Your Passion, Purpose and Personal Brand

Why am I here? What is my purpose? How can I live in alignment with who I was created to be? People are waking up to realize the life that was promised to them does not exist, nor does it begin to provide fulfillment. Join Lisa McGuire each week for interviews with intentional leaders who have not been afraid to reinvent themselves. Solo episodes are about growing to experience "so much more" and the impact of becoming your legendary self by living by your design.

Beyond Charity: How to Run Your Nonprofit Like a Thriving Business with Tanja Horan 08/12/2025

Why Scaling Isn't Always the Answer and What to Do Instead with Michel Prive 08/05/2025

Why Scaling Isn't Always the Answer and What to Do Instead with Michel Prive Executive coach and sales strategist Michel Prive joins Lisa McGuire for a conversation that every entrepreneur, leader, and purpose-driven business owner needs to hear. If you’re expanding your team, offering more services, or chasing bigger revenue goals—but something feels off—this episode is your sign to pause and reassess. Because scaling isn’t always about “more.” Sometimes, it's about better. Michel brings over 25 years of experience guiding companies from scrappy startups to billion-dollar giants. In this conversation, he unpacks why many organizations end up scaling chaos instead of growth. He explains how to avoid building what he calls the “three-legged monster”—a business that looks successful on paper but is internally strained, misaligned, and burning out its people. Lisa and Michel break down practical steps to grow with clarity, structure, and purpose, so you don’t just grow fast—you grow right. Whether you’re a solopreneur or a seasoned CEO, you’ll leave this episode equipped with a framework for intentional growth that supports your freedom, team alignment, and long-term success. Key Takeaways Why scaling for the sake of growth often leads to organizational chaos The “three-legged monster” metaphor and what it means for your business The importance of going back to the drawing board—at every stage of growth How to reframe the loss of a key employee as an opportunity, not a crisis Why mindset is the secret weapon for intentional scaling How referrals and human connection outpace even the best marketing strategies What to consider before you even think about hiring How to turn business chaos into a predictable, calm growth engine Why Sell Well and similar events are mission-critical in today’s referral economy CONNECT WITH MICHEL Website: LinkedIn: Competitive Analysis Snapshot: Sales Performance Evaluation: CONNECT WITH LISA Register for the Beyond the Transaction Mastermind - Apply to join the group: Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: Ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/37348805

Go for No: Why Rejection Is the Key to Getting More Yeses with Andrea Waltz 07/29/2025

Go for No: Why Rejection Is the Key to Getting More Yeses with Andrea Waltz Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing “no”? If that’s you, you’re not alone—and this episode is your permission slip to stop letting rejection hold you back. Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals. Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to fear, but a necessary step to success. In this episode, you’ll learn how to build your rejection muscle, set goals for how many times you hear no (yes, seriously), and why authenticity—not perfection—is your biggest business asset. Whether you’re a seasoned entrepreneur or just getting started, this conversation will help you overcome your fear of rejection and start embracing the path to yes. “Yes is the destination, but no is how you get there.” – Andrea Waltz Key Takeaways Rejection is not personal—it's data and direction. “No” goals help gamify outreach and remove fear. Your mindset around failure determines your resilience. Authenticity leads to deeper business connections. Most people don't fail; they simply stop too soon. Silence on social media is often misread as rejection—keep showing up. Entrepreneurs and sales professionals need different “rejection recovery” tactics. Vulnerable, honest asks create trust and better responses. You grow through rejection—not around it. Resources Go for No by Andrea Waltz & Richard Fenton – A business fable about reframing rejection to find success. The Aladdin Factor by Jack Canfield & Mark Victor Hansen – A book that teaches the power of asking. Sandler Sales System – A proven framework that encourages asking tough questions and embracing no early. Sell Well B2B Sales Conference – A values-aligned event for purpose-driven sales professionals. Ask Like an Auctioneer by Dia Bondi – Encourages bold asking to find your limits and maximize results. CONNECT WITH ANDREA LinkedIn Profile: Instagram Profile: Website: CONNECT WITH LISA Check out Beyond the Transaction Business Circle: Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: Ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/37348785

What Sales Bro Culture Gets Wrong - and What to Do Instead with Brooke Greening 07/22/2025

What Sales Bro Culture Gets Wrong - and What to Do Instead with Brooke Greening If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert. In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and confidence. You’ll hear Brooke’s story of going from counselor to call center rep to transformational sales coach—and how that journey shaped a framework that helps entrepreneurs stabilize income, avoid the dreaded sales rollercoaster, and confidently guide potential clients to a decision. Whether you’re a seasoned entrepreneur or just beginning to navigate your personal brand journey, Brooke’s fresh perspective on aligning marketing and sales will leave you feeling empowered and excited to sell—with your integrity fully intact. Key Takeaways Sales isn’t about pressure; it’s about people. You don’t have to be pushy or gimmicky to close deals—just human. Leading sales conversations is a service, not a manipulation. The difference between sales and marketing (and how to align them). Why you’re likely losing leads by ignoring the 30–90 day buying window. Scripts are guardrails, not gospel—flexibility leads to authenticity. Objections are not rejections—they’re conversations waiting to happen. Building a process is key to getting off the feast-or-famine rollercoaster. CONNECT WITH BROOKE: Website: Linkedin: Free Sales Conversation Assessment: CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/37348760

Why You're Not Taking Action (and How to Fix It for Good) with Jen Laffin 07/15/2025

