Attention Retention
KJ Media discusses recruiting and retaining the modern trucker.
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The Two-Step Interview Process: How Dupré Logistics Ensures Driver Hiring Success
10/29/2024
The Two-Step Interview Process: How Dupré Logistics Ensures Driver Hiring Success
In this episode, Michael Gibbons, Director of Recruiting at Dupré Logistics, shares his unique journey from professional boxing to driver recruitment in the trucking industry. Michael provides valuable insights into the key strategies that have helped Dupré Logistics successfully recruit and retain drivers. From fostering teamwork and discipline to focusing on transparency in job ads, Michael emphasizes the importance of a driver-centric approach to ensure long-term success. Michael also discusses the two-step interview process at Dupré Logistics, where recruiters and operations managers work closely together to align recruitment efforts with operational needs. He highlights the critical role of KPIs in driving recruitment performance and the evolving role of AI automation, while emphasizing the continued need for human connection in the recruitment process. Key Discussion Points: -Teamwork and Discipline: How Michael’s boxing background influenced his approach to building a successful recruitment team. -Transparency in Job Ads: Why being honest and upfront in job advertisements is essential for attracting quality candidates and avoiding bait-and-switch tactics. -The Two-Step Interview Process: How Dupré Logistics ensures consistency in hiring by involving both recruiters and operations managers. -KPIs and Performance Tracking: Setting weekly metrics for recruiters to track hires, turnover rates, and fiscal performance. -The Role of AI Automation: The growing use of AI in recruiting while maintaining the critical human element. -Driver Engagement and Retention: Strategies such as regular check-ins, stay interviews, and fostering a family -Oriented culture to boost driver satisfaction and retention.
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Reduce Driver Turnover by 49%: Titus Transport’s Retention Secrets
10/10/2024
Reduce Driver Turnover by 49%: Titus Transport’s Retention Secrets
In this episode of Attention Retention, Stephen Fowler, VP of Recruiting at Titus Transport, teams up with Jackie McManus, CEO of KJ Media, to reveal the secrets behind Titus Transport's remarkable 49% reduction in driver turnover. Discover the innovative strategies that set them apart in the competitive world of trucking recruitment. What You’ll Learn: Maximizing Recruitment Efficiency: Explore how Titus Transport utilizes team training, KPI-driven development, and call monitoring to sharpen its recruitment process. 49% Turnover Reduction: Learn the actionable steps Titus took to slash turnover by nearly half, focusing on quality hires, information management, and enhancing driver satisfaction. Smart Advertising & ROI: Get insights into how Titus manages advertising campaigns, budgets, and ROI analysis to make every recruitment dollar count. Staying Competitive: Discover how quarterly market analyses keep Titus ahead of the curve in driver compensation trends. Current Innovations: Dive into their latest projects, including Google SEO, targeted marketing campaigns, brand awareness initiatives, and automating driver orientation. Why Transparency Matters: Understand the critical role of transparency, competitive pay, and top-notch equipment in attracting and retaining drivers. Retention Beyond Bonuses: Find out why sign-on bonuses alone aren’t enough and how recognition programs, community-building, and respectful communication play a pivotal role in keeping drivers happy and loyal. Learn more about Stephen and Titus Transport below: Guest LinkedIn: Stephen Fowler Company Linkedin: Website: https://titustrans.com/ Careers Page: Bonus Link mentioned in podcast: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: https://signup.kjtransmedia.com/nwslttr_youtube Get in touch with us for tailored solutions that fit your needs: https://kjtransmedia.com/ Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: https://www.instagram.com/kj_media/
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GP Transco’s Revolutionizing Driver Recruitment
10/10/2024
GP Transco’s Revolutionizing Driver Recruitment
On the latest episode of Attention Retention, Ivy Posada - VP of Human Resources, Sergey Bort - VP of Marketing & Strategy, Karl Brazaitis -Director of Customer Service, Retention, and Quality joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss: Transparency is crucial in attracting and retaining drivers. Openness about pay, expectations, and company values builds trust. Tailored recruitment strategies based on demographic preferences and feedback enhance effectiveness. Selective hiring aligned with company values improves driver retention rates significantly. Ongoing communication and support throughout the onboarding process and beyond are critical for driver satisfaction and retention. Promoting unique aspects of recruitment and retention efforts can attract drivers who value those qualities. Creating a positive, supportive environment includes initiatives like driver liaison managers, mentorship programs, and driver advisory boards. Recognition of driver achievements through virtual trophies and physical accolades fosters a culture of appreciation. Using drivers in marketing efforts enhances brand authenticity and appeal. Learn more about Ivy, Sergey, and GP Transco below: Guest LinkedIn: Ivy Posada - Sergey Bort- Company Linkedin: Website: Careers Page: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: https://www.instagram.com/kj_media/
