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169 From Expert to Human: The Business Shift We're All Craving with Lisa McGuire

Your Passion, Purpose and Personal Brand

Release Date: 04/08/2025

Beyond Charity: How to Run Your Nonprofit Like a Thriving Business with Tanja Horan show art Beyond Charity: How to Run Your Nonprofit Like a Thriving Business with Tanja Horan

Your Passion, Purpose and Personal Brand

If you’ve ever thought of nonprofits as just charities running on donations, it’s time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why “nonprofit” is a tax status—not a business model. With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent...

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Your Passion, Purpose and Personal Brand

Executive coach and sales strategist Michel Prive joins Lisa McGuire for a conversation that every entrepreneur, leader, and purpose-driven business owner needs to hear. If you’re expanding your team, offering more services, or chasing bigger revenue goals—but something feels off—this episode is your sign to pause and reassess. Because scaling isn’t always about “more.” Sometimes, it's about better. Michel brings over 25 years of experience guiding companies from scrappy startups to billion-dollar giants. In this conversation, he unpacks why many organizations end up scaling chaos...

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Your Passion, Purpose and Personal Brand

Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing “no”? If that’s you, you’re not alone—and this episode is your permission slip to stop letting rejection hold you back.  Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals. Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to...

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Your Passion, Purpose and Personal Brand

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert. In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and...

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Your Passion, Purpose and Personal Brand

Jen Laffin is the powerhouse behind Goal Getter Solutions. She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature “accountability without angst” framework. Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and impostor syndrome. She opens up about the six self-doubt roadblocks that silently sabotage our progress, and how to move past them with grace, confidence, and a little tough love. Whether...

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Your Passion, Purpose and Personal Brand

Ever left a networking event feeling like you needed a shower and a reset? You’re not alone. The handshake hustle and business card swaps just don’t cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she’s reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You’ll...

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Your Passion, Purpose and Personal Brand

Have you ever looked around and wondered, “Where are the people who really get me?” That question used to echo in Lisa McGuire’s mind—until she found herself in a mastermind that didn’t just help her grow her business... it transformed how she saw herself. In this heartfelt episode of Your Passion, Purpose & Personal Brand, Lisa shares what it was like to be part of a high-caliber community that supported her authenticity, challenged her potential, and held space for her to lead from truth. It wasn’t about tactics. It was about alignment. Since then, she’s heard the same...

info_outline Beyond the Performance: The Power of Authenticity with Lisa McGuire show art Beyond the Performance: The Power of Authenticity with Lisa McGuire

Your Passion, Purpose and Personal Brand

It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn’t optional anymore — it’s essential. With AI-generated content becoming indistinguishable from reality, we’re entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you stand out isn’t your resume — it’s your realness. This episode is a masterclass in understanding what true authenticity means (hint: it's not oversharing) and how it becomes your greatest...

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Your Passion, Purpose and Personal Brand

Imagine leading a technology consulting firm and a regenerative farm. That’s exactly what Tommy Ryan, co-founder and CEO of ThreeWill, does—bringing a whole new meaning to “cultivating culture.” In this down-to-earth yet deeply insightful episode, Tommy shares how tending to soil and people aren't as different as you think. From Microsoft collaboration strategies to pulling weeds with intention, we explore the intersection of tech, teamwork, and tomatoes. If you're a business leader seeking grounded strategies for leadership, resilience, and authentic connection—this episode will...

info_outline Feeling Numb, Stuck, or Disconnected? Here’s Why with Lisa McGuire show art Feeling Numb, Stuck, or Disconnected? Here’s Why with Lisa McGuire

Your Passion, Purpose and Personal Brand

Have you ever woken up feeling like your life doesn’t fit you anymore—even though, from the outside, everything looks “fine”? In this deeply personal solo episode, Lisa McGuire speaks directly to the soul of the high-achiever who is feeling disconnected, foggy, and flat. If life has started to feel like a copy-paste routine and the spark is gone, this isn’t a breakdown—it’s a breakthrough. Lisa introduces the concept of identity evolution, a sacred invitation to leave behind the version of yourself built on expectations, and step into the version you were always meant to become....

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What if your greatest business advantage wasn’t your knowledge… but your humanity?

In this heart-centered episode, we go beyond the surface of skills and strategy to explore a powerful truth: people crave connection more than perfection. Lisa McGuire takes you on a transformational journey into what it really means to bring humanity back to business—and why now, more than ever, it's the secret to relevance and success.

You’ll uncover why just being an expert isn’t enough anymore—and how trust, relatability, and relevance can become your superpowers in a disconnected digital age.

Whether you're a purpose-driven entrepreneur, a leader navigating change, or someone feeling stuck in a soulless system, this conversation is the spark you didn’t know you needed.

Lisa’s practical insights and soulful storytelling will show you how to humanize your brand, create meaningful relationships, and build a business that truly reflects who you are. You’ll walk away inspired to lead with heart, connect deeply, and make your unique brilliance visible.

It’s time to stop hiding behind your title and start showing up as your legendary self.

🔑 Key Takeaways:

  • Expertise alone is no longer a differentiator—your humanity is.

  • Authentic connections are the foundation of trust and loyalty.

  • Vulnerability is a strength, not a weakness in modern business.

  • Relevance comes from truly understanding and adapting to your audience’s needs.

  • Five practical ways to humanize your brand

 

CONNECT WITH LISA

Next Steps to the New You: https://go.lisamcguire.com/next-steps-to-the-new-you 

Instagram: @iamlisamcguire
Facebook: @iamlisamcguire
LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ 
YouTube: https://www.youtube.com/@iamlisamcguire 

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