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Work from Happy with Marcy Massura

The Growth Lab by LOCALiQ

Release Date: 04/09/2019

Demystifying SEO with Rob Frost-Dean show art Demystifying SEO with Rob Frost-Dean

The Growth Lab by LOCALiQ

Andre and Tracy are in Dallas today talking with Rob Frost-Dean. Rob is part of the LOCALiQ team and is the director of SEO services. Rob works directly with clients and manages the team that helps them with their SEO campaigns. We get so many questions and find that there is so much confusion about SEO that we’re really happy to have Rob here today to help shine a light on the world of SEO. Before joining ReachLocal in 2015, Rob was the director of Professional Services at SearchDex, an SEO agency that is headquartered in Dallas. Rob has over 20 years of business experience in diverse work...

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The Growth Lab by LOCALiQ

Paul Wiley is the co-founder of Opargo which is a company that uses the data optimization and predictive analytics used in the airline industry to help make healthcare more efficient for physicians and patients. Paul has a background in the airline industry, and he worked at Sabre Holdings. They sent him back to business school and through what he calls a meaningful collision, he discovered a need and an opportunity which led to Opargo. We talk about how data can be used to make significant and surprising changes. Paul also shares how data can’t be used unless it is tracked. He also gives...

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Get Out of Conflict Debt with Liane Davey show art Get Out of Conflict Debt with Liane Davey

The Growth Lab by LOCALiQ

Nobody likes conflict, especially workplace conflict. That's why we are excited about today's guest Dr. Liane Davey. She is an author, motivational speaker, and organizational psychology expert. Her advice has helped some of the largest corporations in the world, but also applies to small teams. She is the author of and .  In this conversation, we learn why conflict can actually be good and desirable as long as it is handled in a healthy way. Dr. Davey also shares two magic phrases that diffuse tears and anger. We also learn a three step validation process that can turn potential...

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The Growth Lab by LOCALiQ

Amie Smith is a true entrepreneur who after having her own consulting business and spending a career in corporate communications decided to spend some time learning about one of her interests. That interest turned into a passion, and she completely changed her career trajectory and opened a bakery. Amie had a love of baking and felt there was a shortage of authentic pastries like she enjoyed when she was growing up.  She opened AMIE Bakery in Osterville, Massachusetts. It’s a beautiful speciality bakery that makes guests feel like family. Amie is a driven business person and understands...

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Choose Your Market, Change Your Life with Ryan Levesque show art Choose Your Market, Change Your Life with Ryan Levesque

The Growth Lab by LOCALiQ

Ryan Levesque is here with us today. Just in case you don’t know Ryan, he is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.  Ryan started from humble beginnings but went on to attend an Ivy League college, have a successful corporate career in China, and give it all up to start over to build his own...

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The Power of Perseverance with Kevin Tuohy Part 2 show art The Power of Perseverance with Kevin Tuohy Part 2

The Growth Lab by LOCALiQ

Kevin Tuohy joins Andre and Tracy for part two of their interview. Kevin is the founder of where he and his team offer an unparalleled shoeshine experience for special event attractions and in-store experiences. They have locations in New York, San Francisco, and Osaka, Japan. He was also featured in the documentary .  Kevin is an entrepreneur, artist, entertainer, and sobriety advocate. On last week's episode, he shared his childhood and upbringing with us in his own colorful way. He also talked about his 30 years of sobriety that began when he had a white light experience at a...

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The Power of Perseverance with Kevin Tuohy Part I show art The Power of Perseverance with Kevin Tuohy Part I

The Growth Lab by LOCALiQ

Kevin Tuohy is a founding partner and shoe shiner at the Shoeshine Guild. This is a company that he founded in 1996 by shining shoes at conventions and special events. He took on a partner and recruited friends to work with him. This company offers a retro experience along with a great shoe shine. The shiners are in huge demand and are also expert swing dancers in this retro industry. Kevin has a common bond with his founding crew, because they were all recovering alcoholics.  In this entertaining and moving episode, Kevin talks about his upbringing in New York in the 1970s, and belonging...