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Why Truck Driver Retention Matters More Than Finding New Ones
10/10/2024
Why Truck Driver Retention Matters More Than Finding New Ones
In this episode, Jackie McManus interviews Thomas Banks, the driver recruitment and retention manager at Nick Strimbu Inc., about strategies for improving driver recruitment and retention in the trucking industry. Thomas shares insights on the importance of transparency, communication, and community-building in fostering a positive work environment for drivers. Key Discussion Points: Effective Communication: Open, honest communication is key to retaining drivers and building trust. Bridge Recruitment and Operations: Ensure alignment between recruiters and operations to provide accurate and transparent information to drivers. Use of Metrics: Track retention metrics and wage trends to address driver expectations and improve retention strategies. Community Building: Foster a sense of community through driver events and mentorship programs to enhance driver satisfaction and retention. Focus on Retention: Develop a sustainable growth plan prioritizing retaining drivers over continually recruiting new ones. Learn more about Thomas Banks and Nick Strimbu, Inc. below: Connect with Thomas: Company Linkedin: Website: Careers Page: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ L ike us on Facebook: https://www.facebook.com/KJMedia F ollow us on Instagram: https://www.instagram.com/kj_media/
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ContainerPort Group’s: Driver Relationships & a People-First Culture
10/10/2024
ContainerPort Group’s: Driver Relationships & a People-First Culture
On the latest episode of Attention Retention, Jason Schmeler, VP, Driver Experience at Container Port, joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss: Founded in 1971, Container Port Group has become a top provider of transportation and logistics services. They stand out by partnering with excellent owner-operators, offering competitive pay, great benefits, and a people-first culture that puts you first Building relationships with drivers is crucial for successful recruitment and retention. Controlling what is within your control is a key mindset for recruiters. Extended onboarding and tailored training can improve retention rates. Recognizing drivers for their achievements and involving their families can foster a culture of appreciation. Efficient communication methods, such as SMS and email, can complement the human approach in recruitment. The company emphasizes people, values, and legacy in transportation services and logistics. Thoughtful leadership and a collaborative environment are key to their operations. Learn more about Jason and Container Port below: LinkedIn: Jason Schmeler Company Linkedin: Website: Careers Page: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
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Building a Trucking Legacy with R.E. Garrison
08/08/2024
Building a Trucking Legacy with R.E. Garrison
Welcome to a new episode of Attention Retention! Today, Jackie McManus, CEO and founder of KJ Media, welcomes Shawn Nelson and Tracy Rushing from R.E. Garrison Trucking. Together, they discuss: Offering a career path as a way to attract and recruit drivers The shift to using video content for recruitment What it means to build a legacy in trucking The role of drivers as a source for new driver referrals Different ways to recognize and reward top drivers, The Crown Driver Program Ways to retain drivers, including partnerships and offering support Learn more about R.E. Garrison below: Shawn's LinkedIn Profile: https://www.linkedin.com/in/shawn-nelson-267504159/ T racy's LinkedIn Profile: R.E. Garrison's LinkedIn Profile: Website: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: https://www.instagram.com/kj_media/
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From Referrals to Retention: Rush Transportation & Logistics
08/08/2024
From Referrals to Retention: Rush Transportation & Logistics
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Ashley Von Derau, President of Rush Transportation & Logistics, along with Gordon Pruitt, Talent Acquisition Specialist, and Casie Lord, HR Manager. Together, they discuss: Rush's selective recruitment process The significant role of referrals in their hiring strategy The impact of providing branded uniforms and swag How communication and relationship-building improves driver retention Effective recruitment strategies Learn more about Rush below: LinkedIn Profile: Website: Careers Page: Ashley Von Derau - President: Gordon Pruitt - Talent Acquisition Specialist: Casie Lord - HR manager: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: https://www.instagram.com/kj_media/