Why You're Not Taking Action (and How to Fix It for Good) with Jen Laffin Jen Laffin is the powerhouse behind Goal Getter Solutions. She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature “accountability without angst” framework. Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and impostor syndrome. She opens up about the six self-doubt roadblocks that silently sabotage our progress, and how to move past them with grace, confidence, and a little tough love. Whether you're feeling stuck, struggling with “busy work,” or just need that weekly nudge to stay aligned with your goals, Jen’s honest and heart-centered approach will inspire you to recommit, take action, and build real momentum. If you’ve ever wondered how to take consistent action without shame or pressure, this episode is your permission slip to show up imperfectly—and win anyway. Key Takeaways Accountability doesn’t have to include shame—ditch the blame and embrace growth. Six self-doubt roadblocks often stop entrepreneurs in their tracks: perfectionism, procrastination, comparison, confusion, imposter fear, and "shoulds." A creator mindset is key—shift from “Why is this happening to me?” to “What can I learn from this? Your comfort zone is often a disguise for fear-based self-doubt. Busy does not equal productive—focus on forward-facing, revenue-generating action. Self-doubt is primal. Your modern brain can override it—with practice. CONNECT WITH JEN: Website: Goal Getter's Club: Podcast: Linkedin: CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36422175

The Networking Event That Doesn't Make You Cringe (Yes, really) with Catherine Brown 07/08/2025

The Networking Event That Doesn't Make You Cringe (Yes, really) with Catherine Brown Ever left a networking event feeling like you needed a shower and a reset? You’re not alone. The handshake hustle and business card swaps just don’t cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she’s reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You’ll learn why personal branding is non-negotiable, what it really means to be a “good human” in business, and how Lisa’s new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person. This episode is your blueprint for connecting with purpose and standing out by being unapologetically you. Key Takeaways: Networking Shouldn’t Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain. Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return. SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no “popcorn presentations,” it’s built for real transformation. Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable. Good Humans Spot Potential: The right network doesn’t just support you—they reflect your potential back to you. SELL WELL B2B Sales and Networking Conference - September 11-12 2025 The Good Humans Growth Network Beyond the Transaction Hybrid Business Circle Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT Catherine Brown LinkedIn CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36697630

Introducing a Community Where Authenticity Isn’t Optional—It’s Essential with Lisa McGuire 07/01/2025

Beyond the Performance: The Power of Authenticity with Lisa McGuire 06/24/2025

Beyond the Performance: The Power of Authenticity with Lisa McGuire It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn’t optional anymore — it’s essential. With AI-generated content becoming indistinguishable from reality, we’re entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you stand out isn’t your resume — it’s your realness. This episode is a masterclass in understanding what true authenticity means (hint: it's not oversharing) and how it becomes your greatest competitive edge in business, leadership, and life. Lisa shares a powerful client story that illustrates how a moment of shared humanity can turn around a failed sales call — not because of price or strategy, but because of genuine connection. Authenticity builds trust. And trust converts. If you’ve ever felt like you’re showing up, doing all the right things, but still feel invisible — this conversation is exactly what you need. Lisa unpacks the distinction between visibility and resonance, showing how your personal brand becomes magnetic when you align your inner voice with your outer story. KEY TAKEAWAYS Authenticity is no longer optional — it's your competitive advantage. There is a distinctive difference between transparency and authenticity. AI will increase the craving for real, in-person, human connection. Visibility without authenticity is just noise; authenticity creates resonance. Authenticity is presence — not perfection or performance. Your personal brand of integrity is built by becoming, not marketing tactics. CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36422145

Harvesting Leadership: What Farming Taught a Tech CEO with Tommy Ryan 06/17/2025

Harvesting Leadership: What Farming Taught a Tech CEO with Tommy Ryan Imagine leading a technology consulting firm and a regenerative farm. That’s exactly what Tommy Ryan, co-founder and CEO of ThreeWill, does—bringing a whole new meaning to “cultivating culture.” In this down-to-earth yet deeply insightful episode, Tommy shares how tending to soil and people aren't as different as you think. From Microsoft collaboration strategies to pulling weeds with intention, we explore the intersection of tech, teamwork, and tomatoes. If you're a business leader seeking grounded strategies for leadership, resilience, and authentic connection—this episode will grow on you. Tommy’s approach to leadership is rooted in nature, values, and community. You’ll hear how his passion for farming informs the way he builds teams, scales productivity, and fosters collaboration. Plus, learn how he turned his backyard garden into a local produce hub and business wisdom into a widely followed LinkedIn newsletter, “SOwing Success.” This episode isn't just food for thought—it’s soul food for business leaders ready to do work that matters. Key Takeaways: Leadership isn't about control—it's about cultivation. Regenerative farming teaches business lessons in resilience, renewal, and timing. Shared values create trust and strengthen company culture. Community is built one microgreen (or meaningful conversation) at a time. Technology solutions must align with human needs and purpose. You can connect better with people by leading with your personal passion. Pruning isn't just for plants—it's vital in business and personal growth. Storytelling and metaphors from nature can simplify complex business ideas. Being intentional about how we work together fuels long-term success. Business can (and should) be rooted in humanity. CONNECT WITH TOMMY LinkedIn Profile: Instagram Profile: Website: Sign up for the Sowing Success Newsletter: CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: /episode/index/show/lisamcguire/id/36697670

