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150 Turn Your Network Into a Strategic Referral Team with Lisa McGuire

Your Passion, Purpose and Personal Brand

Release Date: 11/26/2024

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More Episodes

In this insightful episode, we explore the art of strategic networking and how it can be transformed into a referral-generating powerhouse. We discuss the importance of networking with intention, understanding your unique value, and building relationships that contribute to your business success. With a focus on year-end strategies and preparation for the new year, listeners are equipped with actionable techniques to enhance their networking efforts and maximize their business development potential in 2025.

Topics addressed: 

  • What is networking? 
  • Why network strategically?
  • Uncovering your unique value
  • Creating strategic referral partnerships
  • Maximizing networking events
  • Leveraging LInkedIn as a networking hub
  • Follow up for impact

Actionable Takeaways: 
Plan with purpose: why are you networking? Who do you need to meet and why? Align your strategy with your business goals.

Articulate your value: Craft a clear and memorable message highlighting who you work with, the problems you solve, and the transformation you provide.

Build relationships, not transactions: Focus on cultivating genuine connections that can evolve into strategic referral partnerships.

Leverage technology: Use LinkedIn not just to connect but to engage, follow up, and maintain ongoing dialogues with potential partners.

Follow up for deeper impact: Schedule coffee chats or zoom calls to continue conversations, explore synergies and solidify relationships.

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