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Lead Generation and AI In Trucking: McCoy Group’s Recruiting Success
08/08/2024
Lead Generation and AI In Trucking: McCoy Group’s Recruiting Success
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes John Hickie from McCoy Group. McCoy Group was founded in 1958 and currently has over 4,000 employees. Together, they discuss: The role of technology and automation in talent acquisition How AI and automation streamline the recruitment process Overcoming the challenges of recruiting across various business units The benefits of AI and automation in lead generation Effectively communicating value propositions to different employee groups McCoy Group's background and growth into a national transportation enterprise. Learn more about John Hickie and the McCoy Group below: John's LinkedIn Profile: McCoy Groups LinkedIn Profile: Website: Careers Page: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: https://www.instagram.com/kj_media/
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Unveiling Ryder's Roadmap to Recruiting, Retention, and Recognition
05/22/2024
Unveiling Ryder's Roadmap to Recruiting, Retention, and Recognition
Welcome to "Attention Retention," a podcast dedicated to educating the trucking and logistics industry on recruitment, retention, and recognition. Hosted by Jackie McManus, CEO and founder of KJ Media, a leading recruitment advertising agency in the industry, Attention Retention invites industry leaders to reveal the untold secrets of retaining a strong workforce. In this episode, we delve into the success story of Ryder, a leading name and powerhouse in transportation and logistics. Celebrating 90 years of innovation and excellence, Ryder stands as a beacon of cultural and career development in the supply chain sector, acknowledged by Forbes, Fortune, and Women In Trucking for its exceptional workplace environment. Meet the Guests: Abigail Lawson - Director of Recruiting - Jaime Pollard - Senior Recruiting Manager - Chelsey Sheets - Senior Recruitment Manager - Together, they share their unique journeys to leadership at Ryder and shed light on the company's celebrated strategies for attracting and retaining top talent, fostering a robust culture of engagement, and recognizing the hard work and dedication of its employees. Key Discussion Points: Engagement Strategies for Truckers: What keeps truckers engaged on the road? Our experts unveil the most effective strategies to maintain high levels of engagement. Retention Tactics in the Trucking Industry: Why do drivers choose to stay with a carrier? Uncover the successful approaches to retaining top talent within Ryder's retention playbook. Becoming an Employer of Choice: How does Ryder differentiate itself as an attractive employer? Learn the secrets to standing out in the competitive trucking industry. CDL Driver or Diesel Technician interested in learning more? Explore exciting career opportunities here: Ryder Jobs and Careers Follow Ryder on LinkedIn RESOURCES: Discover how to optimize your recruiting budget with our Free Recruiting Cost Calculator. Download here - Subscribe to KJ Media's weekly newsletter for the latest trends in recruiting and retention. Subscribe now - Subscribe to our podcast for the latest insights on recruitment, retention and employee engagement strategies. Tune in to #AttentionRetention for the keys to unlocking your workforce's potential. #KJMedia #AttentionRetention #Ryder #EmployeeEngagement #Recruitment #Recognition #Podcast #Transportation #Trucking #CareerDevelopment
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Shifting Gears: Mastering Truck Driver Retention with Ward Transport
05/22/2024
Shifting Gears: Mastering Truck Driver Retention with Ward Transport
Welcome to "Attention Retention," the go-to podcast for insights on recruitment, retention, and recognition in the trucking and logistics industry. Hosted by Jackie McManus, CEO and founder of KJ Media, this platform brings together industry leaders to share their expertise and success stories. In this episode, we spotlight Ward Transport & Logistics, a cornerstone in the transportation sector since 1931. Under the fourth-generation leadership of the Ward family, the company has cemented its reputation for excellence and innovation. Meet the Guests: James Ward, VP of Corporate Sales & Marketing: Bob Hess, VP of Maintenance, Safety, and Recruiting: Episode Highlights: Ward's Winning Strategies: James and Bob delve into Ward's unique approach to recruitment, showcasing their 86% employee retention rate and the impactful Ward Driver Development Program. Core Values at Play: Learn how Ward's guiding principles, such as "One Ward" and "Safety Rules," contribute to their standout