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Build Your Brand or Die with Jay Ferracane show art Build Your Brand or Die with Jay Ferracane

The Growth Lab by LOCALiQ

Designer Jay Ferracane is here today. Jay is the perfect guest for this show. He is as passionate about design as he is about business. Jay is the creative director and founder at Angry Bovine. Jay is a traditionally trained graphic designer with a diverse client and employment background. He is passionate about delivering creative works that build brands and clearly communicate client objectives.  In this episode, we spend a lot of time talking about the importance of having a brand no matter what size your business is. Jay feels that a brand is a promise and the logos and design are...

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The Growth Lab by LOCALiQ

Journalist, author, and business owner Jeannie Ralston is here today. Jeannie is the founder of NextTribe a magazine for women who are 45 + that offers information, inspiration and a healthy dose of irreverence. Jeannie began her career as a journalist in New York and wrote for several well known publications. She then got married, moved to Texas, and started a lavender farm.  Eventually, Jeannie and her husband took their two sons and moved to Mexico before traveling the world and homeschooling her sons. Jeannie wrote about these experiences and realized that her cumulative life...

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A Different Kind Of Cleanse with Jenny Thompson show art A Different Kind Of Cleanse with Jenny Thompson

The Growth Lab by LOCALiQ

We have a really interesting guest on our show today. Jenny Thompson is the CEO and Founder of SafetyPIN Technologies, as well as the author of . In today’s episode, Jenny shares her business background. She talks about being promoted to manager and the mistakes she made as a young new manager. She realized she needed to improve her leadership skills and in the process became a better leader and a better business person. We have a no-holds barred conversation about what it takes to run a business and manage people. Jenny shares when cuts need to be made with products and people. She even...

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Working from home is more prevalent now than ever. Yet, the benefits go far beyond quitting the commute and dressing down. Our guest today, is all about working from happy. Marcy Massura spent a huge part of her storied career working for global ad agencies. In 2017, she decided to pivot and work from happy. She is now a speaker, author, consultant, and CEO running her own team of people who are working from happy.

Marcy now runs MM + Co. which is her own agency that does digital marketing, PR, consulting, and workshops. She has built a team around the world that assists with her projects. The inspiring thing about Marcy is that she has become the type of leader that she wanted to have and empowers her team while respecting their boundaries and lifestyles. Her entire company is working from home in the happiest way possible.

Show Notes

  • [03:05] Sometimes decisions are made for us. Marcy was already working partially at home when she left the big agency. She already had the skills to work from home, she just wanted to put together her own agency. And employ a dispersed team who also worked from happy.
  • [04:17] Marcy has about 20 or 30 different people who she taps in for projects.
  • [05:25] Office space is at a premium, so it makes sense for the c-suite to look for people who work at home.
  • [06:17] It's also easier to have project-based work.
  • [07:09] There are tons of benefits to having a flexible workforce.
  • [08:36] As a leader, having a person show up gives them a false sense of security. It's not a measurement of whether someone is doing their job.
  • [09:04] When you shift the thinking to the quality of the work and the completion of the project, it becomes very easy to make the case that I don't need to see you I need to see the work.
  • [10:55] It takes management maturity and a different skill set to work with work at home teams.
  • [12:02] You can use video tools to have team meetings and client meetings even with the work at home team.
  • [12:42] You would save $11,000 per year per person by having them work at home part of the time.
  • [13:42] You can have all your files in the cloud.
  • [14:55] Work from happy requires a trickle down leadership culture. You have to let go of old thinking. Take an approach that you are grateful for these people working with you. Respect their boundaries.
  • [18:54] Find a win win for the employee and for the business.
  • [19:59] When Marcy broke out on her own, she got to be the leader that she wanted to have.
  • [21:50] Really look at being a leader from business objectives and a human to human shared experience. Also, don't take credit for everything.
  • [23:52] 91% of millennials say flexible time is important in their work decision.
  • [24:49] If your workforce is happy your clients will be happy.
  • [27:18] Getting rid of the commute is another benefit.
  • [28:17] Marcy thinks tides are turning and this will be part of the future of work.
  • [30:05] Work and home life are about being a whole person, not necessarily balancing the two.
  • [31:26] It's up to me to get and make what I want and define my happy. Marcy is excited to see people with this mindset to rise up in the ranks.
  • [33:51] Walk before you run and see if there is something you can do at home one day a week or month. Employers need to decide how to measure productivity and start slowly. Have a work from home contract.
  • [35:51] You have to set the right tone from the beginning. Ask how often you need to see this person.

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