LITerally
Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course. In this episode, you’ll hear: • The big change Sari made in her life, and how it's already changing how she shows up in her business...
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This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in business. There's real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari's business needs to get more compelling. But the mindset work...
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Sari and I have been exploring what it actually feels like to hold two things at once: this is great, and I still want more. We've talked about why that combination is so much harder to say out loud than it sounds, and why the women who seem to be doing just fine are often the ones who feel most stuck. This one will make you think differently about what "enough" really means, and why wanting more might be telling you something worth paying attention to. In this episode, you’ll hear: • The exercise I want you to try out loud and see what happens in your body when you do • Why the women...
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Sari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about tradeoffs, risk tolerance, and what it really means to bet on yourself when the stakes feel high and very personal. In this episode, you’ll hear: • Why checking in on your capacity is actually a...
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This session is such a good reminder of why data matters. Sari and I unpack an Instagram “debacle” that could have easily spiraled if she wasn’t paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from “I am” versus “I have to prove.” This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for. In this episode, you’ll hear: • Why using data prevented an Instagram issue from becoming a much bigger...
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This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgency, launches, and optimization, specifically how to focus your energy when you’re testing something strategically. This episode is about holding the tension of “it’s great and I want more,”...
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One of the hardest parts of building a business is not knowing if what you’re doing is actually working, especially when the results aren’t showing up in the way you expected yet. It’s so easy to assume something is broken, to second guess yourself, or to pivot too quickly. In this solo episode, I walk through how to actually know if your business will work and give you a framework and filter to run things through that you can come back to again and again. In this episode, you’ll hear: • How to know if your work is actually solving a real problem • Why most early...
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This session is a real look at what it means to be in a season that feels like a lot... when you’re in catch-up mode, when things aren’t fully clicking yet, and when you’re holding both the desire for more and the reality of where you are. It's also about the question "will this ever work?" and the realities of answering that question, dealing with the times where it feels like it isn't working, and how to know what your next steps are toward making it work. In this episode, you’ll hear: • How to handle a catch-up mode season vs. a more proactive one • The way that grief...
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This session is what it looks like to shift into ownership of your voice, your process, and what actually makes your work work. Sari moves away from relying on ChatGPT, timing her posts, and feeling artificial pressure and realizes she has more to say and better results because of it. We talk about the type of pressure that gets in the way of growth. And dive into everything from play and experimentation to data and platform differences. This episode is about letting things be simpler, more aligned, and more you. Because when you do the strategy starts to feel so much easier. In this episode,...
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This session is a really honest look at what happens when you already have success and you’re trying to decide what’s actually worth building next. Sari and I have been talking a lot about her business model, and now we’re starting to shift into the next layers of sales, prioritization, and what actually moves the needle as each piece comes online. We also get into the pressure that exists in this space and what it looks like to let go of it and build for what we want most. In this episode, you’ll hear: • Why deciding what’s “worth it” gets harder as your business becomes more...
info_outlineAt a certain point in business, team and leadership become most of the game and navigating that well takes a level of emotional intelligence we don’t talk about nearly enough.
In this bonus solo episode, I’m sharing what I see matter most when it comes to running a team, the patterns that either create ease or drain you over time. We talk about ownership, communication, decision making, and why context matters as much as execution. This is a deep dive into what it actually takes to lead people well as your business grows.
In this episode, you’ll hear:
• The core work required to scale at a certain stage of business
• The difference between clear ownership and shared responsibility
• Why constant communication is draining you and how to fix it
• The #1 thing most CEOs need to reduce bottlenecks and burnout
• Why visible work is an incredibly important hack that we don't talk about enough
• How to honor human context, not just task completion
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