success in the industry. Innovative Recruitment and Retention: Discover the methods and programs Ward employs to attract and retain top talent. Interested in joining the Ward team or learning more about their programs? Explore career opportunities here: https://www.wardtlc.com/ward-careers/ Follow Ward on LinkedIn for updates and insights: RESOURCES: Optimize your recruiting strategy with our Free Recruiting Cost Calculator. Download now: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in recruiting and retention: Subscribe to our podcast for more invaluable insights on recruitment, retention, and recognition within the trucking and logistics industry. Tune into #AttentionRetention and unlock the potential of your workforce today. Follow Us: LinkedIn: Facebook: Instagram: #KJMedia #AttentionRetention #WardTransportLogistics #TruckingLogistics #EmployeeManagement #Recruitment #Retention #Recognition #Podcast
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Accelerating Success: Tips on Trucking Recruitment & Retention
05/22/2024
Accelerating Success: Tips on Trucking Recruitment & Retention
In the latest episode of "Attention Retention", Jackie McManis, CEO and founder of KJ Media, welcomes David Edge, Senior Partner at The CDL Group, LLC, to explore the nuances of recruitment, retention, and recognition in the trucking industry. With a storied career that spans significant achievements in capacity development, recruiting, and retention strategies, David brings a wealth of knowledge and experience to the table. Learn more about David and The CDL Group's transformative approach to recruitment and retention: LinkedIn Profile: Company Website: YouTube: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: #KJMedia #AttentionRetention #DavidEdge #TruckingIndustry #Recruitment #Retention #Recognition #Podcast
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Fitting the Right Driver with Robert Pierson
05/22/2024
Fitting the Right Driver with Robert Pierson
Today on "Attention Retention" Jackie McManis, CEO and founder of KJ Media, welcomes Robert Pierson of Mesilla Valley Transportation. The conversation covers the evolution of recruitment strategies, the importance of aligning the right drivers with the right roles, and how to maintain engagement and retention within the industry. Learn more about Robert Pierson and Mesilla Valley Transportation: LinkedIn Profile: Business Page: Career Page: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
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Beyond the Wheel: Career Development in the Trucking Industry with ATS
05/22/2024
Beyond the Wheel: Career Development in the Trucking Industry with ATS
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Jeron Rennie of Anderson Trucking Services (ATS). Together, they discuss: The importance of honesty and clarity with candidates and employees Concrete example of how these values can be integrated into everyday business practices Jeron's career journey spanning from social media to Driver Recruiting Manager ATS's driver initiatives like the weekly driver lunches with executives Learn more about Jeron Rennie and ATS below: LinkedIn Profile: Website: https://www.atsinc.com/ C areers Page: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
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Fueling the Fleet: Arka Express’s Strategies for Driver Retention
05/22/2024
Fueling the Fleet: Arka Express’s Strategies for Driver Retention
In the latest episode of Attention Retention, Jackie McManus sits down with Corey Teague, Director of Recruiting at Arka Express, to discuss recruitment, retention, and recognition in the trucking industry. Corey shares with us strategies that have led to Arka's success in attracting and retaining top-notch drivers in the trucking industry. Key Takeaways: The Power of Honesty in Trucking Seamless Transitions From Candidate to Driver Using Applicant Tracking Systems (ATS) for Recruitment Distinguishing a Company in a Crowded Market Building a Driver Community Learn more about Corey Teague and Arka Express: LinkedIn Profile: https://www.linkedin.com/in/corey-teague-79699945/ Career Page: Website: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: https://www.linkedin.com/company/kj-media/ Like us on Facebook: https://www.facebook.com/KJMedia Follow us on Instagram: #KJMedia #AttentionRetention #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
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The Road to Better Recruitment with Tim Ridley
05/22/2024
The Road to Better Recruitment with Tim Ridley
On the latest episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Dr. Tim Ridley of Sirius XM Road Dog Trucking. Together, they discuss: Attracting Top Talent Staying honest with the driver Employer Differentiation Effective Driver Retention Strategies Learn more about Dr. Tim Ridley and the Road Dog Trucking show: LinkedIn Profile: Website: Stay ahead of the curve by subscribing to KJ Media's weekly newsletter for the latest trends in organizational management and employee engagement: Get in touch with us for tailored solutions that fit your needs: Follow our social media channels to never miss an episode of "Attention Retention" and stay updated on the latest insights in organizational management, employee engagement, and recruitment strategies: Follow us on LinkedIn: Like us on Facebook: Follow us on Instagram: #KJMedia #AttentionRetention #TimRidley #truckingindustry #Recruitment #Retention #Recognition #Podcastvironment
