Capitalizing on the Journey of Data to Drive Efficient Business Insights
Life Sciences Leadership With Jasmeet Sawhney
Release Date: 11/01/2023
Software-Driven Transformation of Promotional Measurement, Planning, and Activation
Life Sciences Leadership With Jasmeet Sawhney
Life science organizations must evolve and adapt for future success. Today, Sameer Sardana, Leader of Product Development at Axtria, discusses transforming operational methodologies within life sciences. He delves into the agencies responsible for promotional planning, measurement, and activation, stressing the significance of accurate analysis measurement. Sameer also discusses how MLOps (Machine Learning Operations) workstreams and technologies empower stakeholders and marketers to make real-time promotion decisions, driving pivotal decision-making processes. Sameer adds that this...
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Building a Commercial Function for Emerging Pharma: Challenges & Learnings
Life Sciences Leadership With Jasmeet Sawhney
Matt Bachman is in charge of the Commercial Operations for Milestone Pharmaceutical company, a biotech company launching a novel treatment for patients with PSVT. Jasmeet and Matt discuss the intricacies of building a commercial function for an emerging pharma company, with Matt highlighting distinctions between working in a large pharmaceutical company versus a smaller one. They also delve into crucial factors influencing decision-making for the future, with a particular emphasis on the formidable challenge of navigating data considerations. Matt introduces a compelling and reflective...
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Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value
Life Sciences Leadership With Jasmeet Sawhney
Sunil Agarwal is the Principal and Head of Clinical Excellence Practice at Axtria. He leads digital transformation and improvement programs for top pharma companies. Jasmeet and Sunil discuss how patients can be served better by including real-world data in clinical trials and research. Real-world data is not a replacement for traditional trials, but it is helping drive the future evolution and innovation in our industry. The goal is to save lives and provide better patient outcomes. Don’t miss this thought-provoking episode. IN THIS EPISODE: [2:50] Sunil explains the...
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Capitalizing on the Journey of Data to Drive Efficient Business Insights
Life Sciences Leadership With Jasmeet Sawhney
Ashish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to illustrate how this approach can effectively transform struggling businesses into thriving ones. Furthermore, we'll delve into the signal-to-noise ratio, discerning the value of data and distinguishing between meaningful and irrelevant information. Join us for an insightful exploration of the Journey of...
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The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI
Life Sciences Leadership With Jasmeet Sawhney
In this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven...
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The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry
Life Sciences Leadership With Jasmeet Sawhney
It is crucial for life science businesses to keep up with the fast changing technology in their space. Shikha Singhal, the Head of Data Science practice at Axtria joins us to discuss how the shift in technology is impacting life sciences and why data science is suddenly rising to the attention of so many people currently. She discusses the challenges that customers are facing and how companies should build the capabilities to handle the challenges. Tune in today to learn where companies are seeing the most immediate impacts and how to stay ahead of the curve. In This Episode: [3:13] Why...
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An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset
Life Sciences Leadership With Jasmeet Sawhney
Patient experience and engagement is so vital to their health success. Vishal Singal, a Principal at Axtria, highlights why patient engagement is so critical and what aspects need to be implemented for patients to feel like they are in charge of their health and medical decisions. He is helping pharma companies drive patient engagement by focusing on patient preferences and goals, the limits or tools set in the ecosystem that develops trust and transparency with the patients, integrated experience, and growing patient cohorts. It’s essential for patients to feel like they are in control....
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The Evolution of Marketing Mix Modeling and Preparing for the Future
Life Sciences Leadership With Jasmeet Sawhney
The evolution of marketing mix modeling is changing how companies do business. Not only is it affecting how analysts and business users relate to the marketing mix, but it is also creating a large shift regarding budgeting. Dr. Rosenwein, the Director of Advanced Analytics & Data Science at Bayer, joins us to discuss what he is seeing with the evolution of marketing mix modeling and how to prepare for the future. He talks about what we have seen so far in the marketing mix evolution and what is the driving force behind it. Dr. Rosenwein also highlights why understanding evolution is...
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Thriving in the Experience Economy and Managing the Generational Diversity
Life Sciences Leadership With Jasmeet Sawhney
In today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the needs of both their customers and employees. Tune in to learn how these companies can use data and analytics, and the right mindset, to adapt quickly. IN THIS EPISODE: [2:50] Why has the “experience economy” become so important, not just for MedTech but for the success of every...
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Post-COVID Mindset — How the Modern Field Force Operations Must Evolve
Life Sciences Leadership With Jasmeet Sawhney
In today’s episode, we are joined by Mehmet Bozbay, Head of Field Deployment, Incentives & Analytics at Astellas Pharma US. We discuss the evolution of the field force and how it plays into the success of sales reps. Mehmet talks about the shift seen since the pandemic and what areas need enhancing to create the proper execution and effectiveness for success. He talks about how the role of sales reps is evolving and where customers are expecting more. Tune in to learn how healthcare providers and sales reps are changing the game, where they are investing, and other tips on improving the...
info_outlineAshish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to illustrate how this approach can effectively transform struggling businesses into thriving ones. Furthermore, we'll delve into the signal-to-noise ratio, discerning the value of data and distinguishing between meaningful and irrelevant information. Join us for an insightful exploration of the Journey of Data and its practical applications in business.
IN THIS EPISODE:
[2:40] Ashish explains what the “Journey of Data” means for a specific business or organization
[5:04] Ashish describes how one can decide and identify relevant data sets to use
[6:38] There is a difference in the quality and the usability of these data sets
[8:30] Ashish gives an example of a signal-to-noise ratio
[11:44] Ashish supplies an example of the various stages: the start, the evolution, the growth and the conclusion of the journey of data
[17:27] Jasmeet inquires about how Ashish helps his customers
[20:59] Ashish discusses some key takeaways
KEY TAKEAWAYS
It’s important to recognize and vet the critical business objectives you want to achieve and operationalize the drivers and how they will be deployed.
It’s essential to acknowledge the signal or signals to track and the appropriate KPIs, which would help you measure this. KPI is not the governing factor. Interpretation of the KPI is the governing factor.
The key determinant in keeping our true north aligned is giving the correct information to the right audience at the appropriate business life cycle as it progresses.
BIOGRAPHY: Ashish Thakur
Ashish Thakur is a seasoned strategy and technology executive with a track record of incubating business units, building products and platforms, and establishing critical processes to grow businesses efficiently.
Over and over again, Ashish has redefined what it means to bring delight to customers. He has successfully turned around dysfunctional business charters and applied a non-linear scale to drive growth. He can do this by leveraging 25 years of cross-functional and multi-country experience across business and technology within the Pharma and Healthcare space.
At Axtria, Ashish leads the BI Reporting & Visualization competency center. He owns the charter to make processed data impactfully rendered to deliver meaningful insights to the full spectrum of executives and stakeholders.
Ashish holds a Bachelor in Engineering from Delhi College of Engineering and an MBA from IIM Ahmedabad.
YOUR HOST: JASMEET SAWHNEY
Jasmeet Sawhney is a life sciences industry executive, marketing leader, and serial entrepreneur with deep roots in technology and data analytics. He is currently the global head of marketing at Axtria. Jasmeet has over 20 years of experience in the life sciences domain and has helped build and scale three successful companies. He has received several company and individual awards, including Inc 500, Deloitte Fast 500, Crain’s NY Fast 50, NJBiz Fast 50, Business of the Year, SmartCEO Future 50, Top CMO, Forty Under 40, and many more.