Libsyn Directory

Crush Your Content with Julian Placino

Release Date: 03/19/2019

The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

Nobody likes conflict, especially workplace conflict. That's why we are excited about today's guest Dr. Liane Davey. She is an author, motivational speaker, and organizational psychology expert. Her advice has helped some of the largest corporations in the world, but also applies to small teams. She is the author of and . In this conversation, we learn why conflict can actually be good and desirable as long as it is handled in a healthy way. Dr. Davey also shares two magic phrases that diffuse tears and anger. We also learn a three step validation process that can turn potential...

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The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

Ryan Levesque is here with us today. Just in case you don’t know Ryan, he is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Ryan started from humble beginnings but went on to attend an Ivy League college, have a successful corporate career in China, and give it all up to start over to build his own...

The Power of Perseverance with Kevin Tuohy Part 2

The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

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The Growth Lab by LOCALiQ

We have a really interesting guest on our show today. Jenny Thompson is the CEO and Founder of SafetyPIN Technologies, as well as the author of . In today’s episode, Jenny shares her business background. She talks about being promoted to manager and the mistakes she made as a young new manager. She realized she needed to improve her leadership skills and in the process became a better leader and a better business person. We have a no-holds barred conversation about what it takes to run a business and manage people. Jenny shares when cuts need to be made with products and people. She even...

More Episodes

Julian Placino is recruiter, podcaster, and training entrepreneur who has a background in recruiting and staffing in the agency world. When he became a recruiter at Bottle Rocket Studios, he discovered his passion. Content creation has opened doors for Julian that he never could have imagined. He began making training videos and started the Pathways to Success podcast.

His passion, enthusiasm, and persistence led to getting sponsors, joining the Kim Dawson talent agency, becoming a paid keynote speaker, and starting his own training and development company. Julian’s passion shines on this episode as we talk about being authentic, helping people, just getting started, knowing yourself, and being persistent. We also walk through an example of how a business like a law firm can get started using content creation to grow their brand.

Show Notes

[03:00] Julian has a background in recruiting and staffing. He started his career in the agency world.
[03:16] He is now on the corporate side as the senior recruiting lead for Bottle Rocket Studios.
[03:44] In 2016, Julian changed his approach. Being a content creator has changed his life.
[05:35] Podcasting has forced Julian to change his approach to interviews. He asks what his guests three passion points are and then just has a conversation.
[06:50] As a result of his podcast, Focusrite became Julian's sponsor. He is also sponsored by Compete Every Day.
[07:31] Other great things that have happened to Julian since he began podcasting is that he was signed on to the Kim Dawson Talent Network and he became a paid keynote speaker.
[08:06] He also started a training and development company and procured enough revenue to quit his full-time job.
[09:09] More companies are allowing and encouraging their people to work on passion projects.
[10:58] Julian oversees talent acquisition for Bottle Rocket. He has high-profile clients. He started making helpful videos to help the staffing community. He creates staffing and recruiting content and posts it on LinkedIn.
[12:38] Get to know yourself and know your natural form of content creation.
[13:21] Content becomes a way for people to know you and for you to start creating a brand over time.
[14:21] Accept your first content may not be that good and just keep creating over and over again.
[16:39] Halo effect is when a customer engages with one aspect of your brand favorably. The favorability translates into other aspects of your brand.
[19:18] Julian gets the most engagement on LinkedIn. He is also active on the other platforms.
[21:47] Creating content is a form of giving. When you do it in an authentic way, it is also marketing.
[24:26] The only thing Julian would do different is get a website first. He also wishes that he spent more time getting to know himself. Find out what you like and don't like.
[28:00] Start from a passionate place and understand the strengths that you have. Just start and keep going.
[28:30] A law firm scenario with Julian. Start to draw the audience that they are trying to attract. Create content to appeal to these people.
[30:05] Use FAQs for a content calendar.
[31:25] Be consistent. Declare your schedule to your audience. Try once a week but make it sustainable.
[35:29] Try and test content creation and see what is right.
[37:23] Look for what you're trying to accomplish and who has accomplished it. Clarity comes from action.

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