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Navigating the Future of Trucking with XPO's Road Flex Program
03/12/2024
Navigating the Future of Trucking with XPO's Road Flex Program
Welcome to "Attention Retention," the podcast that shines a light on the best practices for recruitment, retention, and recognition within the trucking and logistics industry. Join your host, Jackie McManus, CEO and founder of KJ Media, as we dive deep into the innovative workforce strategies of leading companies. In today’s episode, we’re excited to feature XPO, a titan in the transportation and logistics sector, known for its forward-thinking and adaptive approach in a rapidly changing industry. We sit down with Brian Drake, Senior Vice President of Talent Management at XPO, to discuss the company's pioneering Road Flex program, designed to enhance the work-life balance and satisfaction of experienced team drivers.
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Steering Through Truck Driver Recruiting & Retention
02/21/2024
Steering Through Truck Driver Recruiting & Retention
In this episode of Attention Retention with Jackie McManus on the Tim Ridley Show, we're focusing on some of the most critical aspects of truck driver recruitment and retention within the trucking industry. In today's digital age, drivers have a plethora of resources to research potential employers, ranging from YouTube testimonials to online reviews on platforms like Indeed and Glassdoor. Companies can leverage digital marketing strategies and encourage positive reviews from current drivers to enhance their reputation and attract top talent. Several drivers call in and underscore the value of family-oriented trucking companies that prioritize driver safety, equipment maintenance, and overall job satisfaction. While competitive pay and benefits are crucial, the work environment and relationships within the company play an equally pivotal role in driver retention.
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How EnviroTech Is Achieving An 85% Retention Rate
02/08/2024
How EnviroTech Is Achieving An 85% Retention Rate
In this episode of the Attention Retention podcast, Jackie talks with the team at EnviroTech. They dive into the tactics and techniques put in place to achieve an outstanding retention rate in an industry with an incredibly low retention rate across the board. We also discuss their unique New Employee Orientation (NEO) program where employees are truly immersed into their new culture. Through their commitment to retention, EnviroTech shares their multifaceted approach to ensure drivers know they are appreciated and the company is investing in them on an ongoing basis. Some of the tactics include individual development plans, sharing successes, company week, and more!
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Career Evolution: Supporting Employee Growth in the Trucking Industry
01/23/2024
Career Evolution: Supporting Employee Growth in the Trucking Industry
In this new episode, Cari Olive, VP of People Operations at Armstrong Transport, delves into the critical aspects of candidate experience in multi-generational hiring and the impact of engagement surveys on proactive management strategies. She shares some insights with us on Armstrong's approach to being open and flexible with employees, emphasizing career growth and development. We also dive into Armstrong's effective strategies in employee engagement: Emphasizing Candidate Experience, Conducting Regular Engagement Surveys, and Focusing on Career Growth. These practices, combined with Armstrong's dynamic approach to people operations, demonstrate how companies can create a more inclusive, responsive, and growth-oriented workplace. How to Find Cari: LinkedIn Profile: Company Website: Company LinkedIn Page: Download our Free Guide on Enhancing Candidate Experience here:
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Elevating Driver Retention Through Positive Work Culture
01/03/2024
Elevating Driver Retention Through Positive Work Culture
Jackie is highlighting the pivotal role of a positive work culture in driver retention within the trucking industry in this radio episode of Attention Retention. Maintaining a focus on cultivating a positive environment is a critical factor in retaining quality drivers and enhancing their job satisfaction. The podcast shares anecdotes from drivers who emphasize the significance of feeling valued and respected, highlighting how companies that prioritize drivers' well-being and create a sense of belonging reap the benefits of increased retention rates and happier, more productive drivers.