Feeling Numb, Stuck, or Disconnected? Here’s Why with Lisa McGuire 06/10/2025

Feeling Numb, Stuck, or Disconnected? Here’s Why with Lisa McGuire Have you ever woken up feeling like your life doesn’t fit you anymore—even though, from the outside, everything looks “fine”? In this deeply personal solo episode, Lisa McGuire speaks directly to the soul of the high-achiever who is feeling disconnected, foggy, and flat. If life has started to feel like a copy-paste routine and the spark is gone, this isn’t a breakdown—it’s a breakthrough. Lisa introduces the concept of identity evolution, a sacred invitation to leave behind the version of yourself built on expectations, and step into the version you were always meant to become. You’ll learn why overthinking may be blocking your clarity, how to interpret emotional signals as allies, and discover tangible grounding techniques like breathwork, nature immersion, and somatic awareness to help reconnect with your true self. This episode isn’t about performance, hustle, or more doing—it’s about remembering who you are at your core. Tune in, exhale, and prepare to come home to yourself. Key Takeaways: Identity evolution is not a crisis—it's a sacred call to realignment. Feeling numb or foggy is often a symptom of energetic overload, not personal failure. Overthinking isn't always the answer—sometimes, the mind is the noise. Your emotions are messengers, not enemies. Grounding techniques reconnect you with your body, intuition, and truth. The life that once impressed others may no longer inspire you—and that’s okay. “More” isn’t about status, it’s about being fully alive. Transformation begins with honoring rest, presence, and emotional truth. CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter: Next Steps to the New You Waitlist: Human Design Masterclass Waitlist: ideal Client Workshop Waitlist: Get your free Human Design Bodygraph: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: /episode/index/show/lisamcguire/id/36697635

Why the Best Leaders Are Getting More Human (Not Less) with Clarice Belcher 06/03/2025

Why the Best Leaders Are Getting More Human (Not Less) with Clarice Belcher The Story That Changes Everything Picture this: You're in yet another meeting running too long. One person won’t stop talking, tension is building, and no one addresses the elephant in the room. Then someone speaks up: “I’m feeling overwhelmed because I need some clarity. Would you be willing to give us a two-minute summary?” No blame. No drama. Just clarity and connection. That’s the transformational power of what Clarice Belcher calls the language of compassion. Why You Need This Episode Leadership isn’t just about metrics and meetings—it’s about human connection. Clarice Belcher, a master in nonviolent communication, shares how unmet emotional needs—not failed strategies—are often at the root of disengagement, burnout, and conflict. You’ll learn how to: Lead with emotional fluency using a proven 4-step framework Distinguish between feelings and judgments (“I feel that was unfair” ≠ a feeling) Make clear requests without micromanaging Build cultures of “power with,” not “power over” Clarice’s insights—drawn from her decades of work and real stories from Microsoft, IBM, and beyond—show how empathy and emotional intelligence create workplaces where people want to show up and contribute. The Takeaway This isn’t “soft” leadership—it’s smart, human-centered, and effective. If you’re ready to shift from pushing harder to connecting deeper, listen in. You’ll walk away with tools to create more trust, more engagement, and more aligned action—starting with your next conversation. 🔗 Learn more at CONNECT WITH CLARICE Instagram Profile Website (), 1. Rosenberg, Marshall. Nonviolent Communication. PuddleDancer Press, 2003 2. Miyashiro, Marie R. The Empathy Factor. PuddleDancer Press, 2011 CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36422155

Living Someone Else's Story? How to Reclaim Your Own with Lisa McGuire 05/27/2025

175 Stop Selling, Start Connecting: The Networking Strategy That Changed Everything with Andrew Brummer 05/20/2025

175 Stop Selling, Start Connecting: The Networking Strategy That Changed Everything with Andrew Brummer What happens when a reclusive CIO hits a personal and professional crossroads? For Andrew Brummer, it was the catalyst for an extraordinary transformation—one that turned desperation into connection and a failing job search into a vibrant network of 12,000+ relationships based on a common purpose. In this deeply human and inspiring episode, Lisa McGuire sits down with Andrew to explore his journey from operating in the shadows to leading with authenticity, compassion, and clarity. Andrew opens up about the humbling lessons learned on LinkedIn, the radical power of giving without expectation, and why the key to leadership in today’s world is vulnerability—not visibility. Andrew’s story is more than a personal reinvention—it's a masterclass in how to lead magnanimously. Whether you’re stuck in your own career pivot or wondering how to show up more powerfully online, this conversation will reframe everything you thought you knew about connection, networking, and leadership. KEY TAKEAWAYS Stop trying to impress—start trying to connect. Vulnerability is not a weakness, it’s your strongest leadership tool. LinkedIn isn’t just a platform; it’s your 24/7 global conference. The energy you show up with determines who shows up for you. Giving freely—without expectations—can transform your life and business. It’s okay if not everyone responds; serve those who do. Your success is measured by how you impact others. Authentic networking is sustained by curiosity and compassion. Face-to-face (even virtual) conversations create deeper business momentum. Your personal brand is built in the daily moments of showing up as yourself. CONNECT WITH ANDREW Book: You Decide: Supercharge Your Networking - Starting with LinkedIn (The Ardunan Village) by Andrew Brummer LINKEDIN: CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36422065

