Ep194: Becoming a Trusted Partner with Chris McAllister
Listing Agent Lifestyle - Real Estate Marketing
Today, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister. This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model. So, whether you're an industry professional or interested in real estate trends,...
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Ep193: Finding Buyers Action Plan
Listing Agent Lifestyle - Real Estate Marketing
Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate. We'll also take a look at the amazing results from our case study with Tony Kalsi & his 11x ROI and the leads he's still getting from people who opted in years ago. We wrap up talking about the...
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Ep192: Lead Conversion Action Plan
Listing Agent Lifestyle - Real Estate Marketing
Today's Listing Agent Lifestyle Podcast episode is the third in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. Specifically, we're talking about Lead Conversions and how to put this into action. We'll dissect the process of converting leads into tangible results, and we introduce a critical yet often overlooked metric, Revenue Per Unconverted Prospect, or Rev Pup, to help you measure the value of your generated leads. We dive into the importance of patience in lead generation and explore a fascinating study that offers a fresh perspective on lead...
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Ep191: Multiplying Listings Action Plan
Listing Agent Lifestyle - Real Estate Marketing
Today's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle. It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing: Selling this home Finding your own buyer Finding another home for people not interested in this house Getting another listing and getting a referral Finally, we explore the minimum effective steps we can take using tools like info box flyers and other simple ways to engage potential buyers. Summary: 1. The episode discusses...
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Ep190: Getting Referrals Action Plan
Listing Agent Lifestyle - Real Estate Marketing
Today's Listing Agent Lifestyle Podcast episode is the first session in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success- Getting Referrals, Multiplying Listings, Converting Leads, Finding Buyers and Getting Listings. We run through the 50-Minute Marketing Sprint to identify your top 150, The Secret Psychology of Why People Refer Real Estate Agents, and How To Be The ONLY One They Refer. Listen as we explore our "return on relationship" concept. Discover how bridging the gap between current transactions and your goals relies on referral power....
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Ep189: Listing Agent Lifestyle Clubhouse
Listing Agent Lifestyle - Real Estate Marketing
Today's Listing Agent Lifestyle Podcast episode is the first in a series of Clubhouse rooms we're recording exploring the five essential pillars for success - getting referrals, multiplying listings, converting leads, finding buyers, and getting listings. We run through the power of the 50-Minute Marketing Sprint to identify the very best opportunities and use the example of Gamal Aziz's transformation of the MGM Grand Hotel as a way f thinking about the opportunities we're missing. Finally, we tackle the lead generation strategies like Instant Open Houses with QR codes, effective Facebook...
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Ep187: Innovative Real Estate Strategies with Raymond Patrick
Listing Agent Lifestyle - Real Estate Marketing
Today on the Listing Agent Lifestyle podcast, we're talking with Raymond Patrick, one of our Listing Agent Academy members from North Palm Beach, about his journey from cold calling to his evolving prospect rating system. We discuss his prospecting methods focusing on persistence, and dive into how he assesses areas for investment, targets potential buyers within 15 miles on Facebook, and uses videos and Google Maps to engage clients. We then talk about the Listing Agent principles and how he generates leads through open houses, postcards and Facebook ads while managing his time to avoid...
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Ep186: 25 years with Jesse Desjardins - Part 2
Listing Agent Lifestyle - Real Estate Marketing
Today on the Listing Agent Lifestyle Podcast, we're finishing our conversation with Jesse Desjardins. He's worked in some great locations, and we talk about the challenge of marketing a complex destination like Neom in Saudi Arabia, a place no one has ever seen before. We also talk about the skill of discernment and invention, the importance of working with someone with the tenacity to drive projects to completion, and how to effectively select and work with the right people to execute our vision. Jesse & I have a long history together, and it's great to share these insights with you, and,...
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Ep185: 25 years with Jesse Desjardins - Part 1
Listing Agent Lifestyle - Real Estate Marketing
Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and how he leverages the...
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Ep184: Real Estate Solutions for Homeowners with Sean Caldwell
Listing Agent Lifestyle - Real Estate Marketing
Today on the Listing Agent Lifestyle podcast, we're talking with Sean Caldwell, a seasoned investor based in North Carolina who generates a lot of business by sourcing off-market deals from distressed homeowners. We had a great conversation about his success using direct mail and cold calling, and we looked at his offers to help homeowners who are struggling financially. We also talked about how he finds and uses the data that help identify potential buyers and the data needed for investors to stay ahead of the various foreclosure procedures. This market is constantly changing, and it's...
info_outlineToday on the Listing Agent Lifestyle podcast we're joined once again by Tony Kalsi form Ontario in Canada.
You may remember Tony from his appearance as the very first guest on the podcast. Well, this September marks the sixth year of his Getting Listings case study, and the numbers are pretty amazing.
We're now at over a million dollars in commissions, with a 12.2 times ROI, and it's pretty exciting to see how it all has worked out so far. We're well down the path of multiplying the investment Tony's made in that first year, and we spent a lot of the call talking really about what happened in those 12 months.
What was amazing is that we found that since mailing the first year postcards, he's got 165 people to raise their hand and ask for the report, and since that time he's done 22 transactions with people who responded in the first 12 months.
So over the six years, he's got 22 listings from this group, and there were another 22 people who sold their house, but not with Tony. I know people often ask, 'Are the people responding to a free house price report really selling their house? Well, clearly they are, and Tony was able to get 50% of the people who requested the report and then went on to sell their house in the next six years.
It's interesting because some of them chose Tony this year, even though they responded in 2013!
This is a fascinating conversation and I want it to be an encouragement for you to get started and come on over to GoGoAgent.com. You get access to the entire program, every single thing that Tony's doing, including other interviews and videos that will give you you the opportunity to do exactly what Tony has done. You can get a free trial, no credit card required, take a look around and try it out for 30 days.
While you're looking around, take a listen to this weeks episode.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Listing Agent Scorecard