Libsyn Directory

18: Developing Brand Trust Through Content Marketing

Release Date: 09/05/2017

Marketing Trends Ending in 2018

The LunchBreak Marketing Podcast

With 2017 set to expire in just a few weeks there are also a few marketing trends that are set to expire. According to a recent blog post written by over at , there are 8 marketing trends that have ran their course as we know it. That being said, you should be aware of them and get with the times and start making adjustments now. Today the guys discuss whether they agree with this article or not. From drip campaigns to ebooks to marketing automation, there is something to be learned and adjusted to take your marketing into the future...the very near future. We would love your feedback on...

SEO Tips for 2018

The LunchBreak Marketing Podcast

As we draw closer to the end of the year, most marketers are thinking about what areas they would like to see an improvement in the new year. One of those areas is SEO. We have found that most business owners and even some marketers can either be intimidated by SEO or they just don’t have a clue where to start. In today’s podcast the guys dive even further into the SEO world and give you even more tips you should be applying to your website to get better results with your SEO. This topic is a continuation of the tips provided in a podcast from season 1. If you haven’t given that a...

Business Farts

The LunchBreak Marketing Podcast

Everyone does it. Don’t deny it. It’s something that scares us. It can be your worst nightmare. I am talking about farting. It’s not a mystery that everyone farts. No exceptions - it's science... However, it’s what you do with after you fart that matters. Do you claim it and take extreme ownership? Do you deny it at all costs? Or do you pass the blame to someone else? In business, there are moments where a business “farts.” Something happens that is grabbing their audience's attention for all the wrong reasons. What they do in response is crucial. In today’s final episode of...

The Linear Sales Funnel is Dead

The LunchBreak Marketing Podcast

The traditional sales and marketing funnels are changing. There is nothing you can do about it. No longer are the days of linear funnels. Because there are so many mediums available today, the funnel is more like a web. Everything is connected in achieving the main goal of conversions. It was just 3 years ago when I was sitting in a sales and marketing team meeting, where I pointed out that it takes up to 7 touch points before someone makes a decision. Now, in 2017, I recently read that the number is closer to 11 touch points. That’s a lot of movement in just 3 years. So what does a web...

Why Your Website Conversions Suck

The LunchBreak Marketing Podcast

Your website is your best employee...when it converts customers. If you had a sales team member who wasn't closing sales, would you keep them around? You would probably cut them from the team OR you could diagnosis the reason why they aren't converting sales and help them make the adjustments to start succeeding. So if your website isn't converting, are you going to cut the website or are you going to make adjustments? I would imagine you would make adjustments. In today's podcast, the guys take a look at some common reasons your website may not be converting. Even if your website is...

How to Stand Out in a Noisy World

The LunchBreak Marketing Podcast

SEO Tips

The LunchBreak Marketing Podcast

Recently, Google released Hawk into the world, a new algorithm focused mostly on local search. Zack wrote a blog that detailed what all you can expect from that new update. In that blog, he gave the readers tips for what they could be doing to outperform their competitors and begin to rank higher in search engines. This actually sparked a conversation between the guys where they realized that they haven’t really presented a lot of topics surrounding SEO. Until now! Today’s podcast is centered around SEO and even more tips you can start applying today to get a better authority ranking and...

20: Micro Marketing, AI & Automation with Emma

The LunchBreak Marketing Podcast

Last month, Jason and Zack discussed and how most brands are missing some of these little moments to extend their brand. Emma is the company that started this micro marketing journey the guys discussed on the show. In today’s episode, we discuss micromarketing, Seth Godin, marketing automation, and who will play Zack and Jason in a movie idea they have on micro marketing, with Colby Cavanaugh, SVP Marketing at Emma. Colby shares a lot about how the Emma brand is passionate about micromarketing. He also shares his take on what AI has for the future of email marketing and marketing...

19: Busting Email Myths

The LunchBreak Marketing Podcast

Today's show is all about busting the myths surrounding email. Is email dead? Is it stuck in 1999? Is CAN-SPAMM really that strict? Listen & find out. Our guest is none other than the Queen of Email Testing herself, Justine Jordan from Litmus.

18: Developing Brand Trust Through Content Marketing

The LunchBreak Marketing Podcast

There are literally hundreds of thousands of website hosting platforms in the world today... all of them claiming to be the best in the industry. With the rise in WordPress over the last decade as a viable means for a content management system for building your next website, we have seen more companies specialize in WordPress only hosting. However, none can be matched by . As proud clients of WP Engine, we were honored to have our special guest on today’s podcast, Eric Jones, VP of Global Communications at WP Engine. They have revolutionized how WordPress clients host their website and are...

More Episodes

As proud clients of WP Engine, we were honored to have our special guest on today’s podcast, Eric Jones, VP of Global Communications at WP Engine. They have revolutionized how WordPress clients host their website and are growing in dramatic fashion. At Market House, we have experienced some of the best customer service we have ever experienced in the tech/digital industry. Not only that, but we have seen the downtime of our client's sites diminish.

In today’s podcast, Eric talks with the guys about the importance of branding and what role content plays for branding your company. Over the last several years, companies have made the switch to providing useful, valuable content for their clients that are not powered by pushing the companies products or services. People can sniff out when they are being pitched. The purpose of this new way of providing content is to show your authority in the space. Giving people a reason to listen to what you have to say.

With this type of content generation, you have to be very careful about being promotional about your own products, but providing real value to consumers on the topics at hand. You have to be really focused on who your audience is, what’s the goal, and stay true that real focus.

Some would say, “Why would I provide valuable information to my customers without pushing my product? How does that make me money?” Eric gave us 2 of the biggest advantages for companies to take this content generation into consideration.

Credibility in your industry. By providing valuable content regarding the industry to your client, you are providing them a sense of credibility in the space. You are positioning yourself even further as an authority in the space.
Trust with your client. If they see that you know what you are talking about, they will immediately trust what your brand has to say. This, over time, leads to more sales and establishes you as the true authority in the industry.

We hope this podcast gives you ammo to go back to your team and convince them to get behind providing useful, valuable content that educates the client. This brands your company out of trust and not out of a sales pitch.

Enjoy!

More about Eric and WPengine:

Eric Jones service as the Vice President of Global Brand and Communications at WP Engine, Inc. He was the Marketing Partner at North Bridge Growth Equity and North Bridge Venture Partners. Previously, he was Group Head of the New York Technology Practice at Edelman.

WP Engine provides best-in-class customer service on top of innovation-driven technology. This is why over 70,000 customers in 120 countries have chosen them for their mission critical WordPress hosting needs.

As part of their commitment to power WordPress digital experiences around the globe, WP Engine offers their customers the option of choosing a data center located in US, EMEA, and Asia-Pacific. Their global data centers enable enterprise-grade site performance and support data security and compliance requirements.

The location of your server affects site speed - the closer your visitor is to the data center, the faster your site will load for them. With data centers across four continents and a global CDN network, they deliver lightning fast experiences that help improve SEO and conversion rates for customers across 136 countries around the globe.