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LinkedIn Thought Leader Ads Strategy

LinkedIn Ads Show

Release Date: 07/05/2024

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Show Resources on LinkedIn community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your...

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Show Resources: Here were the resources we covered in the episode: for access to all our courses  Contact us at  with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn’s Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution...

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Show Resources: Here were the resources we covered in the episode: for access to all our courses  Contact us at  with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads...

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  Show Resources: Here were the resources we covered in the episode: for access to all our courses  Contact us at  with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Description: This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your...

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Show Resources:

Here were the resources we covered in the episode:

Thought Leader Ads Basics

More Efficient Thought Leader Ads Creation

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

Join LinkedIn Ads Fanatics community for access to all our courses 

Contact us at [email protected] with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

Show Notes: Episode Summary

In this episode of the LinkedIn Ads Show, host AJ Wilcox tackles the challenge many B2B marketers face: transitioning the success of LinkedIn Thought Leader Ads to Company Ads.

Here are the key discussion points:

  • Introduction: AJ highlights the common frustration of high-performing Thought Leader Ads not translating to effective Company Ads and sets the stage for strategies to bridge this gap.
  • LinkedIn Ads Updates: AJ shares recent news from LinkedIn, including proactive credits for incorrect costs in manual bidding campaigns and adjustments for double-counted EU conversions, praising LinkedIn's transparency and trust-building efforts.
  • Listener Shoutouts and Feedback: AJ acknowledges a positive review from Helly Thuy Tien, a paid media specialist from Australia, and answers a detailed question from Caressa Kuk, a lead marketer from the Netherlands, about balancing Thought Leader Ads and Company Ads.
  • Strategies for Improving Company Ads:
    • Mention the Company: Have your thought leader reference the company early in the post.
    • Call to Action: Encourage followers to also follow the company.
    • Branding: Add company logos to images or videos in Thought Leader Ads.
    • Storytelling: Use Thought Leader Ads to tell the company's founding or inspirational stories.
    • Retargeting: Create retargeting audiences from Thought Leader Ad interactions and test their effectiveness against cold audiences.
  • Optimizing Video Ads: AJ advises targeting viewers who watch at least 50% of the video for retargeting, as this indicates genuine interest.
  • Funnel Positioning: Thought Leader Ads are most effective at the top of the funnel but can also be utilized in the middle and bottom stages depending on the strategy.
  • Community Engagement: AJ invites listeners to join the LinkedIn Ads fanatics community for access to courses and group calls, and encourages feedback and questions via LinkedIn or email.

This episode provides actionable strategies to enhance your LinkedIn Ads performance and efficiently transfer the success of your Thought Leader Ads to your Company Ads.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 138