The Growth Lab by LOCALiQ
Andre and Tracy are in Dallas today talking with Rob Frost-Dean. Rob is part of the LOCALiQ team and is the director of SEO services. Rob works directly with clients and manages the team that helps them with their SEO campaigns. We get so many questions and find that there is so much confusion about SEO that we’re really happy to have Rob here today to help shine a light on the world of SEO. Before joining ReachLocal in 2015, Rob was the director of Professional Services at SearchDex, an SEO agency that is headquartered in Dallas. Rob has over 20 years of business experience in diverse work...
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Paul Wiley is the co-founder of Opargo which is a company that uses the data optimization and predictive analytics used in the airline industry to help make healthcare more efficient for physicians and patients. Paul has a background in the airline industry, and he worked at Sabre Holdings. They sent him back to business school and through what he calls a meaningful collision, he discovered a need and an opportunity which led to Opargo. We talk about how data can be used to make significant and surprising changes. Paul also shares how data can’t be used unless it is tracked. He also gives...
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Nobody likes conflict, especially workplace conflict. That's why we are excited about today's guest Dr. Liane Davey. She is an author, motivational speaker, and organizational psychology expert. Her advice has helped some of the largest corporations in the world, but also applies to small teams. She is the author of and . In this conversation, we learn why conflict can actually be good and desirable as long as it is handled in a healthy way. Dr. Davey also shares two magic phrases that diffuse tears and anger. We also learn a three step validation process that can turn potential...
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Amie Smith is a true entrepreneur who after having her own consulting business and spending a career in corporate communications decided to spend some time learning about one of her interests. That interest turned into a passion, and she completely changed her career trajectory and opened a bakery. Amie had a love of baking and felt there was a shortage of authentic pastries like she enjoyed when she was growing up. She opened AMIE Bakery in Osterville, Massachusetts. It’s a beautiful speciality bakery that makes guests feel like family. Amie is a driven business person and understands...
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Ryan Levesque is here with us today. Just in case you don’t know Ryan, he is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Ryan started from humble beginnings but went on to attend an Ivy League college, have a successful corporate career in China, and give it all up to start over to build his own...
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Kevin Tuohy joins Andre and Tracy for part two of their interview. Kevin is the founder of where he and his team offer an unparalleled shoeshine experience for special event attractions and in-store experiences. They have locations in New York, San Francisco, and Osaka, Japan. He was also featured in the documentary . Kevin is an entrepreneur, artist, entertainer, and sobriety advocate. On last week's episode, he shared his childhood and upbringing with us in his own colorful way. He also talked about his 30 years of sobriety that began when he had a white light experience at a...
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Kevin Tuohy is a founding partner and shoe shiner at the Shoeshine Guild. This is a company that he founded in 1996 by shining shoes at conventions and special events. He took on a partner and recruited friends to work with him. This company offers a retro experience along with a great shoe shine. The shiners are in huge demand and are also expert swing dancers in this retro industry. Kevin has a common bond with his founding crew, because they were all recovering alcoholics. In this entertaining and moving episode, Kevin talks about his upbringing in New York in the 1970s, and belonging...
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Designer Jay Ferracane is here today. Jay is the perfect guest for this show. He is as passionate about design as he is about business. Jay is the creative director and founder at Angry Bovine. Jay is a traditionally trained graphic designer with a diverse client and employment background. He is passionate about delivering creative works that build brands and clearly communicate client objectives. In this episode, we spend a lot of time talking about the importance of having a brand no matter what size your business is. Jay feels that a brand is a promise and the logos and design are...
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Journalist, author, and business owner Jeannie Ralston is here today. Jeannie is the founder of NextTribe a magazine for women who are 45 + that offers information, inspiration and a healthy dose of irreverence. Jeannie began her career as a journalist in New York and wrote for several well known publications. She then got married, moved to Texas, and started a lavender farm. Eventually, Jeannie and her husband took their two sons and moved to Mexico before traveling the world and homeschooling her sons. Jeannie wrote about these experiences and realized that her cumulative life...
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We have a really interesting guest on our show today. Jenny Thompson is the CEO and Founder of SafetyPIN Technologies, as well as the author of . In today’s episode, Jenny shares her business background. She talks about being promoted to manager and the mistakes she made as a young new manager. She realized she needed to improve her leadership skills and in the process became a better leader and a better business person. We have a no-holds barred conversation about what it takes to run a business and manage people. Jenny shares when cuts need to be made with products and people. She even...
info_outlineMusician turned business owner Tara Buzash is here with us today. This is the perfect episode for small business owners, because Tara shares really specific ways that she has had to overcome obstacles in her business and her life. She also has some really fun stories about working in the wedding industry about proposals and marriage.
Tara is a pianist, composer, educator, and business woman. In 2008, Tara and a partner founded Sweet Harmony as a music duo to play at weddings, proposals, and events. It’s now a network of over 200 musicians serving all over the country. Tara has performed at The Kennedy Center, NJ Women in Jazz Festival, and many other prestigious stages. She has a Master’s degree in Jazz Piano Performance from Rutgers and too many credentials to name. We are thrilled to have her join us today.
Show Notes:
- [06:48] Tara has always loved music and is a jazz pianist. Tara and a violinist friend of hers created Sweet Harmony where they play music at weddings.
- [08:05] Tara has been playing piano since she was a child.
- [09:36] After 10 years of classical lessons, Tara began learning jazz piano. Jazz opened a new world of improvisational playing for her.
- [11:30] Tara started learning Chinese in High School and lived in China after college. She was totally immersed in the language. She taught jazz piano. It was a very rich experience.
- [14:00] When Tara returned to the states, she started building her career as a music teacher.
- [17:44] The business Sweet Harmony has been growing thanks to Tara's business plan of removing the obstacles and letting growth happen organically.
- [18:30] Tara shares examples of where fear can take over, and she would end up being the obstacle. She realized that she needed to research and expand to meet customer requests.
- [20:37] Prayer has helped Tara with running her business.
- [21:08] Her business is 10 years old. It didn't take long to add more musicians to the network. They now have a network of several hundred.
- [23:31] Sweet Harmony will be there for you up to the day of the wedding.
- [25:00] Tara shares top skills she has honed as a business owner like not letting emotions run the day and considering everything before making decisions.
- [26:56] Because of Sweet Harmony's fast growth, Tara has to remain nimble and be willing to readjust when needed.
- [27:23] Sweet Harmony has experienced exponential growth including 100% growth in the beginning years.
- [29:05] Social media is becoming more important.
- [30:56] When it comes to running a business, you have to find time and make sacrifices, but the rewards are great.
- [32:55] It helps to think like a big brand and remove friction.
- [34:22] Some people are very particular about their music choices. Sweet Harmony does charge when they have to learn new music.
- [36:09] Having favorite songs played live is very special.
- [37:01] They offer small ensembles and play a variety of music.
- [38:26] They have an app coming out in a year. They want to offer quick, easy, and quality.
- [40:29] Technology has created an open playing field for businesses of all sizes.
- [44:59] Tara went to play for a marriage proposal and she was so into her solo that she missed her cue when a plane flew over to pop the question.
Links and Resources:
- Sweet Harmony
- Tara Buzash
- @TaraBuzash on Twitter
- Tara Buzash on Facebook
- Think Like an App with Neal Polachek
- Oscar Peterson
- Chick Corea
- Jason Moran
- Jessica Williams
- Hank Jones
- John Coltrane and Johnny Hartman
- New York Standard
- Lionel Hampton
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