162: Helping Kids Get More Sleep and Wake Up Easier Using Loftie

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In this episode, Sarah Spiegel joins me to talk about Loftie, an awsome product created to help kids & families get better and deeper sleep. 

Sarah Spiegel is the founder of the New York city based boutique agency With Sara PR. She leads a team of seasoned vets with the reputation of launching startups into the market and taking established brands to the next level, specializing in consumer products and apps and executive level representation.

Their holistic approach combines traditional PR strategies with new digital and affiliate methods in a thoughtful, dynamic way. One of those companies is Loftie.

Loftie believes that getting good sleep is one of the most important things we can do to increase our overall wellness. Bad sleep is closely tied to diabetes, depression, anxiety, chronic pain, stroke, obesity, hypertension – the list goes on. One out of two people in the developed world would not get the sleep they need this week, and this massive global sleep deficit results in lost wealth, lost health and lost lives. Loftie's mission is to retake slumberland one good night's sleep at a time. 

She talks about the benefits of using it to help families find more peace and calm at bedtime. I have my own Lofite clock and have found myself waking up more peaceful and calmer to the soothing sounds of the clock rather than my phone. 

We talk about:

• [0:00] Intro

• [1:50] Her favorite book and resource to share.

• [2:45] How she started working with Loftie.

• [5:25] Misconceptions users have about Loftie clock. 

• [6:50] How she has implemented Loftie into her family life.

• [7:40] The Loftie lamp and other products.

• [9:10] The benefits of Loftie versus other alarm clocks.

• [12:55] The marketing and branding behind Loftie. 

• [15:05] Loftie sleep types.

Resources mentioned in this episode:

• Tom Lake by Ann Patchett: https://www.goodreads.com/book/show/63241104-tom-lake

Connect with Sarah and Loftie:

• https://www.instagram.com/_withsara/

• https://www.instagram.com/byloftie/

Connect with Nicole 

• Instagram: https://www.instagram.com/the.motherhood.village1/

• Facebook: https://www.facebook.com/The.Motherhood.Village1

• LinkedIn: https://www.linkedin.com/in/nicolegcumberbatch/

• https://www.themotherhoodvillage.com/