Discover Untapped Franchise Marketing Opportunities For Strategic Growth
Marketing Ink: Big Ideas for Local Businesses
Release Date: 08/31/2023
What is an operator and WHY do you need one?
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd welcomes operations expert Jhana Li to uncover the hidden keys to building a scalable and efficient business. From her early journey as a COO for startups to founding her own company, Jhana reveals the operational strategies that help entrepreneurs plug the leaks in their businesses and reclaim their time and profits. What Does Jhana Share? The Role of Operations: Jhana explains how operations act as the glue that holds a business together, fixing inefficiencies and retaining resources. Recognizing Operational Gaps: Learn why visionary...
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How to Grow Your Business Without Running It
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd sits down with serial entrepreneur Nathan Hirsch to explore the essential elements of building and scaling a business. From starting his entrepreneurial journey selling textbooks in college to creating multiple successful ventures, Nathan shares the strategies that helped him hire effectively, scale efficiently, and plan for exit opportunities. What Does Nathan Reveal? Hiring the Right Talent: Nathan breaks down his proven method for identifying and onboarding top talent, including the use of virtual assistants and operators to streamline...
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What Happened in 2024?
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc, Allie Bloyd shares her highs and lows of 2024 and outlines her goals and market predictions for 2025. Allie recounts her journey of launching her first public event detailing the extensive promotional efforts, initial fears, and ultimate success. Discussing the importance of stepping out your comfort zone and having invaluable support. With a substantial response to the event, Allie reflects on the lessons she learned and prepares for her future endeavors. ---------------------------------------------------------------- Connect with Allie: If you want...
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How To EXPLODE Your Business With Youtube Ads
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Does Aleric Share? The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads. Creative Strategies: Tips on creating authentic, high converting video content with minimal...
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Blueprint to Building a $100K/Month Coaching Business
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your program before building all the content. She also stresses the importance of scaling through paid ads, understanding your customer acquisition costs, and delegating tasks like sales and administrative work as you grow emphasizing focus on sales...
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How To Attract Wealthy Clients Podcasting with Josh Forti
Marketing Ink: Big Ideas for Local Businesses
Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach and attract high-paying clients. He also highlights the importance of making the podcast about the guests and their ideas, rather than using it as a platform to pitch his services. The Golden Mike Method focuses on building a platform...
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Education vs. Entertainment: Finding Your Content Style
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of niching down, engaging with audiences, and balancing content creation across multiple platforms. She also offers valuable tips on maintaining consistency, creating compelling thumbnails, and leveraging both short-form and long-form content...
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From NFL Strength Coach to Wellness Center Success
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key aspects of his early business growth through word of mouth, customer service, and strategic marketing, Ryan & Allie discuss valuable insights for local and small business owners. Ryan shares his expansion into IV therapy, body contouring,...
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Kickstart Your Short Form Content With AI Video Marketing
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience. He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and...
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Building a Marketing Empire... Journey From eBay To Agency CEO
Marketing Ink: Big Ideas for Local Businesses
In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed...
info_outlineAre you a franchisor looking to grow your business?
Have you ever wondered what it takes to attract the right franchisees?
In this episode, I am joined by Kevin Oldham, founder of Franchise My Business and one of the leading franchise marketers in the industry not to mention a franchise owner himself!
Listen as Kevin shares what he believes most franchise owners and franchisees are missing from their marketing, how they can both work together more effectively, what works best for marketing local franchises and why franchises can be great partnership opportunities for marketers looking to strategically grow their business.
Kevin specializes in partnering with emerging franchise concepts and provide them with the marketing assistance they need to be ultra successful. So join us as we discuss his unique prospective into the world of franchising and the tremendous business development opportunities!
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Connect with Kevin Oldham:
🎙Website/Podcast: https://kevinoldham.live
➡️ Instagram: https://www.instagram.com/thekevinoldham
➡️ Youtube: https://www.youtube.com/@franchisemybusiness
Connect with host, Allie Bloyd:
➡️ Youtube: https://www.youtube.com/@AllieBloyd