174 Stop Giving Away Your Power: The Sales Mindset Shift That Changes Everything with Amy Sulka 05/13/2025

174 Stop Giving Away Your Power: The Sales Mindset Shift That Changes Everything with Amy Sulka You've been there—that moment after a sales call when you realize you've done all the talking. You've shared your expertise, pitched your solution, even offered to "follow up" (again). And somehow, you still feel like you're the one chasing them. What if that feeling isn't just in your head? What if you're actually giving away your power in these interactions without even realizing it? In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with sales powerhouse Amy Sulka to uncover the hidden mindset traps that sabotage your success long before any negotiation begins. The Truth No One Tells You About Sales Amy doesn't mince words: "No one is taking our power. We're giving it away." This isn't just another tactical sales conversation about closing techniques or objection handling. It's a wake-up call about how the subtle language we use, the desperation we carry, and the assumptions we make silently undermine our authority with every interaction. Amy reveals how saying things like "I'm just following up" or "Thank you for your time" aren't harmless pleasantries—they're unconscious signals that diminish your equal business stature and position you as a vendor rather than a trusted advisor. Whether you're a solopreneur trying to land your next client, a sales professional hitting roadblocks, or a business owner tired of working "in" rather than "on" your business, Amy's perspective provides the permission and pathway to step into your power. Listen to this episode if you're ready to transform not just how you sell, but how you show up in every professional interaction. As Amy reminds us, "Until you think of yourself as a trusted advisor, your prospect never will." KEY TAKEAWAYS In what situations do we stop qualifying and start pitching and hoping. What's behind our avoiding tough money conversations How chasing unqualified leads creates a self-fulfilling prophecy The real reason prospects "ghost" us after meetings The "pattern interrupt" technique that immediately elevates trust in sales conversations Why qualifying out is more profitable than chasing every lead How the subtle word "just" is costing you authority and deals The three questions that qualify any opportunity properly CONNECT WITH AMY LinkedIn Profile: Website: CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36422050

173 The 'Never Enough' Syndrome: Why High Performers Can’t Find Peace with Aaron Morrison 05/06/2025

173 The 'Never Enough' Syndrome: Why High Performers Can’t Find Peace with Aaron Morrison Ever feel like you’re crushing it on paper but quietly burning out behind the scenes? You’re not alone—and you’re definitely not broken. In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire welcomes Aaron Morrison, a straight-shooting performance and mindset coach who helps high-achieving entrepreneurs uncover what’s really driving their stress, procrastination, and emotional exhaustion. Together, they explore what happens when outward success masks inner burnout—and how to shift from high-functioning survival mode to sustainable, emotionally aligned performance. You’ll hear about Aaron’s unique approach to emotional regulation, how subconscious patterns create sabotage loops, and the truth behind the “never enough” mentality so many top performers silently carry. This episode is a soul-level reset for anyone who's outwardly successful but inwardly stuck. Tune in for a candid exploration of what it really takes to align your inner programming with your goals, regulate your emotions, and finally stop running from your own success. KEY TAKEAWAYS: Burnout isn’t a badge of honor—it’s your body sounding the alarm. High performers often push through exhaustion, mistaking it for drive. But burnout is your signal to pause, recalibrate, and realign. The “never enough” mindset is a silent thief of joy. When your ambition is fueled by fear or unworthiness, no amount of success feels satisfying. Recognizing this trap is the first step to freedom. True transformation begins with radical self-awareness and ownership. Nothing changes until you take responsibility for how you show up—internally and externally. Procrastination isn’t laziness—it’s fear in disguise. Whether it’s fear of failure, success, or visibility, naming it gives you power over it. Emotional regulation isn’t soft—it’s your strategic edge. The ability to manage your inner state directly impacts your decision-making, leadership, and long-term performance. Sustainable success requires more than strategy—it requires emotional alignment. You don’t need another course or checklist. You need to align your beliefs, behavior, and nervous system with the future you’re building. CONNECT WITH AARON Website: Instagram: LinkedIn: Get the 2-Minute Anxiety Hack: CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36350055

172 Rewrite Your Money Story: Break Free from Financial Anxiety with Brian Rump 04/29/2025

172 Rewrite Your Money Story: Break Free from Financial Anxiety with Brian Rump Are hidden money beliefs holding your business back? In this transformative episode, we uncover how financial anxiety might be the invisible barrier between you and the business you're meant to lead. In this powerful conversation, Lisa McGuire is joined by Brian Rump – a former commercial banker turned business coach, certified hypnotist, and expert in financial trauma. They dive deep into how inherited money stories shape our business decisions, why financial anxiety keeps entrepreneurs playing small, and the practical steps to rewrite your relationship with money from the inside out. If you've ever felt that knot in your stomach when talking about pricing, investing in your business, or making financial decisions, this episode offers the clarity and permission you need to transform fear into confidence. Key Takeaways Why every business problem is often a money problem in disguise How financial trauma gets passed down and shapes your business decisions without your awareness The surprising connection between marketing blocks and money fears Why shame around money is learned—and how to unlearn it How hypnosis can rewire deep-seated financial beliefs The freedom that comes from questioning "shoulds" in your business Why hustle culture formulas don't work for everyone The difference between having money and having financial confidence The stories you tell yourself about money aren't facts—they're just stories. And like any story, they can be rewritten. Awareness is your starting point, and from there, you can begin building a business—and a life—rooted in confidence, abundance, and truth. Don't stay stuck in outdated narratives. Rewrite your money story. Your future self will thank you. Your Passion, Purpose, and Personal Brand podcast helps leaders and entrepreneurs break free from fear-based conditioning and step confidently into their authentic expression and impact. New episodes every Tuesday. CONNECT WITH BRIAN LinkedIn Profile: Instagram Profile: Website: Financial Anxiety Quiz: https://brianrump.com/financialanxietyquiz CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36349400

