Chaos, Curiosity & Chipmaking: Larry Robbins’ Wild Ride Through Manufacturing, 498
Making Chips Podcast for Manufacturing Leaders
Release Date: 12/08/2025
Making Chips Podcast for Manufacturing Leaders
We’ve kicked off a lot of years on MakingChips, but never quite like this. To start 2026, we decided to try something completely different. Instead of bringing on a shop owner, a technology provider, or an industry expert, Mike and Paul invited three artificial intelligence chatbots to join the conversation. No prep calls. No talking points. Just live questions and real-time answers from Miles (from Sesame), Gemini, and ChatGPT. The result was equal parts fascinating, funny, and just a little bit eerie. In this episode, we explore what happens when you ask AI the same...
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Some episodes are planned. Others are produced. And then there are episodes like this one—where the setting, the people, and the moment all collide into something memorable. For the 500th episode of MakingChips, the team gathered once again At the Boring Bar for an unfiltered, bourbon-fueled roundtable with leaders from across the manufacturing ecosystem. Recorded live at Roush Yates Manufacturing Solutions during the Top Shops Conference in Charlotte, this special annual episode brings together shop owners, executives, advisors, and industry partners for the kinds of conversations...
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What happens when a machine shop does everything right operationally but still feels exposed when markets shift, customers pull back, or one industry cools overnight? In this episode of MakingChips, the conversation turns squarely toward one of the most uncomfortable and misunderstood areas of manufacturing leadership: proactive sales and diversification. We’re joined by Gabe Draper, founder of Factur, and Alan Hartmann, CEO of Hartmann’s Inc., a multi-generation Texas manufacturer. Gabe shares a raw and honest origin story that starts with growing up in a manufacturing family, fighting to...
info_outlineMaking Chips Podcast for Manufacturing Leaders
Some conversations feel scripted. This one… absolutely did not. Larry Robbins walked in ready to talk life, passion, family, culture, workholding, philosophy, and whatever else popped into his head — and somehow it all connected back to manufacturing. This episode of MakingChips is one of the most unhinged, hilarious, honest, and wisdom-packed conversations we’ve ever recorded. Larry has been in the industry for nearly 46 years, and he’s collected enough stories, scars, and laughs for ten careers. From his father dragging him into the business (“long hair doesn’t work...
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In this special episode of MakingChips, we broadcast from the EBITDA Growth Systems Double Your Value Planning Event—a gathering designed to pull shop owners out of the day-to-day grind and force intentional thinking about long-term growth. This year’s event was hosted at the Sandvik Coromant facility in Mebane, North Carolina, creating a perfect backdrop for conversations about planning, strategy, and culture. Paul is joined by three key voices who bring decades of hard-earned manufacturing wisdom: Jim Carr, a founding voice of MakingChips; Zach Overton, who is deep in the trenches of...
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In this episode of MakingChips, we sit down with Charlie Hushek, President of Phoenix Heat Treating, whose family has been in the heat-Treating world for over a century. Charlie is a fifth-generation heat Treatinger—but his leadership story is anything but inherited. When he stepped into the business in 2020, he wasn’t handed stability. He was handed a crisis. Within a matter of months, Phoenix Heat Treating lost its NADCAP certification—twice—suffered major operational setbacks, faced COVID turmoil, and endured the tragic loss of their general manager. For a company where more...
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Top Shops 2025 brought together the most innovative, forward-thinking leaders in manufacturing—and this year’s gathering at the NASCAR Hall of Fame felt like stepping directly into the winners’ circle. Surrounded by the energy of hundreds of top-tier manufacturers, we sat down with the four shops recognized as the crème de la crème in their categories: Technology, Shopfloor Technology, Business Strategy, and Human Resources. Together, these honorees represent what’s possible when ambition meets execution. In this special episode of MakingChips, recorded live in Charlotte, we talk...
