EP#6: Sending Money Freely -- Sara Drakeley
LIFT
Sending Money Freely with Sara Drakeley, CEO of MobileCoin Episode 6: Show Notes Welcome back to another episode of the Allison Taylor LIFT Podcast. In our sixth episode, Allison discusses leadership in technology, specifically the nascent cryptocurrency market, with Sara Drakeley, CEO of MobileCoin, a cryptocurrency payment application that runs on the blockchain. The discussion centers on Sara’s mission to reimagine payments from the ground up and her vision of sending money as easily as sending a text, anywhere in the world, instantly, securely – and at a minimum of...
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EP5: Intent Data: The Perfect Answer is Imperfection
LIFT
Welcome to the fifth episode of our LIFT podcast! In today’s new market landscape, intent data is becoming increasingly relevant. In this episode, we are joined by the VP of Growth Marketing at Celigo, Michelle Bastelier, to discuss all things intent data. Celigo is a Series C automation platform company, which enables integration of all different SaaS applications into one platform. Through this discussion, you will discover how to shape your organization in order to use intent data, as well as three pertinent use cases to leverage it. We also share some common pitfalls and lessons we’ve...
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EP4: Leading a STEM Organization -- Andrew Chrostowski
LIFT
In Part II of our fourth episode, we continue a fascinating executive conversation with Andrew Chrostowski, Chairman and Chief Executive Officer of RealWear, a company engineering industrial wearable headsets for connected workers. He shares real-life lessons from his experience managing complex systems and data-led teams. In this second half of our conversation (check out ), we consider how engineering, science and technical teams are like any other in their need for superb people management. We evaluate the role of values in company culture and models Andrew has used in his extensive...
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EP4 (Part 1): Leading Amidst Complexity -- Andrew Chrostowski
LIFT
Welcome to the fourth episode of our LIFT podcast! Allison identifies how skilled leaders approach systems complexity and the fundamental role people play solving problems successfully. She is joined by Andrew Chrostowski, Chairman and Chief Executive Officer of RealWear, a tech company making hands-free industrial head-mounted wearable headsets for safe connected workers. He discusses how he applies systems thinking from his background in leadership and problem-solving both in the military and private sector. RealWear is the industry leader for powerful, voice-operated headset computers,...
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EP3: Succeeding in a World of Risk -- Bob Zukis
LIFT
Succeeding in a World of Risk with Bob Zukis Podcast Episode 03: Show Notes Welcome to the third episode of our LIFT podcast! Allison discusses problem-solving our way through this pressing global situation, as systems have failed us and we need to reinvent at scale. She is joined by Bob Zukis, co-author of The Great Reboot and a former PwC Advisory Partner, who shares pragmatic models for this important work ahead of us. We’re all born into a world that already has many systems in place but, frankly, they could all use an overhaul. The year 2020 offers that...
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EP 2: Digging Deep on Motives to Meet Your Customer’s “Invisible” Needs - Cheri Anderson
LIFT
Welcome to the second episode of LIFT podcast! On today’s episode, Allison is joined by global researcher Cheri Anderson of the Values and Lifestyles Program (VALS) from Menlo Park, California, to unravel motives and their impact on everything from building a business to positioning a product. Based on her 25-year experience applying research findings to a variety of sectors from Nigeria to Japan, Cheri reveals the connection between self-image and VALs personality types to explain why some technologies are readily accepted and others miss the mark. Allison and Cheri contrast...
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EP 1: Unpacking a Loaded Term: Communications - with Matt Abrahams
LIFT
Welcome to the inaugural Lift podcast! Today we chat with Matt Abrahams, a lecturer at the Stanford Graduate School of Business and the founder of BoldEcho. Matt and Allison are both passionate about strategic communications, and today discuss exactly that -- what do we mean when we say someone is a "great communicator” and how can leaders use some simple guidelines to increase their emotive communications success? We outline three fundamental steps towards...
info_outlineWelcome to the fifth episode of our LIFT podcast! In today’s new market landscape, intent data is becoming increasingly relevant. In this episode, we are joined by the VP of Growth Marketing at Celigo, Michelle Bastelier, to discuss all things intent data. Celigo is a Series C automation platform company, which enables integration of all different SaaS applications into one platform. Through this discussion, you will discover how to shape your organization in order to use intent data, as well as three pertinent use cases to leverage it. We also share some common pitfalls and lessons we’ve learned so you can prepare prior to implementation and ensure no resources go to waste. Finally, we fill you in on how you can get started with using intent data, getting farther, faster. Tune in to hear Allison and Michelle’s insights and learn how to optimize your programs and teams.
Key Points from This Episode:
- The topic covered in this webinar: the reality versus the hype of intent data.
- Introducing Michelle Bastelier, VP of Growth Marketing at Celigo.
- The skillset suited for growth marketing.
- What Celigo does and how it’s changing the landscape for digital transformation.
- Host, Allison Taylor, shares her background.
- What intent data is and the purpose it serves.
- Why it’s important to constantly feed the market with new updates, assets, and messaging.
- Ensuring the business outcome matches your business goals when employing intent data.
- What accelerates the ROI of the intent data system.
- The countless benefits of employing intent data.
- How Celigo has used intent data to expand its accounts.
- How intent data assists sales productivity.
- The integration challenges Celigo has experienced.
- How intent data has enabled Celigo to grow its install base.
- Setting up teams, training, and bonding through daily stand-ups.
- How long it took for the intent data to start driving pipeline contribution for Celigo.
- How to ensure your intent data is capturing and mapping according to your data structure.
- Important lessons learned about territory mapping.
- The operational impact of using intent data.
- What to be aware of, in terms of budget allocation.
- How priority scores in ABM programs assist growth marketing and segmentation.
- How to get started with intent data!
Tweetables:
“I think intent data is incredibly relevant to today’s new market landscape.” — @mbasteli [0:03:15]
“[Intent data] gives you the data you need to fully optimize your programs in a way that typical tracking software just can’t offer you, not at scale.” — @mbasteli [0:14:43]
“With intent data, we’ve been able to coalesce things into programs and get things set up in a more organized and strategic way to grow the install base.” — @allisonthought [0:23:42]
“One of the great things about intent data is it allows you to up your ad click-through rate and engagement noticeably and get your cost per click significantly lowered.” — @mbasteli [0:42:47]
“The best approach is not to be perfect, but to be able to live with imperfection.” — @allisonthought [0:50:55]
“Every company on the planet needs to automate in order to survive in the future of a machine-driven world.” — @allisonthought [0:53:16]
Links Mentioned in Today’s Episode:
Michelle Bastelier on LinkedIn
Email listener feedback to [email protected]