171 Leadership Isn’t Gendered—But Women Are Leading the Way in What Works Now with Don Barden 04/22/2025

171 Leadership Isn’t Gendered—But Women Are Leading the Way in What Works Now with Don Barden Hold on tight—because the future of leadership is being redefined, and the evidence is undeniable. In this captivating second part of Lisa McGuire’s conversation with Dr. Don Barden, globally recognized behavioral economist and author of Here Come the Girls, we dive into the real, data-driven reasons why women are not only rising in leadership—but are poised to take the global lead by 2028. Dr. Barden unpacks four years of scientific research that reveals the “secret sauce” of female leadership and why it's not about gender politics—it's about better leadership, period. From empowering workforces to driving economic innovation, women embody a leadership style that aligns with what employees, consumers, and organizations need most in today’s fast-moving world. This is more than a movement—it’s a celebration backed by metrics, market shifts, and undeniable momentum. Whether you lead a business, support leaders, or simply want to stay ahead of the curve, this conversation is the compass you didn’t know you needed. 🔑 Key Takeaways: Women are projected to dominate global leadership by 2028. Female leaders outperform male counterparts 3:1 in profitability, retention, and culture. Empowerment—not fixing—is the new leadership superpower. “Seen, heard, and understood” employees drive higher engagement and results. Women’s humility is their strength—unlocking trust, loyalty, and performance. Leadership today is less about ego and more about collective intelligence. HR and C-suite roles are evolving—get ahead by embracing empowerment. Fair > Win-Win: Female leaders prioritize what’s fair for all stakeholders. Men are embracing these principles too—it’s not a gender war, it’s evolution. Data over dogma: this is about facts, not feelings. 💡 Personal Advice: This episode isn’t just information—it’s an invitation. The future is already happening, and it's fair, empowering, and collaborative. If you're a leader—regardless of gender—who wants to thrive in the next evolution of business, now’s the time to unlearn the fix-it mindset and embrace empowerment. Start asking, “What do they need from me?” and you’ll unlock more than productivity—you’ll unleash potential. 🔗 Resources Mentioned: This groundbreaking research-based book reveals why women are emerging as the new global leaders. [The Perfect Plan (Free Digital Copy Available)] A foundational look at the principles of success, offered freely to listeners. Reach out to Lisa for access.at or join her email list: Access Don’s work, keynotes, and leadership resources. Lisa McGuire's One-on-One Mentorship For leaders ready to align with purpose and authenticity—reach out for guidance on your personal brand transformation. [email protected] ❓FAQ: 1. Why 2028? That’s when the tipping point in global female leadership is expected based on market and workforce data. 2. Is this only for women? Not at all. The insights apply to all leaders. Men are learning and applying these methods with great success. 3. What’s the #1 shift I can make today? Start empowering instead of solving. Ask your team: “What would you do?” 4. Will traditional companies survive this shift? Only if they adapt. Those that don’t risk falling behind permanently. 5. Where can I get “Here Come the Girls”? Amazon and major booksellers. Lisa also has resources linked in the show notes! CONNECT WITH DON Website: LinkedIn: CONNECT WITH LISA Sign up for Lisa's "so much more" newsletter to get your digital copy of The Perfect Plan by Don Barden. Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36029540

170 The Leadership Tipping Point: Dr. Don Barden on Why Women Will Lead by 2028 04/15/2025

170 The Leadership Tipping Point: Dr. Don Barden on Why Women Will Lead by 2028 History is being written under our noses and we may not even realize it. Dr. Don Barden, globally renowned Behavioral Economist and author of "The Perfect Plan" and "Here Come the Girls" unpacks a revolutionary shift happening right now in the business world—women are on track to lead global leadership by 2028, bringing unprecedented economic prosperity with them. Don shares his fascinating journey from Wall Street to consulting for industry giants like Microsoft, Coca-Cola, and Walmart, and how his relentless observation of high performers worldwide revealed universal success patterns. What he discovered might surprise you: women-owned businesses are outperforming male-owned ones 3:1 in profit, revenue, and employee retention. Don's research isn't just theoretical—it's transformational. He breaks down exactly why leaders who run to work to serve others find the "laws of the universe dump abundance on them." This isn't about gender politics; it's about smart business. As Don puts it, "This isn't a girl thing—it's a smart thing." If you're feeling that quiet inner struggle between playing it safe and stepping boldly into your authentic leadership, this conversation offers both validation and a roadmap. The future belongs to those who lead with purpose, clarity, and genuine connection—qualities that align perfectly with what's emerging in our global economy. KEY TAKEAWAYS Retention and productivity rise dramatically under female leadership. The future workplace will reward collaboration over competition. Businesses must align with what consumers and employees want most: to feel valued. Female leaders naturally align with modern workforce and consumer needs. Women are leading differently—not like men—but by celebrating their uniqueness. The future of work is human-centered, values-driven, and rich in purpose YOUR NEXT STEP If you're building or leading anything right now—pause. Ask yourself: Are you aligned with what people genuinely want: connection, purpose, and value? This isn't just about supporting women in leadership or anything to do with gender wars. It's about supporting better leadership, period. The future isn't coming. It's already here. What side of this transformation will you be on? ABOUT DON BARDEN Dr. Don Barden is a globally recognized Behavioral Economist and acclaimed author known for "The Perfect Plan." Recognized as one of North America's Top 30 most transformational leaders by John Maxwell, Dr. Barden has guided industry giants like Microsoft, Coca-Cola, and Walmart to unprecedented success. His latest work predicts a future where women will lead globally, fostering exponential economic growth. CONNECT WITH DON: Don's Website: LinkedIn: CONNECT WITH LISA Get your digital copy of The Perfect Plan by Don Barden by subscribing to the "so much more" newsletter: Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: Get your free Human Design Bodygraph: /episode/index/show/lisamcguire/id/36029515

