164 The Hidden Disconnect: Why Your Workplace Culture is Killing Your Brand with Nader Safinya
Your Passion, Purpose and Personal Brand
Release Date: 03/04/2025
Feeling Numb, Stuck, or Disconnected? Here’s Why with Lisa McGuire
Your Passion, Purpose and Personal Brand
Have you ever woken up feeling like your life doesn’t fit you anymore—even though, from the outside, everything looks “fine”? In this deeply personal solo episode, Lisa McGuire speaks directly to the soul of the high-achiever who is feeling disconnected, foggy, and flat. If life has started to feel like a copy-paste routine and the spark is gone, this isn’t a breakdown—it’s a breakthrough. Lisa introduces the concept of identity evolution, a sacred invitation to leave behind the version of yourself built on expectations, and step into the version you were always meant to become....
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Why the Best Leaders Are Getting More Human (Not Less) with Clarice Belcher
Your Passion, Purpose and Personal Brand
The Story That Changes Everything Picture this: You're in yet another meeting running too long. One person won’t stop talking, tension is building, and no one addresses the elephant in the room. Then someone speaks up: “I’m feeling overwhelmed because I need some clarity. Would you be willing to give us a two-minute summary?” No blame. No drama. Just clarity and connection. That’s the transformational power of what Clarice Belcher calls the language of compassion. Why You Need This Episode Leadership isn’t just about metrics and meetings—it’s about human connection. Clarice...
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Living Someone Else's Story? How to Reclaim Your Own with Lisa McGuire
Your Passion, Purpose and Personal Brand
In this raw and reflective solo episode, Lisa sets aside the interviews and the spotlight to sit heart-to-heart with you. After four years of deep personal evolution—spurred by a mastermind group that shifted her life—Lisa returns to share what has truly become more important to her… and what she’s learned to release. If you’ve ever wondered why you feel stuck, or what’s quietly pulling you to become more of who you really are, this episode will feel like a mirror and a warm invitation to come home to yourself. Lisa speaks candidly about living in integrity, embracing courageous...
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175 Stop Selling, Start Connecting: The Networking Strategy That Changed Everything with Andrew Brummer
Your Passion, Purpose and Personal Brand
What happens when a reclusive CIO hits a personal and professional crossroads? For Andrew Brummer, it was the catalyst for an extraordinary transformation—one that turned desperation into connection and a failing job search into a vibrant network of 12,000+ relationships based on a common purpose. In this deeply human and inspiring episode, Lisa McGuire sits down with Andrew to explore his journey from operating in the shadows to leading with authenticity, compassion, and clarity. Andrew opens up about the humbling lessons learned on LinkedIn, the radical power of giving without...
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174 Stop Giving Away Your Power: The Sales Mindset Shift That Changes Everything with Amy Sulka
Your Passion, Purpose and Personal Brand
You've been there—that moment after a sales call when you realize you've done all the talking. You've shared your expertise, pitched your solution, even offered to "follow up" (again). And somehow, you still feel like you're the one chasing them. What if that feeling isn't just in your head? What if you're actually giving away your power in these interactions without even realizing it? In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with sales powerhouse Amy Sulka to uncover the hidden mindset traps that sabotage your success long before any...
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173 The 'Never Enough' Syndrome: Why High Performers Can’t Find Peace with Aaron Morrison
Your Passion, Purpose and Personal Brand
Ever feel like you’re crushing it on paper but quietly burning out behind the scenes? You’re not alone—and you’re definitely not broken. In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire welcomes Aaron Morrison, a straight-shooting performance and mindset coach who helps high-achieving entrepreneurs uncover what’s really driving their stress, procrastination, and emotional exhaustion. Together, they explore what happens when outward success masks inner burnout—and how to shift from high-functioning survival mode to sustainable, emotionally aligned...
