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158 Beyond the Easy Button: Finding Your True Why with Lisa McGuire

Your Passion, Purpose and Personal Brand

Release Date: 01/21/2025

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Your Passion, Purpose and Personal Brand

If you’ve ever thought of nonprofits as just charities running on donations, it’s time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why “nonprofit” is a tax status—not a business model. With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent...

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If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert. In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and...

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Jen Laffin is the powerhouse behind Goal Getter Solutions. She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature “accountability without angst” framework. Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and impostor syndrome. She opens up about the six self-doubt roadblocks that silently sabotage our progress, and how to move past them with grace, confidence, and a little tough love. Whether...

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Have you ever looked around and wondered, “Where are the people who really get me?” That question used to echo in Lisa McGuire’s mind—until she found herself in a mastermind that didn’t just help her grow her business... it transformed how she saw herself. In this heartfelt episode of Your Passion, Purpose & Personal Brand, Lisa shares what it was like to be part of a high-caliber community that supported her authenticity, challenged her potential, and held space for her to lead from truth. It wasn’t about tactics. It was about alignment. Since then, she’s heard the same...

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It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn’t optional anymore — it’s essential. With AI-generated content becoming indistinguishable from reality, we’re entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you stand out isn’t your resume — it’s your realness. This episode is a masterclass in understanding what true authenticity means (hint: it's not oversharing) and how it becomes your greatest...

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Have you ever woken up feeling like your life doesn’t fit you anymore—even though, from the outside, everything looks “fine”? In this deeply personal solo episode, Lisa McGuire speaks directly to the soul of the high-achiever who is feeling disconnected, foggy, and flat. If life has started to feel like a copy-paste routine and the spark is gone, this isn’t a breakdown—it’s a breakthrough. Lisa introduces the concept of identity evolution, a sacred invitation to leave behind the version of yourself built on expectations, and step into the version you were always meant to become....

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When asked to share their “why,” many people reach for the easiest answer—their family. While family can be a powerful inspiration, defaulting to this response often overlooks the unique talents, passions, and values that drive our work. In this episode, Lisa explores why falling back on such answers may shortchange your ability to connect authentically and stand out in a competitive world. Inspired by Simon Sinek’s Golden Circle, we’ll discuss how starting with your “why” can transform not only how you communicate but also how you live.

Finding your true “why” is a journey that requires intentional reflection, vulnerability, and honesty. It’s about moving beyond surface-level motivations and discovering the deeper purpose that informs your work and your life.

Whether you’re stuck in a cycle of transactional work or feeling disconnected from your passions, uncovering your authentic “why” can create a sense of clarity, connection, and contribution that resonates with others.

Key Takeaways

  • Family as a default “why” might miss the deeper story.
    While family can inspire, the “why” that drives your work is often rooted in personal passions and unique values.
  • A popular framework can help reframe your narrative.
    Start with “why” to create more authentic and memorable connections.
  • Transactional work leads to disconnection.
    Understanding your deeper motivations can transform your career into a calling.
  • Your “why” is the connection point.
    It’s the story that makes you memorable and allows others to resonate with your message.
  • Reflection is key.
    Ask yourself questions like: What ticks you off? What breaks your heart? What big problem are you trying to solve?"

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