169 From Expert to Human: The Business Shift We're All Craving with Lisa McGuire 04/08/2025

168 Beyond the Paycheck: How to Turn Your Work Into a Sacred Expression with Lisa McGuire 04/01/2025

167 Why Authentic Leaders Get Extraordinary Results with Jim Huling 03/25/2025

167 Why Authentic Leaders Get Extraordinary Results with Jim Huling What if the key to becoming a more impactful leader had less to do with strategy—and everything to do with presence? In this powerful episode, Lisa McGuire is joined once again by Jim Huling, executive coach and co-author of the best-selling book The Four Disciplines of Execution. Together, they explore what it means to lead with humanity, especially in a time when workplaces are craving connection, meaning, and authenticity more than ever. Jim breaks down how leadership has evolved—from the old days of command-and-control to today’s growing need for purpose-driven, human-centered leadership. With four decades of experience, he shares real stories, thoughtful insights, and practical ways leaders can begin to build trust, foster engagement, and create meaningful cultures—starting now. From the power of a handwritten note to the simple question every team member is asking (“Does what I do matter?”), this episode is a reminder that leadership isn’t about authority—it’s about impact. Whether you lead a team of five or five thousand, this conversation will challenge and encourage you to lead in a way that’s not only more effective—but deeply human. Key Takeaways The best leaders connect before they correct. “No involvement, no commitment” — people support what they help create. Trust and psychological safety drive real performance. Small gestures, like handwritten notes, leave lasting legacies. Authentic leadership is about being, not just appearing. Every employee wants to feel like they matter—and that someone cares. Culture lives in daily behaviors, not in a framed mission statement. Your energy and rituals set the emotional climate for your team. Leading others well starts with leading yourself well. Your legacy will be defined by how you led, not what you achieved. CONNECT WITH JIM LINKEDIN: CONNECT WITH LISA Next Steps to the New You: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: /episode/index/show/lisamcguire/id/35795035

166 Finding Balance in a Burnout World with Leah Marone 03/18/2025

166 Finding Balance in a Burnout World with Leah Marone Ever feel like you're drowning in your own success? This week, we feature Leah Marone for a conversation about what every overwhelmed high achiever needs to hear right now. Leah isn't just a psychotherapist and corporate wellness consultant – she's been in the trenches herself as a former Division I athlete who understands what it means to push beyond limits. In a heart-to-heart chat, she opens up about her journey and shares wisdom from her upcoming book "Serial Fixer" that will leave you nodding in agreement and scribbling notes frantically. We dive into the real struggle of perfectionism (hello, inner critic!), why so many of us can't stop fixing everyone else's problems, and how the boundaries we think we're setting might not be working at all. Leah's approach is refreshingly honest – no corporate jargon or empty promises, just practical wisdom for people who are tired of burning the candle at both ends. One of your favorite moments may be when Leah explains why saying "What are your options?" to your team members is infinitely more powerful than swooping in to save the day. Whether you're feeling the weight of leadership, struggling to turn off "work mode," or simply wondering if there's a better way to achieve without the constant exhaustion, this episode feels like permission to breathe again – while still crushing your goals. Leah's insights have been featured everywhere from Psychology Today to The Atlantic and Newsweek, but there's something about hearing her passion directly that hits differently. Her upcoming book, "Serial Fixer," needs to definitely be on your pre-order list. This is the conversation you’ll wish you would have heard years ago – before learning these lessons the hard way. Don't miss it. Key Takeaways Why your perfectionism might actually be protecting you (and when it's time to let it go) The real reason setting boundaries feels impossible for high achievers How to empower your team without micromanaging them to death A refreshing take on women's leadership that doesn't involve pretending to be someone else Simple daily practices that help quiet that nagging voice in your head CONNECT WITH LEAH: LinkedIn Profile: Instagram Profile: Website: CONNECT WITH LISA: Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: YouTube: /episode/index/show/lisamcguire/id/35710055

165 Pro-Me, Not Anti-You: A New Approach to Workplace Culture with Amy Armstrong 03/11/2025

164 The Hidden Disconnect: Why Your Workplace Culture is Killing Your Brand with Nader Safinya 03/04/2025

164 The Hidden Disconnect: Why Your Workplace Culture is Killing Your Brand with Nader Safinya Is your company saying all the right things to customers while silently pushing away your best employees? In this eye-opening episode of Your Passion, Purpose and Personal Brand, we sit down with Nader Safinya, known as The Culture Branding Guy, who reveals the dangerous gap between what companies say and what they actually do. After an incredible journey that included applying to 460 jobs in just six months, Nader developed a revolutionary approach to branding that focuses on the alignment between internal culture and external messaging. He shares how this disconnect is costing businesses both talent and customers and provides a practical framework for building brands people actually trust. Whether you're a business leader struggling with retention, a marketer trying to build authentic connections, or someone interested in workplace culture transformation, this conversation will change how you think about branding forever. Episode Highlights: The two fundamental questions every company needs to answer honestly (and why most businesses get at least one of them wrong) Why your job descriptions might be sabotaging your recruitment efforts before candidates even apply The surprising connection between how you treat employees and how customers perceive your brand A counterintuitive approach to transparency that prevents culture breakdown during major transitions The systematic problem Nader discovered in workplace culture The "Inside-Outside-In" method for creating alignment between what you say and what you do How to tell if your company is truly "people-first" or just using it as an empty marketing slogan Listen now to discover why the most important branding work happens long before your marketing team creates a single ad campaign! CONNECT WITH NADER Website: Podcast: Frog Talk: LinkedIn: CONNECT WITH LISA Take the "Reimagine You" Quiz: Learn which of the four styles will put you on the path to your next steps. Next Steps to the New You: Manifest Your Next Level Life: Join the So Much More Newsletter: Lisa's writing a book. Join the waitlist: LinkedIn: Instagram: Website: /episode/index/show/lisamcguire/id/35368845

