The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI
Life Sciences Leadership With Jasmeet Sawhney
Release Date: 10/12/2023
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Life Sciences Leadership With Jasmeet Sawhney
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Capitalizing on the Journey of Data to Drive Efficient Business Insights
Life Sciences Leadership With Jasmeet Sawhney
Ashish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to illustrate how this approach can effectively transform struggling businesses into thriving ones. Furthermore, we'll delve into the signal-to-noise ratio, discerning the value of data and distinguishing between meaningful and irrelevant information. Join us for an insightful exploration of the Journey of...
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The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI
Life Sciences Leadership With Jasmeet Sawhney
In this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven...
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The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry
Life Sciences Leadership With Jasmeet Sawhney
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An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset
Life Sciences Leadership With Jasmeet Sawhney
Patient experience and engagement is so vital to their health success. Vishal Singal, a Principal at Axtria, highlights why patient engagement is so critical and what aspects need to be implemented for patients to feel like they are in charge of their health and medical decisions. He is helping pharma companies drive patient engagement by focusing on patient preferences and goals, the limits or tools set in the ecosystem that develops trust and transparency with the patients, integrated experience, and growing patient cohorts. It’s essential for patients to feel like they are in control....
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The Evolution of Marketing Mix Modeling and Preparing for the Future
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The evolution of marketing mix modeling is changing how companies do business. Not only is it affecting how analysts and business users relate to the marketing mix, but it is also creating a large shift regarding budgeting. Dr. Rosenwein, the Director of Advanced Analytics & Data Science at Bayer, joins us to discuss what he is seeing with the evolution of marketing mix modeling and how to prepare for the future. He talks about what we have seen so far in the marketing mix evolution and what is the driving force behind it. Dr. Rosenwein also highlights why understanding evolution is...
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Life Sciences Leadership With Jasmeet Sawhney
In today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the needs of both their customers and employees. Tune in to learn how these companies can use data and analytics, and the right mindset, to adapt quickly. IN THIS EPISODE: [2:50] Why has the “experience economy” become so important, not just for MedTech but for the success of every...
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Post-COVID Mindset — How the Modern Field Force Operations Must Evolve
Life Sciences Leadership With Jasmeet Sawhney
In today’s episode, we are joined by Mehmet Bozbay, Head of Field Deployment, Incentives & Analytics at Astellas Pharma US. We discuss the evolution of the field force and how it plays into the success of sales reps. Mehmet talks about the shift seen since the pandemic and what areas need enhancing to create the proper execution and effectiveness for success. He talks about how the role of sales reps is evolving and where customers are expecting more. Tune in to learn how healthcare providers and sales reps are changing the game, where they are investing, and other tips on improving the...
info_outlineIn this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven decisions. Tune in to gain a deeper understanding of how the dynamics of this industry are transforming.
IN THIS EPISODE:
[4:06] Arvind discusses significant changes in data and analytics and focuses on the first major change.
[8:18] The second major change is the evolution from small data to big data we can store.
[10:43] The third change is how much data we have to parse before we get to knowledge and how quickly we have to turn it around from input to output.
[12:41] Arvind shares his thoughts on the quality versus the quantity of insights and what insights and analytics are all about.
[17:56] Arvind discusses how you make choices on what data you select.
[22:34] Arvind explains why decision-makers need to drop their biases regarding data curation, and he gives an example.
[25:55] Arvind discusses the realm of possibility versus probability.
[33:44] Arvind explains what he sees as the challenges moving forward and how he sees mindset and culture changing.
KEY TAKEAWAYS
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The concept of having more data is good; however, what is more important is getting the data you need, not just more and more in quantity.
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The cost of data can be prohibitive, so the selection of the data used is critical.
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Data that includes sentiment would be a more accurate way of doing insights and analytics in healthcare.
BIOGRAPHY: Arvind Balasundaram
Arvind leads the Commercial Insights & Analytics (I&A) group at Regeneron, a leading biotechnology company that invents life-transforming medicines for people with serious diseases. In this capacity, he oversees the implementation of deep insight frameworks and analytical capabilities to help bring the power of science and new medicines to patients who need them. A primary focus of the I&A group is to help realize Regeneron’s mission to do well by doing good.
Prior to Regeneron, Arvind also spent time at Sanofi, Johnson & Johnson, Bristol-Myers Squibb, and Pfizer, mainly on the early pipeline and launch side of the business. During his tenure at these companies, he participated in several industry-leading pharma brand launches, spanning diverse therapeutic areas.
Arvind earned his MBA from the Owen Graduate School of Management at Vanderbilt University. He also recently attained the Award of Achievement in Digital Analytics degree from the University of British Columbia (in association with the Digital Analytics Association) and a Certification in Data Science at UC Irvine (in association with Predictive Analytics World). He is a former Associate in the Applied Analytics Capstone program at Columbia University and a member of the Design Thinking Advisory Board at Rutgers University.
Arvind is a past President of the Pharmaceutical Management Science Association (PMSA). His interests include exploring new capabilities to enrich the understanding of customer experience and engagement in omnichannel business ecosystems, staying engaged in the evolution of machine intelligence and AI, and identifying choice contexts and biases in noisy decision-making environments.
YOUR HOST: JASMEET SAWHNEY
Jasmeet Sawhney is a life sciences industry executive, marketing leader, and serial entrepreneur with deep roots in technology and data analytics. He is currently the global head of marketing at Axtria. Jasmeet has over 20 years of experience in the life sciences domain and has helped build and scale three successful companies. He has received several company and individual awards, including Inc 500, Deloitte Fast 500, Crain’s NY Fast 50, NJBiz Fast 50, Business of the Year, SmartCEO Future 50, Top CMO, Forty Under 40, and many more.