Highest-Performing LI Lead Magnets
LinkedIn Ads Show
Show Resources on LinkedIn community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, corrections! Summary Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your...
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LinkedIn's New Event Ads
LinkedIn Ads Show
Show Resources with Gina Kleiner on LinkedIn the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see...
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Is Vertical Video Best?
LinkedIn Ads Show
Show Resources: Amazing with Chandler Quintin on LinkedIn or the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Subscribe with any questions, suggestions, or corrections Summary: In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms...
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LinkedIn's Measurement Insights Tool
LinkedIn Ads Show
Show Resources: Here are the resources we covered in this episode: the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn’s newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50...
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Identify Your LinkedIn Ads Traffic
LinkedIn Ads Show
Show Resources: Here are the resources we covered in this episode: this episode Connect with on LinkedIn Get ! It's Free! Sam McKenna's using LinkedIn Ads w/ RB2B the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of , to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their...
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LinkedIn Ads Sales Benchmarks
LinkedIn Ads Show
Show Resources: Here are the resources we covered in the episode: Here's the from the episode, free Connect with on LinkedIn that Ruby referenced Follow on LinkedIn Follow on LinkedIn Join the community and get access to our 4 courses to take you from beginner to expert Contact us at with any questions, suggestions, or corrections! a great, no-cost way to support us Summary: The Power of Benchmarks in LinkedIn Advertising & Sales In this episode of The LinkedIn Ads Show, host AJ Wilcox welcomes Ruby James from LinkedIn to discuss one of the most valuable benchmark...
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LinkedIn Ads Over the Holidays
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: Contact us at with any questions, suggestions, or corrections! A great, no-cost way to support us: Summary: Should You Pause LinkedIn Ads Over the Holidays? In this episode of The LinkedIn Ads Show, AJ Wilcox dives into LinkedIn’s recommendation to keep ads running during the holiday season, analyzing over $185,000 in ad spend to see if the advice holds up. Key Findings: Engagement rates dropped across all major holidays (Thanksgiving, Christmas, New Year's), indicating lower user activity....
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LinkedIn Ads Lead Magnets
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn’s Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution...
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Create a LinkedIn Ads Funnel
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads...
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How Reputation Affects Your LinkedIn Ads
LinkedIn Ads Show
Show Resources: Here were the resources we covered in the episode: for access to all our courses Contact us at with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Description: This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your...
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Here are the resources we covered in this episode:
- Watch this episode
- Connect with Adam Robinson on LinkedIn
- Get RB2B! It's Free!
- Sam McKenna's case study using LinkedIn Ads w/ RB2B
- Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
- Rate/Review
- Email us with any questions, suggestions, or corrections!
Summary:
In this episode of The LinkedIn Ads Show, host AJ Wilcox sits down with Adam Robinson, founder of RB2B.com, to discuss the hot (and surprisingly free) trend of website visitor identification—what it is, how it works, and how B2B marketers can use it to level up their LinkedIn Ads strategy.
Adam shares how RB2B helps marketers identify individual website visitors—complete with LinkedIn profiles, emails, and more—and how this signal can be used for lead generation, retargeting, and enhanced CRM workflows. Together, AJ and Adam walk through a real case study where just $200 in LinkedIn ad spend drove a 1,478% spike in traffic and real pipeline results.
The episode also takes a valuable detour into organic content and personal branding, offering gold-level insight on how to find your voice on LinkedIn, what makes a "banger" post, and why authenticity trumps polish.
Key Takeaways:
- Visitor identification is a powerful signal—not a silver bullet
Knowing exactly who is on your site gives your sales and marketing teams an edge—but it needs to be used thoughtfully and with context. - Use CRM integration to turn raw identity into smart outreach
When integrated with tools like HubSpot or Salesforce, visitor identity can trigger customized workflows based on your defined ICP and buyer journey stage. - Thought leadership ads can drive high-impact, low-cost traffic
Combine high-performing organic posts with paid amplification, and use tools like RB2B to retarget visitors across channels—even without cookies.
Final Thoughts + Call to Action
AJ wraps up by urging listeners to get RB2B's free plan installed on their site immediately, emphasizing how it helps verify targeting, improve retargeting, and amplify the effectiveness of every marketing channel. Adam shares his excitement about expanding RB2B’s integrations and his journey toward building a conscious, bootstrap-powered SaaS brand.
Check out RB2B.com, connect with Adam Robinson on LinkedIn, and don’t forget to join the LinkedIn Ads Fanatics Community for advanced training and support. As always, AJ invites listeners to leave a review, subscribe, and send in their questions or voice messages.
Show Transcript:
For the full show transcript, see the show notes page here: Episode 158