163 Overwhelmed to Empowered: Mastering the Art of Boundaries with Lisa McGuire 02/25/2025

162 Align Your Image with Your Ambition – A Conversation with Eileen Nebhut 02/18/2025

162 Align Your Image with Your Ambition – A Conversation with Eileen Nebhut Imagine this: You walk into a meeting filled with top executives. Before you say a single word, you've already made an impression. The question is—does that impression align with your expertise, confidence, and ambition? Your image speaks before you do. Is it saying what you want it to say? In this episode, Lisa sits down with Eileen Nebhut, a highly sought-after image consultant and entrepreneur, to uncover the secrets of executive presence, personal branding, and the psychology of style. After years in leadership roles spanning publishing, energy, and fintech, Eileen took a bold leap into entrepreneurship—helping high-performing professionals transform their image into an asset. But here’s the truth: personal branding is not just about fashion. It’s about showing up in a way that aligns with your goals, communicates authority, and fuels your confidence. If you've ever stood in front of your closet feeling frustrated, wondering how to show up as the best version of yourself, this episode is for you. 🎯 What You’ll Learn in This Episode: ✔️ Why first impressions matter more than ever in professional settings. ✔️ How clothing choices affect confidence and executive presence. ✔️ The psychology of personal branding—and why most professionals get it wrong. ✔️ The VR Edit, a game-changing approach to shopping based on body type. ✔️ Why investing in your image is not vanity—but a career power move. ✔️ How women, in particular, struggle with putting themselves first—and how to shift that mindset. 📌 Key Takeaways: ✅ Your personal brand starts before you even speak—make it count. ✅ The way you present yourself affects how others perceive your competence and leadership. ✅ Many professionals unknowingly hold themselves back by dressing out of alignment with their ambitions. ✅ Shopping has changed post-COVID, and finding clothes that fit your brand can be challenging—but possible. ✅ You don’t need an expensive wardrobe—you need a strategy. 📲CONNECT WITH EILEEN LinkedIn Profile: Instagram Profile: Website: 📲CONNECT WITH LISA 📸 Instagram: 📘 Facebook: 🔗 LinkedIn: ▶️ YouTube: /episode/index/show/lisamcguire/id/35285050

161 Burnout to Breakthrough: Reclaiming Purpose with Kent Murawski 02/11/2025

161 Burnout to Breakthrough: Reclaiming Purpose with Kent Murawski What if your pain could become your purpose? In this heartfelt conversation, Lisa McGuire sits down with seasoned leader, coach, and author Kent Murawski to dive deep into leadership, burnout, and rediscovering one's calling. Kent shares his burnout journey and how self-awareness, emotional intelligence, and the revolutionary REST framework helped him regain his footing and thrive. Candid stories, practical wisdom, and actionable advice are the building blocks to explore how leaders can embrace their emotions, create boundaries, and find a path that aligns with their personal and professional lives. Whether you're facing burnout or simply searching for a more meaningful way to lead, Kent's insights inspire you to take the next step toward your purpose. Key Takeaways: Pain as Purpose: How Kent turned his burnout into a driving force for helping others. REST Framework: Learn Kent's four-part approach to balancing life through Relationships, Emotional/Mental Health, Spiritual Health, and Tangible Health. Self-Awareness is Key: Understanding your emotions and triggers is crucial for sustainable leadership. The Power of Choice: How agency and decision-making help leaders regain control in overwhelming situations. Integrating Personal and Professional Identity: Why authenticity is the foundation of a personal brand. Step-by-Step Process: REST Framework Explained R – Relationships: Build meaningful connections that provide support and balance. E – Emotional & Mental Health: Recognize and process emotions rather than suppress them. Spiritual Health: Find your deeper purpose through meditation, faith, or personal reflection. T – Tangible Health: Prioritize physical health (sleep, diet, and movement) to sustain energy. CONNECT WITH KENT LinkedIn Profile: Instagram Profile: Website: SUBSCRIBE TO THE CATALYST NEWSLETTER: CONNECT WITH LISA: Take the "Reimagine You" Quiz: Learn which of the four styles will put you on your next steps. Next Steps to the New You: Manifest Your Next Level Life: Join the So Much More Newsletter: Instagram: Facebook: LinkedIn: YouTube: /episode/index/show/lisamcguire/id/35121980

