Reduce Driver Turnover by 49%: Titus Transport’s Retention Secrets
Release Date: 10/10/2024
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Shifting Gears: Mastering Truck Driver Retention with Ward Transport
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Welcome to "Attention Retention," the go-to podcast for insights on recruitment, retention, and recognition in the trucking and logistics industry. Hosted by Jackie McManus, CEO and founder of KJ Media, this platform brings together industry leaders to share their expertise and success stories. In this episode, we spotlight Ward Transport & Logistics, a cornerstone in the transportation sector since 1931. Under the fourth-generation leadership of the Ward family, the company has cemented its reputation for excellence and innovation. Meet the Guests: James Ward, VP of Corporate Sales &...
info_outlineIn this episode of Attention Retention, Stephen Fowler, VP of Recruiting at Titus Transport, teams up with Jackie McManus, CEO of KJ Media, to reveal the secrets behind Titus Transport's remarkable 49% reduction in driver turnover. Discover the innovative strategies that set them apart in the competitive world of trucking recruitment.
What You’ll Learn:
- Maximizing Recruitment Efficiency: Explore how Titus Transport utilizes team training, KPI-driven development, and call monitoring to sharpen its recruitment process.
- 49% Turnover Reduction: Learn the actionable steps Titus took to slash turnover by nearly half, focusing on quality hires, information management, and enhancing driver satisfaction.
- Smart Advertising & ROI: Get insights into how Titus manages advertising campaigns, budgets, and ROI analysis to make every recruitment dollar count.
- Staying Competitive: Discover how quarterly market analyses keep Titus ahead of the curve in driver compensation trends.
- Current Innovations: Dive into their latest projects, including Google SEO, targeted marketing campaigns, brand awareness initiatives, and automating driver orientation.
- Why Transparency Matters: Understand the critical role of transparency, competitive pay, and top-notch equipment in attracting and retaining drivers.
- Retention Beyond Bonuses: Find out why sign-on bonuses alone aren’t enough and how recognition programs, community-building, and respectful communication play a pivotal role in keeping drivers happy and loyal.
Learn more about Stephen and Titus Transport below:
- Guest LinkedIn: Stephen Fowler https://www.linkedin.com/in/stephen-fowler-64697472/
- Company Linkedin: https://www.linkedin.com/company/titus-transport/
- Website: https://titustrans.com/ Careers Page: https://titustrans.com/careers/
- Bonus Link mentioned in podcast: https://youtu.be/0JQJdtnCrGI?si=NFkmwLcEg-4oK0KM
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