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We’re coming to you once again from the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C.—the largest gathering of small business owners in U.S. history. This time, we’re joined by two inspiring leaders from the Metalworking Nation who prove that the heart of American manufacturing beats strongest in small towns and family-run shops. Our guests, Jenny Steffensmeier, owner of Steffensmeier Welding & Manufacturing in Pilot Grove, Iowa, and Paul Bothe, third-generation owner of a CNC job shop in Kenosha, Wisconsin, share how the Goldman Sachs...
info_outlineSome conversations feel scripted. This one… absolutely did not. Larry Robbins walked in ready to talk life, passion, family, culture, workholding, philosophy, and whatever else popped into his head — and somehow it all connected back to manufacturing. This episode of MakingChips is one of the most unhinged, hilarious, honest, and wisdom-packed conversations we’ve ever recorded.
Larry has been in the industry for nearly 46 years, and he’s collected enough stories, scars, and laughs for ten careers. From his father dragging him into the business (“long hair doesn’t work here”) to his famous explanation that SMW makes “magic hands,” Larry blends humor and experience into lessons every shop owner needs to hear. His passion for the industry is unmatched — and his candor is even better.
Throughout the episode, the crew dives into culture, leadership, lying (don’t), modularity, flexibility, high-density workholding, predictable setups, financing equipment, and why you should stop crawling across a dollar to pick up a dime. Larry opens up about the future of manufacturing, warns against bad advice, and reminds everyone that machining touches every single thing in the world.
If you’re ready for an episode that’s equal parts educational and unhinged in the best possible way, buckle up — Larry Robbins is in rare form.
Segments
- (1:00) Larry’s background, early failures, and the stories that shaped his approach to leadership
- (3:31) An investment in ProShop is an investment in your business
- (3:32) Culture, loving your work, and leadership lessons
- (5:07) Entering the family business, retirement humor, and long-term commitment
- (7:23) The reality of workplace culture, honesty, and handling difficult employees
- (10:02) Integrity, truth-telling, and early lessons on character
- (13:18) Appreciating machinists and the unseen parts of manufacturing
- (15:05) Workholding vs. cutting tools and why workholding matters more than people think
- (16:09) “Magic hands” — Larry’s explanation of workholding for a 5-year-old
- (17:20) Workholding misconceptions and the cost of poor setups
- (19:00) Vendor trust, trying equipment, and choosing partnerships wisely
- (20:22) Setup reduction, rigidity vs. flexibility, and predictable processes
- (22:12) Cutting 12-hour setups and the value of internal vs. external setups
- (24:16) Why we love Phoenix Heat Treating for Outside Processing
- (25:24) Expensive machines + cheap vices = lost potential
- (27:26) Modular workholding, infinite adjustment, and the origins of the industry
- (29:18) When not to sell a customer — long-term trust over short-term gain
- (30:19) Why shops “don’t know what they don’t know” about proper workholding
- (31:58) Financing workholding and proving ROI to shop owners
- (33:09) Tooling certs and buying the solution, not just the machine
- (35:24) High-density workholding and maximizing machine real estate
- (37:12) Protecting customers from bad investments and the role of good vendors
- (38:01) The LEGO analogy and building reusable workholding systems
- (40:13) Trusting experts and using the right resources in decision-making
- (41:19) Grow your top and bottom line with CliftonLarsonAllen (CLA)
- (41:57) Buzzwords like Industry 4.0 vs. solving real problems
- (43:49) Competing with global labor costs and running unattended
- (44:19) Extending the life of old machines with better processes
- (46:41) Universal truth: If you’re not making chips, you’re not making money
Resources mentioned on this episode
- Connect with Larry Robbins and SMW Autoblok
- An investment in ProShop is an investment in your business
- Why we love Phoenix Heat Treating for Outside Processing
- Grow your top and bottom line with CliftonLarsonAllen (CLA)
- Smart Money Moves: Equipment Financing Tips with Ty Willis