160 When Performance Meets Environment: The Secret to Thriving Teams with Farrell Middleton 02/04/2025

160 When Performance Meets Environment: The Secret to Thriving Teams with Farrell Middleton In this episode, Farrell Middleton, founder of the Bell Curve of Life and author of A Performer A Environment, shares the blueprint for unlocking peak performance at both the individual and organizational levels. Drawing from decades of experience as a leader in home building and now a sought-after leadership coach, Farrell discusses his revolutionary 20-60-20 principle, which explains why traditional performance strategies often fall short. With engaging stories and practical wisdom, Farrell dives deep into creating "A-level environments" that naturally attract and retain top talent, while guiding leaders on how to cultivate traits of "A-level performers." Along the way, you’ll learn how to stop focusing on weaknesses and start amplifying strengths, creating unstoppable thriving teams. This conversation goes beyond buzzwords and explores real solutions for building thriving, sustainable workplaces. Whether you're an emerging leader, a manager looking to inspire, or a soon-to-be graduate looking for direction as you launch your career,, this episode will give you actionable tools to take your performance—and your team's success—to the next level. Key Takeaways: Discover the transformative power of the 20-60-20 principle for maximizing performance. Learn how to amplify strengths instead of obsessing over weaknesses. Uncover the four critical commitments that separate thriving organizations from stagnant ones. Master the art of creating A-level environments that foster high performance. Understand the connection between personal development and professional success. CONNECT WITH FARRELL: The Bell Curve of Life Website A Performer, A Environment: A Roadmap to Enhance Your Performance and Upgrade Your Environment by Farrell Middleton LinkedIn: CONNECT WITH LISA: Take the "Reimagine You" Quiz: Learn which of the four styles will put you on the path to your next steps. Next Steps to the New You: Manifest Your Next Level Life: Join the So Much More Newsletter: Instagram: Facebook: LinkedIn: YouTube: /episode/index/show/lisamcguire/id/35121935

159 Don't Hand Over the Keys to AI: Keeping Your Humanity in the Digital Age with Lisa McGuire 01/28/2025

159 Don't Hand Over the Keys to AI: Keeping Your Humanity in the Digital Age with Lisa McGuire Remember that moment when you first realized AI might change everything? Lisa McGuire does. In this episode, she shares the LinkedIn conversation that stopped her and forced her to confront the big question we're all asking: How do we stay human in an AI world? Through personal stories and hard-won insights, Lisa opens up about her journey with AI – the fears, the excitement, and yes, even the mistakes. What makes this episode special isn't just the practical advice. Lisa connects with what we all feel: that mix of wonder and worry about where technology is taking us. She gets it. She's been there. And she's found a way forward that doesn't require sacrificing who we are. You'll hear Lisa share insights about: The delicate dance between embracing AI and protecting our creative spirit Why your lived experiences and human intuition are irreplaceable How to use AI as a partner in your work without letting it take the wheel Finding the courage to stay authentically you in a world pushing for automation "AI might mimic style, but it can't replicate connection," Lisa reminds us, in one of many moments that will have you nodding in agreement. Her message is clear: Your humanity is your superpower – with all its beautiful imperfections. This isn't just another tech talk. It's a heart-to-heart about staying true to ourselves while embracing the future. Whether you're excited about AI, terrified of it, or somewhere in between, Lisa's wisdom-filled perspective will help you find your footing. Ready to explore your path forward? Lisa's "Reimagine You" quiz and workshop await, along with her "So Much More" newsletter – a weekly reminder that technology works best when it serves our humanity, not the other way around. Join Lisa for this soul-nourishing conversation about keeping our humanity alive and thriving in the age of AI. CONNECT WITH LISA Take the "Reimagine You" Quiz: Learn which of the four styles will put you on the path to your next steps. Next Steps to the New You: Manifest Your Next Level Life: Join the So Much More Newsletter: Lisa's writing a book. Join the waitlist: LinkedIn: Instagram: Website: /episode/index/show/lisamcguire/id/34561180

158 Beyond the Easy Button: Finding Your True Why with Lisa McGuire 01/21/2025

158 Beyond the Easy Button: Finding Your True Why with Lisa McGuire When asked to share their “why,” many people reach for the easiest answer—their family. While family can be a powerful inspiration, defaulting to this response often overlooks the unique talents, passions, and values that drive our work. In this episode, Lisa explores why falling back on such answers may shortchange your ability to connect authentically and stand out in a competitive world. Inspired by Simon Sinek’s Golden Circle, we’ll discuss how starting with your “why” can transform not only how you communicate but also how you live. Finding your true “why” is a journey that requires intentional reflection, vulnerability, and honesty. It’s about moving beyond surface-level motivations and discovering the deeper purpose that informs your work and your life. Whether you’re stuck in a cycle of transactional work or feeling disconnected from your passions, uncovering your authentic “why” can create a sense of clarity, connection, and contribution that resonates with others. Key Takeaways Family as a default “why” might miss the deeper story. While family can inspire, the “why” that drives your work is often rooted in personal passions and unique values. A popular framework can help reframe your narrative. Start with “why” to create more authentic and memorable connections. Transactional work leads to disconnection. Understanding your deeper motivations can transform your career into a calling. Your “why” is the connection point. It’s the story that makes you memorable and allows others to resonate with your message. Reflection is key. Ask yourself questions like: What ticks you off? What breaks your heart? What big problem are you trying to solve?" CONNECT WITH LISA Take the "Reimagine You" Quiz: Learn which of the four styles will put you on the path to your next steps. Next Steps to the New You: Manifest Your Next Level Life: Join the So Much More Newsletter: Lisa's writing a book. Join the waitlist: LinkedIn: Instagram: Website: /episode/index/show/lisamcguire/id/34561165

Your Passion, Purpose and Personal Brand

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