The Growth Lab by LOCALiQ
Andre and Tracy are in Dallas today talking with Rob Frost-Dean. Rob is part of the LOCALiQ team and is the director of SEO services. Rob works directly with clients and manages the team that helps them with their SEO campaigns. We get so many questions and find that there is so much confusion about SEO that we’re really happy to have Rob here today to help shine a light on the world of SEO. Before joining ReachLocal in 2015, Rob was the director of Professional Services at SearchDex, an SEO agency that is headquartered in Dallas. Rob has over 20 years of business experience in diverse work...
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Paul Wiley is the co-founder of Opargo which is a company that uses the data optimization and predictive analytics used in the airline industry to help make healthcare more efficient for physicians and patients. Paul has a background in the airline industry, and he worked at Sabre Holdings. They sent him back to business school and through what he calls a meaningful collision, he discovered a need and an opportunity which led to Opargo. We talk about how data can be used to make significant and surprising changes. Paul also shares how data can’t be used unless it is tracked. He also gives...
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Nobody likes conflict, especially workplace conflict. That's why we are excited about today's guest Dr. Liane Davey. She is an author, motivational speaker, and organizational psychology expert. Her advice has helped some of the largest corporations in the world, but also applies to small teams. She is the author of and . In this conversation, we learn why conflict can actually be good and desirable as long as it is handled in a healthy way. Dr. Davey also shares two magic phrases that diffuse tears and anger. We also learn a three step validation process that can turn potential...
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Amie Smith is a true entrepreneur who after having her own consulting business and spending a career in corporate communications decided to spend some time learning about one of her interests. That interest turned into a passion, and she completely changed her career trajectory and opened a bakery. Amie had a love of baking and felt there was a shortage of authentic pastries like she enjoyed when she was growing up. She opened AMIE Bakery in Osterville, Massachusetts. It’s a beautiful speciality bakery that makes guests feel like family. Amie is a driven business person and understands...
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Ryan Levesque is here with us today. Just in case you don’t know Ryan, he is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Ryan started from humble beginnings but went on to attend an Ivy League college, have a successful corporate career in China, and give it all up to start over to build his own...
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Kevin Tuohy joins Andre and Tracy for part two of their interview. Kevin is the founder of where he and his team offer an unparalleled shoeshine experience for special event attractions and in-store experiences. They have locations in New York, San Francisco, and Osaka, Japan. He was also featured in the documentary . Kevin is an entrepreneur, artist, entertainer, and sobriety advocate. On last week's episode, he shared his childhood and upbringing with us in his own colorful way. He also talked about his 30 years of sobriety that began when he had a white light experience at a...
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Kevin Tuohy is a founding partner and shoe shiner at the Shoeshine Guild. This is a company that he founded in 1996 by shining shoes at conventions and special events. He took on a partner and recruited friends to work with him. This company offers a retro experience along with a great shoe shine. The shiners are in huge demand and are also expert swing dancers in this retro industry. Kevin has a common bond with his founding crew, because they were all recovering alcoholics. In this entertaining and moving episode, Kevin talks about his upbringing in New York in the 1970s, and belonging...
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Designer Jay Ferracane is here today. Jay is the perfect guest for this show. He is as passionate about design as he is about business. Jay is the creative director and founder at Angry Bovine. Jay is a traditionally trained graphic designer with a diverse client and employment background. He is passionate about delivering creative works that build brands and clearly communicate client objectives. In this episode, we spend a lot of time talking about the importance of having a brand no matter what size your business is. Jay feels that a brand is a promise and the logos and design are...
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Journalist, author, and business owner Jeannie Ralston is here today. Jeannie is the founder of NextTribe a magazine for women who are 45 + that offers information, inspiration and a healthy dose of irreverence. Jeannie began her career as a journalist in New York and wrote for several well known publications. She then got married, moved to Texas, and started a lavender farm. Eventually, Jeannie and her husband took their two sons and moved to Mexico before traveling the world and homeschooling her sons. Jeannie wrote about these experiences and realized that her cumulative life...
