Libsyn Directory

Demystifying SEO with Rob Frost-Dean

Release Date: 10/08/2019

The Growth Lab by LOCALiQ

Andre and Tracy are in Dallas today talking with Rob Frost-Dean. Rob is part of the LOCALiQ team and is the director of SEO services. Rob works directly with clients and manages the team that helps them with their SEO campaigns. We get so many questions and find that there is so much confusion about SEO that we’re really happy to have Rob here today to help shine a light on the world of SEO. Before joining ReachLocal in 2015, Rob was the director of Professional Services at SearchDex, an SEO agency that is headquartered in Dallas. Rob has over 20 years of business experience in diverse work...

Truth, Lies, & Statistics with Paul Wiley

The Growth Lab by LOCALiQ

Paul Wiley is the co-founder of Opargo which is a company that uses the data optimization and predictive analytics used in the airline industry to help make healthcare more efficient for physicians and patients. Paul has a background in the airline industry, and he worked at Sabre Holdings. They sent him back to business school and through what he calls a meaningful collision, he discovered a need and an opportunity which led to Opargo. We talk about how data can be used to make significant and surprising changes. Paul also shares how data can’t be used unless it is tracked. He also gives...

Get Out of Conflict Debt with Liane Davey

The Growth Lab by LOCALiQ

Nobody likes conflict, especially workplace conflict. That's why we are excited about today's guest Dr. Liane Davey. She is an author, motivational speaker, and organizational psychology expert. Her advice has helped some of the largest corporations in the world, but also applies to small teams. She is the author of and . In this conversation, we learn why conflict can actually be good and desirable as long as it is handled in a healthy way. Dr. Davey also shares two magic phrases that diffuse tears and anger. We also learn a three step validation process that can turn potential...

From Corporate Communications to the Bakehouse with Amie Smith

The Growth Lab by LOCALiQ

Amie Smith is a true entrepreneur who after having her own consulting business and spending a career in corporate communications decided to spend some time learning about one of her interests. That interest turned into a passion, and she completely changed her career trajectory and opened a bakery. Amie had a love of baking and felt there was a shortage of authentic pastries like she enjoyed when she was growing up. She opened AMIE Bakery in Osterville, Massachusetts. It’s a beautiful speciality bakery that makes guests feel like family. Amie is a driven business person and understands...

Choose Your Market, Change Your Life with Ryan Levesque

The Growth Lab by LOCALiQ

Ryan Levesque is here with us today. Just in case you don’t know Ryan, he is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Ryan started from humble beginnings but went on to attend an Ivy League college, have a successful corporate career in China, and give it all up to start over to build his own...

The Power of Perseverance with Kevin Tuohy Part 2

The Growth Lab by LOCALiQ

Kevin Tuohy joins Andre and Tracy for part two of their interview. Kevin is the founder of where he and his team offer an unparalleled shoeshine experience for special event attractions and in-store experiences. They have locations in New York, San Francisco, and Osaka, Japan. He was also featured in the documentary . Kevin is an entrepreneur, artist, entertainer, and sobriety advocate. On last week's episode, he shared his childhood and upbringing with us in his own colorful way. He also talked about his 30 years of sobriety that began when he had a white light experience at a...

The Power of Perseverance with Kevin Tuohy Part I

The Growth Lab by LOCALiQ

Kevin Tuohy is a founding partner and shoe shiner at the Shoeshine Guild. This is a company that he founded in 1996 by shining shoes at conventions and special events. He took on a partner and recruited friends to work with him. This company offers a retro experience along with a great shoe shine. The shiners are in huge demand and are also expert swing dancers in this retro industry. Kevin has a common bond with his founding crew, because they were all recovering alcoholics. In this entertaining and moving episode, Kevin talks about his upbringing in New York in the 1970s, and belonging...

