Unwrap Engagement: 5 Holiday Social Media Strategies That Work

A Podcast For Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Voted one of the TOP 20 BUSINESS TRANSFORMATION PODCASTS of 2021 by Welp Magazine!

 

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Segment 1: Why Holiday Engagement Matters

Before we dive into the strategies, let’s talk about why engagement is such a big deal during the holidays. Engagement isn’t just about likes and comments; it’s about building relationships with your audience. And during Q4, those relationships can directly lead to sales. Whether you’re launching a holiday campaign or pushing your last-minute offers, higher engagement equals higher visibility—and higher visibility equals more potential customers.

 

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Segment 2: 5 Holiday Engagement Strategies

So now that we are on the same pages as to why engagement is so important, let’s get into the good stuff! Here are five strategies you can implement today to boost your engagement:

  1. Run a Festive Giveaway
Everybody loves free stuff—especially during the holidays! Host a giveaway with a prize that’s relevant to your audience. For example, if you’re a bakery, offer a holiday dessert bundle. If you’re a service-based business, consider a free consultation or a discounted package.

To enter, ask your followers to do something simple but engaging: like the post, tag a friend, and share it to their stories. This will boost your visibility and encourage new people to check out your page.

2. Create Polls and Questions in Stories
Polls and questions are your secret weapon for quick and easy engagement. Ask holiday-themed questions like:

• “What’s your favorite holiday tradition?”

• “Which is better: hot cocoa or eggnog?”

• “What’s on your wish list this year?”

These are fun, low-pressure ways to get your audience talking and keep your brand top of mind.

3. Share Behind-the-Scenes Holiday Prep
People love a peek behind the curtain! Show how you’re prepping for the holidays—whether it’s decorating your storefront, packing orders, or planning a holiday campaign. Use video or carousel posts to tell the story. This builds trust and gives your audience something relatable to engage with.

4. Launch a Holiday Challenge or Countdown
Engage your audience with a holiday challenge, like “12 Days of Tips” or “Countdown to Christmas” content. For example, if you’re a fitness coach, share daily exercises to stay active during the holidays. If you’re a business coach, provide productivity hacks leading up to the New Year. Challenges encourage your audience to come back for more, keeping them engaged throughout the season.

5. Leverage User-Generated Content (UGC)
Ask your audience to share their holiday moments featuring your products or services. Create a branded hashtag and encourage followers to tag you. For instance:

• “Show us how you’re styling our holiday sweater and tag us for a chance to be featured!”

• “Share your favorite holiday memory and tag us for a shoutout!”

Not only does this boost engagement, but it also provides you with content to share—win-win!

 

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Segment 3: Bonus Tip—Don’t Forget the CTA

Here’s a bonus tip: Always include a strong Call to Action (CTA) in every post. Tell your audience what to do next, whether it’s commenting, sharing, or visiting your website. Be direct and clear—it makes a huge difference in engagement!

 

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Actionable Task (Quick Win):

This week, I want you to pick one of these strategies and implement it. Don’t overthink it—just choose the one that feels easiest for your business. Maybe it’s running a poll or posting a behind-the-scenes video. The goal is to take action and see what resonates with your audience.

 

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Chat GPT Prompt:

Need help crafting the perfect engagement post? Use this Chat GPT prompt:
"Write a holiday-themed Instagram post that encourages engagement. Include a fun question, a festive tone, and a clear call to action to comment, share, or tag a friend."