Batching Made Easy. Crush Your 2025 Content Goals

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Hey there, friends! Welcome back to The Lora Shipman Show! I’m your host, Lora, and you’ve landed in the perfect spot if you’re looking to simplify your content creation and seriously level up your social media game. In today’s episode, we’re diving into Batching Made Easy so you can Crush Your 2025 Content Goals. I’m going to give you a no-fail batching system that will keep you organized, consistent, and effective. And trust me, once you start batching your content, you’ll wonder how you ever survived without it.

So grab a notebook and let’s get to work!

Episode 344 starts right now!

 

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HAPPY NEW YEAR! I hope you are as excited as I am to start 2025. This year is going to be different, I can just feel it. I really want us (me included) to get a handle on our content and become incredibly consistent. While consistency may seem mundane, it truly is where the magic happens!

With that being said…let’s be honest for a second: How many of you feel like you’re constantly scrambling to get posts up on social media? Maybe you’re tossing out random ideas, just hoping something sticks? If you’ve ever felt like your content strategy is more of a chaotic guessing game than a plan, today’s episode is for you!

 

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First, let’s dive into what is Batching, and Why Should You Care!

Batching is a content creation strategy where you group similar tasks together and knock them out in focused time blocks. Think of it like meal prepping, but for your content. Instead of cooking one meal at a time, you prepare an entire week’s worth of meals in one session. When you batch your content, you’re creating weeks—or even months—of posts in just a few focused sessions.

Why am I such a proponent of batching? I’ve used this content creation method for YEARS and it helps me manage multiple challenging clients at once. When you get disciplined with batching, you will find that it

1. Saves Time: No more scrambling to create something new every day.

2. Reduces Stress: Especially when it comes to consistency. When you batch, Consistency becomes automatic.

3. Improves Quality: When you’re not rushed, your content shines. I find when I set aside time to batch, I can take my time with the content and make it the best possible for my clients and their audience and I want you to get the same results.

4. Boosts Creativity: You get into a flow state and create with more ease. It’s amazing what focused time can really provide for you.

I promise, batching is the secret sauce to crushing your 2025 content goals without burning out! Ready for the batching how-to method? Let’s get into it!

 

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Step 1: Identify Your Content Pillars

Before you batch anything, you need to know what kind of content you’re going to create. That’s where content pillars come in.

Content pillars are the 3-5 main themes or topics that represent your business and brand. They’re the foundation of everything you post. When you know your pillars, you never run out of ideas. Don’t worry if you have never thought about what your content pillars are. We are going to do a little work right now to help you get your pillars knocked out. So, grab your notebook or even just a piece of printer paper and a pen. 

Divide the page into 3 to 5 sections and fill it in as we go along.

Here’s a quick exercise to identify your content pillars:

1. What do you want to be known for? (Example: Social Media Tips, Business Mindset, Productivity Hacks)

2. What does your audience need help with? (Example: Marketing, Motivation, Time Management)

3. What makes you unique? (Example: Your Story, Your Approach, Your Expertise)

Once you’ve got your pillars, everything you post should fit into one of these categories.

For example, if you’re a fitness coach, your pillars might be:

1. Healthy Recipes

2. Quick Workouts

3. Motivation & Mindset

4. Client Success Stories

These pillars keep your content focused and ensure your audience knows what to expect from you. So put me on pause and work this out for your business and brand.

 

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Step 2: Plan Your Promotional Posts

Next up, let’s talk about promotional posts. Before we get started, you will want to print out some Q1 blank calendars from the internet. These blank calendars will help you visualize your promotions.

So what are promotional posts? These are the posts that directly promote your products, services, or offers. But here’s the key: promotional posts need to be strategic and balanced.

What does that exactly mean. I suggest aiming for the 80/20 rule. That’s 80% value-driven content (tips, advice, stories) and 20% promotional content (offers, sales, launches).

PRO TIP: When you’re batching, plan your promotions first. What are you launching or selling in 2025? Mark those key dates in your calendar. Then, create content that leads up to those promotions.

For example:

• If you’re launching a new course in March, your January and February content should educate, inspire, and prepare your audience for that launch.

Planning your promotions in advance means you’re not scrambling to sell at the last minute. Plus, it ensures your content flows smoothly and strategically!

 

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Step 3: Schedule Your Batching Days

Okay, now that you have your content pillars and promotional plan, it’s time to batch!

Pick 1-2 days each month to batch your content. These are your "content creation days." Block off this time like you would a super important meeting. No distractions, no emails—just you and your content.

Here’s a simple batching schedule so that it doesn’t seem so overwhelming:

1. Brainstorm Day: Come up with ideas for each content pillar.

2. Creation Day: Write captions, design graphics, or film videos.

3. Scheduling Day: Upload and schedule everything in your content calendar.

Trust me, by the end of your batching day, you’ll feel like a productivity superstar.

 

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Weekly Takeaway Challenge

Alright, it’s time to put this into action! If you’re new here, at the end of every episode, I like to include 2 things. 1 is either a challenge or some homework so that you get the most out of the episode you just listened to and 2, a helpful ChatGPT prompt to make the homework a little easier for you…

Here’s This week’s challenge:

1. Identify Your 3-5 Content Pillars. Write them down!

2. Plan Your Promotional Calendar for the Next 3 Months. What are you selling, and when?

3. Schedule Your First Batching Day. Block off 3-4 hours and commit to it!

I can’t wait to see you CRUSH your 2025 content goals!

 

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Helpful ChatGPT Prompt

Need a little help brainstorming content ideas? Here’s a ChatGPT prompt you can use:

“I have 3 content pillars: [list your pillars]. Give me 10 content ideas for each pillar that would engage my audience and align with my brand.” You may need to give ChatGPT some context about your brand so that it gives you accurate information.

You’ll have tons of ideas in seconds!

 

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Alright, friends, that’s a wrap for today’s episode! If you found this helpful, share it with a friend who needs help creating content and staying consistent. And if you’re ready to make 2025 your most organized and productive year yet, start batching, and let’s do this together!

Until next time, keep showing up, keep shining, and keep crushing those goals. Bye for now!