Trends & Data Analysis
Main Street Marketing Podcast
Do you understand trends and data when it comes to marketing? Once you have data, how do you analyze it? How should you react to it? What if you could look at all your data across various platforms in one place? Actually, you can! Join Skip and Emma for a crash course on data analysis and what it means for your business.
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Understanding Direct Mail Advertising
Main Street Marketing Podcast
Join us on Main Street Marketing as we dive into understanding direct mail advertising with our guest, Wade Knopf. We discuss different types of direct mail programs are in food coupons and packet mailings for small businesses. We touch on the dues and the don'ts and why it's still a valuable marketing tool in today's business world.
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Bringing Back Our Favorite Ads Campaigns
Main Street Marketing Podcast
Join us on Main Street Marketing as we dive into the world of iconic commercials from the 1970s to today with our guest, Lisa Raebel. We discuss what made these ads unforgettable, why they resonated, and their lasting impact on brand identity. From comedic to emotional and everything in between, this episode is a nostalgic look at advertising done right.
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Beyond the Mic: Podcasts in Modern Marketing
Main Street Marketing Podcast
JD Sutter, owner, station manager, and program director of the internet radio station, PorchlightFM, joins Skip and Nate at the Main Street Marketing Podcast all the way from Glendale, Arizona to discuss podcasting. 🎤 How do you keep podcast informative and entertaining, but not make it seem like a constant advertisement for your business? 🎤 How do you take listeners on a journey while being mindful of their time . . . ? Find out what JD considers to be the biggest misconception about podcasting . . . COMMENT: Tell us in the comments what your favorite podcast is and why! 🤔 Want...
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Promotional Power: Behind the Swag
Main Street Marketing Podcast
Holly Stapleton, owner of Integrity Services, joins Skip and Emma at the Main Street Marketing Podcast to discuss branded apparel, promotional products, and business gifts. 🧢 Why is it important to sample promotional products before ordering them in bulk? 🧢 What is the downside to ordering trendy items for your brand? Learn how one of Holly's high profile clients were able to use well-thought out branded apparel to create scarcity . . . 🤔 Want to get more marketing tips from Paragon? Check out our blog: https://tinyurl.com/5n86ee65 PLUS: Learn more about the marketing services...
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Navigating Product Marketing
Main Street Marketing Podcast
Jodi Schwefel, owner of Pure Love Essences, joins Skip and Emma at the Main Street Marketing Podcast to discuss product marketing . . .
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How Photography Can Tell Your Business's Story
Main Street Marketing Podcast
Julie Collins, a local photographer who has owned her own photography business and worked in the industry for 15 years, joins Skip and Emma for our first episode of the new season of the Main Street Marketing Podcast!
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Paragon 2024 Highlights: Round Table Discussion
Main Street Marketing Podcast
The Paragon staff join Skip for a roundtable discussion to chat about lessons they've learned over the year, changes in the industry, and marketing predictions for 2025.
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AI in Business
Main Street Marketing Podcast
Matt Phelps, Senior Product Security Engineer at Crowdstrike, returns to the Main Street Marketing Podcast to discuss AI in Business with Paragon Marketing Group's Video Specialist, Nate Kuphall.
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Developing a Marketing Strategy for 2025
Main Street Marketing Podcast
Lisa Raebel, Founder and Chief Storyteller at Rebel Girl Marketing, stops by the Main Street Marketing Podcast to discuss developing a marketing strategy for 2025 . . .
info_outlineIt’s September 1st. And usually for the whole month of September, you never truly know what kind of weather you’re going to get in Wisconsin. It can be in the 90s one day and in the 60s the next.
Students are going back to school. Fall’s official first day is on September 23rd. And overall, September is a month of transition and change.
And just like that, we’re only a month away from the final quarter of the year, and it’s time to look ahead to next year.
Now while it may seem early to already be evaluating next year’s marketing plan, consider yourself ahead of the crowd. September is a great month to figure out what went well (and what didn’t) during the year, and how you can start preparing for the new year.
So today, I’m going to go through all the big questions you should be asking yourself as you prepare for next year’s marketing.