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We have a really interesting guest on our show today. Jenny Thompson is the CEO and Founder of SafetyPIN Technologies, as well as the author of . In today’s episode, Jenny shares her business background. She talks about being promoted to manager and the mistakes she made as a young new manager. She realized she needed to improve her leadership skills and in the process became a better leader and a better business person. We have a no-holds barred conversation about what it takes to run a business and manage people. Jenny shares when cuts need to be made with products and people. She even...
info_outlineWe have a special guest today. We keep hearing about AR and VR, but do we really understand it? The technology is emerging, and there are so many facets that we could talk about, so we thought we would bring in an expert on VR. Amber Osborne is the CMO of a Doghead Simulations product called rumii which is a virtual reality meeting and education platform.
Amber explains the differences of AR and VR, and she shares why she thinks 2019 is going to be the year of VR. The technology behind standalone headsets is improving while the prices are coming down. As this technology gets into the hands of more people, the endless possibilities start becoming apparent. We talk about immersive learning applications, how meetings can be more focused and productive, and how game opportunities are already available.
We also talk about travel, relaxation, meditation, and possibilities with VR. From enterprise solutions to personal use, there are VR solutions that will only grow and become better with time. We also talk about immersive music and theater opportunities using VR. This is an eye opening interview that barely scratches the surface of the upcoming possibilities VR will provide.
Show Notes
- [02:17] VR is when you are immersed in an environment outside of your reality. AR is the augmentation of your current reality. Pokemon Go is augmented reality. Virtual reality is a more immersive experience.
- [03:30] AR can be really helpful with technical training.
- [04:50] A great example of augmented reality would be Rocky Horror Picture Show where you wouldn't have real hot dogs thrown at you.
- [05:28] Amber works for a company called Doghead Simulations and they have a VR product called rumii.
- [05:34] It's like a virtual realty office or classroom. Remote workers also use it for business meetings.
- [06:23] Parsons Design School is bringing VR into their classrooms.
- [07:32] You need a headset for a VR meeting. When you get into rumii everyone has an avatar, and you can use your headset to control things like hand gestures. There are also eye tracking sensors.
- [10:25] They try to keep their avatars away from the thing they call Uncanny Valley where everything's made to look so real that it actually looks really strange.
- [11:54] Immersion in a meeting will make it much easier to pay attention.
- [13:45] Amber thinks 2019 is the year people are going to start embracing VR especially with the new standalone headsets that are coming out.
- [14:23] Oculus Quest is going to be a game changer for consumers. VR is going to be much more accessible and people will have experiences in VR with applications and films.
- [16:35] The biggest roadblock to mainstream VR so far is the price point.
- [18:19] Doghead is doing a project with a Harvard Egyptology class where they are guiding a VR tomb.
- [19:23] They've also been involved in a lot of language learning. VR can be an immersive experience for language learning.
- [21:59] VR was used to connect a classroom with a remote island in Tanzania. The use of this technology is limitless like the human imagination.
- [23:56] Virtual reality can connect the world in ways that it has never been done before. We will be able to interact without boundaries.
- [25:50] A lot of people are looking for an escape and virtual reality can offer that.
- [28:26] VR can be another way to communicate and escape. Once people try it, the ideas begin to flow. Amber feels this is a once in a lifetime technology game changer.
- [32:00] As the technology gets easier to use, we will see more people using it.
- [33:02] There are applications in social VR where you can have meetups and networking.
- [34:03] Enhancing networking with VR can be impressive for people building businesses.
- [34:27] There are also amazing meditation and relaxation apps. Businesses can have rooms with headsets for meditation.
- [39:36] Experiences that will wow people will be tailored to their wants and needs. We can have experiences that we normally wouldn't be able to have. The common entry point that people will be able to understand is probably video games.
- [42:35] Most headset manufacturers have their own version of app stores. An Oculus user can talk to a Vive user. You can also interact with mobile.
- [45:08] VR is going to change movie and theater to experiences. Sundance has taken content creators under their wings.
Links and Resources:
- Doghead Simulations
- @dogheadsims on Twitter
- @rumiiVR on Twitter
- Doghead Simulations Facebook Page
- The New School Parsons
- Oculus Quest
- AltspaceVR
- Beat Saber
- Oculus Gear VR
- Vive
- Sleep No More
- The Best VR and AR of the Sundance Film Festival
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