Build Your Brand or Die with Jay Ferracane

The Growth Lab by LOCALiQ

Designer Jay Ferracane is here today. Jay is the perfect guest for this show. He is as passionate about design as he is about business. Jay is the creative director and founder at Angry Bovine. Jay is a traditionally trained graphic designer with a diverse client and employment background. He is passionate about delivering creative works that build brands and clearly communicate client objectives. In this episode, we spend a lot of time talking about the importance of having a brand no matter what size your business is. Jay feels that a brand is a promise and the logos and design are...

Aging Boldly with Jeannie Ralston

The Growth Lab by LOCALiQ

Journalist, author, and business owner Jeannie Ralston is here today. Jeannie is the founder of NextTribe a magazine for women who are 45 + that offers information, inspiration and a healthy dose of irreverence. Jeannie began her career as a journalist in New York and wrote for several well known publications. She then got married, moved to Texas, and started a lavender farm. Eventually, Jeannie and her husband took their two sons and moved to Mexico before traveling the world and homeschooling her sons. Jeannie wrote about these experiences and realized that her cumulative life...

A Different Kind Of Cleanse with Jenny Thompson

The Growth Lab by LOCALiQ

We have a really interesting guest on our show today. Jenny Thompson is the CEO and Founder of SafetyPIN Technologies, as well as the author of . In today’s episode, Jenny shares her business background. She talks about being promoted to manager and the mistakes she made as a young new manager. She realized she needed to improve her leadership skills and in the process became a better leader and a better business person. We have a no-holds barred conversation about what it takes to run a business and manage people. Jenny shares when cuts need to be made with products and people. She even...

More Episodes

Before joining ReachLocal in 2015, Rob was the director of Professional Services at SearchDex, an SEO agency that is headquartered in Dallas. Rob has over 20 years of business experience in diverse work sectors including journalism. Rob helps demystify SEO and explain what it encompasses. He also shares some of his SEO success stories helping local and small businesses. We also learn a few quick tips that you can implement in your SEO strategy.

Show Notes:

[08:14] Rob began working in journalism. He was very interested in design and interaction with people. This led to web development and IT support.
[09:17] He's worked in a number of fields and lived in a number of cities.
[09:39] Rob was working for an SEO agency in Dallas and ReachLocal asked him if he was interested in working with them.
[11:47] SEO should be looked at as part of a comprehensive strategy.
[12:29] We really have to understand what the people are looking for and make sure everything from the website to the business listings to the content are published in a way that reaches the people.
[13:18] SEO isn't the same for everybody. The campaign starts with the website. It's important to know your audience and understand your competition. Make your website as attractive and user-friendly to your audience as possible.
[14:17] Then focus on the other online aspects such as your directory and listings and things like that. All of this is important especially the customer generated content or the reviews.
[15:24] You want to have a consistent presence where everyone knows who you are and where to find you.
[15:47] Then you Branch out to social media and paid ads.
[18:24] Google is a moving target with all of the algorithm changes.
[21:14] SEO takes time. New clients have some type of SEO right off the bat. There will also be seasonal fluctuations and things need to be tested. SEO is a long-term play.
[23:22] Organic search continues to grow.
[24:01] Download speed matters on a website. Mobile speed is important. Content needs to be informative. Use Google Analytics to see if your content is performing.
[26:43] Rob shares a success story of creating a web presence for a pond supply company. They focused on making this company the pond authority. People interacted through social channels. They used this interaction to generate content and FAQs that would generate more traffic.
[31:34] Make your content important and useful. If you are an emergency plumber be available for emergencies.
[32:34] The education phase of search includes reading blogs and reviews. Off site content like reviews is important.
[33:39] Be an expert in the space. Be an authority. Be trustworthy. This is important for all businesses regardless of size.
[34:44] They also worked on a local presence for a financial institution. They wanted to make sure all of the information was correct across all directories.
[36:37] When people come to a page expecting one thing and they get something else, you will have a high bounce rate.
[38:12] Audit your site and travel through it as if you were a customer. Fix any dead ends or content issues. Check your directory listings and see how you show up online. Google your business name and then your business address.
[39:39] Look at your reviews and respond to them.

Links and Resources:

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