Libsyn Directory

Go for No: Why Rejection Is the Key to Getting More Yeses with Andrea Waltz

Your Passion, Purpose and Personal Brand

Release Date: 07/29/2025

Beyond Charity: How to Run Your Nonprofit Like a Thriving Business with Tanja Horan

Your Passion, Purpose and Personal Brand

If you’ve ever thought of nonprofits as just charities running on donations, it’s time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why “nonprofit” is a tax status—not a business model. With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent...

Why Scaling Isn't Always the Answer and What to Do Instead with Michel Prive

Your Passion, Purpose and Personal Brand

Executive coach and sales strategist Michel Prive joins Lisa McGuire for a conversation that every entrepreneur, leader, and purpose-driven business owner needs to hear. If you’re expanding your team, offering more services, or chasing bigger revenue goals—but something feels off—this episode is your sign to pause and reassess. Because scaling isn’t always about “more.” Sometimes, it's about better. Michel brings over 25 years of experience guiding companies from scrappy startups to billion-dollar giants. In this conversation, he unpacks why many organizations end up scaling chaos...

Go for No: Why Rejection Is the Key to Getting More Yeses with Andrea Waltz

Your Passion, Purpose and Personal Brand

Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing “no”? If that’s you, you’re not alone—and this episode is your permission slip to stop letting rejection hold you back. Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals. Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to...

What Sales Bro Culture Gets Wrong - and What to Do Instead with Brooke Greening

Your Passion, Purpose and Personal Brand

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert. In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and...

Why You're Not Taking Action (and How to Fix It for Good) with Jen Laffin

Your Passion, Purpose and Personal Brand

Jen Laffin is the powerhouse behind Goal Getter Solutions. She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature “accountability without angst” framework. Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and impostor syndrome. She opens up about the six self-doubt roadblocks that silently sabotage our progress, and how to move past them with grace, confidence, and a little tough love. Whether...

The Networking Event That Doesn't Make You Cringe (Yes, really) with Catherine Brown

Your Passion, Purpose and Personal Brand

Ever left a networking event feeling like you needed a shower and a reset? You’re not alone. The handshake hustle and business card swaps just don’t cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she’s reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You’ll...

Introducing a Community Where Authenticity Isn’t Optional—It’s Essential with Lisa McGuire

Your Passion, Purpose and Personal Brand

Have you ever looked around and wondered, “Where are the people who really get me?” That question used to echo in Lisa McGuire’s mind—until she found herself in a mastermind that didn’t just help her grow her business... it transformed how she saw herself. In this heartfelt episode of Your Passion, Purpose & Personal Brand, Lisa shares what it was like to be part of a high-caliber community that supported her authenticity, challenged her potential, and held space for her to lead from truth. It wasn’t about tactics. It was about alignment. Since then, she’s heard the same...

Beyond the Performance: The Power of Authenticity with Lisa McGuire

Your Passion, Purpose and Personal Brand

It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn’t optional anymore — it’s essential. With AI-generated content becoming indistinguishable from reality, we’re entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you stand out isn’t your resume — it’s your realness. This episode is a masterclass in understanding what true authenticity means (hint: it's not oversharing) and how it becomes your greatest...

Harvesting Leadership: What Farming Taught a Tech CEO with Tommy Ryan

Your Passion, Purpose and Personal Brand

Imagine leading a technology consulting firm and a regenerative farm. That’s exactly what Tommy Ryan, co-founder and CEO of ThreeWill, does—bringing a whole new meaning to “cultivating culture.” In this down-to-earth yet deeply insightful episode, Tommy shares how tending to soil and people aren't as different as you think. From Microsoft collaboration strategies to pulling weeds with intention, we explore the intersection of tech, teamwork, and tomatoes. If you're a business leader seeking grounded strategies for leadership, resilience, and authentic connection—this episode will...

Feeling Numb, Stuck, or Disconnected? Here’s Why with Lisa McGuire

Your Passion, Purpose and Personal Brand

Have you ever woken up feeling like your life doesn’t fit you anymore—even though, from the outside, everything looks “fine”? In this deeply personal solo episode, Lisa McGuire speaks directly to the soul of the high-achiever who is feeling disconnected, foggy, and flat. If life has started to feel like a copy-paste routine and the spark is gone, this isn’t a breakdown—it’s a breakthrough. Lisa introduces the concept of identity evolution, a sacred invitation to leave behind the version of yourself built on expectations, and step into the version you were always meant to become....

More Episodes

Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals.

Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to fear, but a necessary step to success.

In this episode, you’ll learn how to build your rejection muscle, set goals for how many times you hear no (yes, seriously), and why authenticity—not perfection—is your biggest business asset. Whether you’re a seasoned entrepreneur or just getting started, this conversation will help you overcome your fear of rejection and start embracing the path to yes.

“Yes is the destination, but no is how you get there.” – Andrea Waltz

Key Takeaways

Rejection is not personal—it's data and direction.
“No” goals help gamify outreach and remove fear.
Your mindset around failure determines your resilience.
Authenticity leads to deeper business connections.
Most people don't fail; they simply stop too soon.
Silence on social media is often misread as rejection—keep showing up.
Entrepreneurs and sales professionals need different “rejection recovery” tactics.
Vulnerable, honest asks create trust and better responses.
You grow through rejection—not around it.

Resources

Go for No by Andrea Waltz & Richard Fenton – A business fable about reframing rejection to find success.
The Aladdin Factor by Jack Canfield & Mark Victor Hansen – A book that teaches the power of asking.
Sandler Sales System – A proven framework that encourages asking tough questions and embracing no early.
Sell Well B2B Sales Conference – A values-aligned event for purpose-driven sales professionals.
Ask Like an Auctioneer by Dia Bondi – Encourages bold asking to find your limits and maximize results.

CONNECT WITH ANDREA

LinkedIn Profile: https://www.linkedin.com/in/goforno/

Instagram Profile: https://www.instagram.com/goforno/

Website: https://www.goforno.com/

CONNECT WITH LISA

Check out Beyond the Transaction Business Circle: https://beyondthetransactionmm.com/register

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

Key Takeaways

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