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172 Rewrite Your Money Story: Break Free from Financial Anxiety with Brian Rump
Your Passion, Purpose and Personal Brand
Are hidden money beliefs holding your business back? In this transformative episode, we uncover how financial anxiety might be the invisible barrier between you and the business you're meant to lead. In this powerful conversation, Lisa McGuire is joined by Brian Rump – a former commercial banker turned business coach, certified hypnotist, and expert in financial trauma. They dive deep into how inherited money stories shape our business decisions, why financial anxiety keeps entrepreneurs playing small, and the practical steps to rewrite your relationship with money from the inside out. If...
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171 Leadership Isn’t Gendered—But Women Are Leading the Way in What Works Now with Don Barden
Your Passion, Purpose and Personal Brand
Hold on tight—because the future of leadership is being redefined, and the evidence is undeniable. In this captivating second part of Lisa McGuire’s conversation with Dr. Don Barden, globally recognized behavioral economist and author of Here Come the Girls, we dive into the real, data-driven reasons why women are not only rising in leadership—but are poised to take the global lead by 2028. Dr. Barden unpacks four years of scientific research that reveals the “secret sauce” of female leadership and why it's not about gender politics—it's about better leadership, period. From...
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170 The Leadership Tipping Point: Dr. Don Barden on Why Women Will Lead by 2028
Your Passion, Purpose and Personal Brand
History is being written under our noses and we may not even realize it. Dr. Don Barden, globally renowned Behavioral Economist and author of "The Perfect Plan" and "Here Come the Girls" unpacks a revolutionary shift happening right now in the business world—women are on track to lead global leadership by 2028, bringing unprecedented economic prosperity with them. Don shares his fascinating journey from Wall Street to consulting for industry giants like Microsoft, Coca-Cola, and Walmart, and how his relentless observation of high performers worldwide revealed universal success patterns. ...
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169 From Expert to Human: The Business Shift We're All Craving with Lisa McGuire
Your Passion, Purpose and Personal Brand
What if your greatest business advantage wasn’t your knowledge… but your humanity? In this heart-centered episode, we go beyond the surface of skills and strategy to explore a powerful truth: people crave connection more than perfection. Lisa McGuire takes you on a transformational journey into what it really means to bring humanity back to business—and why now, more than ever, it's the secret to relevance and success. You’ll uncover why just being an expert isn’t enough anymore—and how trust, relatability, and relevance can become your superpowers in a disconnected digital age....
info_outlineIs your company saying all the right things to customers while silently pushing away your best employees? In this eye-opening episode of Your Passion, Purpose and Personal Brand, we sit down with Nader Safinya, known as The Culture Branding Guy, who reveals the dangerous gap between what companies say and what they actually do.
After an incredible journey that included applying to 460 jobs in just six months, Nader developed a revolutionary approach to branding that focuses on the alignment between internal culture and external messaging. He shares how this disconnect is costing businesses both talent and customers and provides a practical framework for building brands people actually trust.
Whether you're a business leader struggling with retention, a marketer trying to build authentic connections, or someone interested in workplace culture transformation, this conversation will change how you think about branding forever.
Episode Highlights:
- The two fundamental questions every company needs to answer honestly (and why most businesses get at least one of them wrong)
- Why your job descriptions might be sabotaging your recruitment efforts before candidates even apply
- The surprising connection between how you treat employees and how customers perceive your brand
- A counterintuitive approach to transparency that prevents culture breakdown during major transitions
- The systematic problem Nader discovered in workplace culture
- The "Inside-Outside-In" method for creating alignment between what you say and what you do
- How to tell if your company is truly "people-first" or just using it as an empty marketing slogan
Listen now to discover why the most important branding work happens long before your marketing team creates a single ad campaign!
CONNECT WITH NADER
Website: https://blackribbit.com
Podcast: Frog Talk: https://blackribbit.com/podcast
LinkedIn: https://www.linkedin.com/in/nadersafinya/
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- Take the "Reimagine You" Quiz: https://lisamcguire.com/takeequiz/
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