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Strategic Insights for Optimizing Your Truck Driver Recruitment Budget in 2024
01/03/2024
Strategic Insights for Optimizing Your Truck Driver Recruitment Budget in 2024
In this episode Jackie looks back on 2023 to provide invaluable advice on refining your truck driver recruitment strategy for a successful 2024. Jackie offers a comprehensive approach, guiding listeners through five essential steps to analyze the past year's efforts and set the stage for a more effective recruitment plan in the coming year. Jackie highlights the importance of leveraging tools like the Recruitment Calculator, setting specific goals, and closely monitoring budget implications for each new hire. Additionally, she stresses the practicality of tracking results and encourages regular monthly and quarterly budget reviews. Listen to learn more now.
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Database Reactivation Strategies for Truck Driver Recruitment
01/03/2024
Database Reactivation Strategies for Truck Driver Recruitment
In this episode Jackie McManus delves into the crucial realm of database reactivation and its potential to yield more truck driver hires. The ATS database, often an overlooked goldmine, holds dormant candidates that can be revived, engaged, and converted into active prospects. Re-engaging your driver database during slower periods is an excellent way to earn more hires. KJ Media provides a comprehensive triple play approach to reactivation campaigns for our clients: Revive, Engage, and Convert. By leveraging existing resources and employing personalized promotions, companies can strategically re-engage with candidates, and strengthen brand loyalty.
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Navigating the Shifting Landscape of Truck Driver Retention
01/03/2024
Navigating the Shifting Landscape of Truck Driver Retention
In this radio edition of Attention Retention Jackie McManus shares valuable insights on the evolving strategies for truck driver retention. The discussion revolves around the changing dynamics in the trucking industry, emphasizing the importance of recognizing and retaining drivers in the competitive landscape. Jackie provides a nuanced perspective on the challenges faced by drivers, drawing attention to the critical role that honest communication plays in building trust. Companies are increasingly focused on cultivating a supportive culture to retain drivers. Jackie and Tim address the significance of genuine gratitude and recognition, sharing anecdotes that highlight the positive impact of such gestures on driver morale.
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Strategic Budgeting for Effective Truck Driver Recruiting
01/03/2024
Strategic Budgeting for Effective Truck Driver Recruiting
In this episode, Jackie McManus provides valuable insights into building a robust recruitment marketing budget. Efficiently managing your recruitment costs is crucial in the competitive world of truck driver recruiting, where attracting and retaining top talent is vital. Jackie dives deeper and discusses the steps to calculate your recruitment costs using our expert Recruitment Calculator. By using this living document, companies can make informed decisions, allocate resources effectively, and achieve their driver recruitment goals while staying ahead of the competition.
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Strategies for Thriving in Truck Driver Recruitment During Economic Shifts
01/03/2024
Strategies for Thriving in Truck Driver Recruitment During Economic Shifts
In this radio edition of Attention Retention, Jackie and Tim discuss the challenges and opportunities in the truck driver recruiting landscape, particularly in the context of an evolving economy and softening freight markets. With the trucking industry facing driver retention as a primary concern, companies are focusing on retaining their existing workforce, fine-tuning recruitment strategies, and optimizing their brand reputation. As the industry adapts and embraces growth opportunities, companies are recognizing the value of presenting a positive image, understanding that drivers expect transparency.
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Mastering High-Volume Truck Driver Recruitment
10/19/2023
Mastering High-Volume Truck Driver Recruitment
In this episode, Jackie offers invaluable insights into high-volume truck driver recruitment, a challenge faced by many in the trucking industry. The discussion delves into five best practices to streamline and optimize the hiring process for high-volume roles, ensuring that not only are candidates acquired swiftly but also that they are the right fit. By implementing these strategies, trucking companies can efficiently hire large volumes of drivers while maintaining quality and reducing recruitment bottlenecks.
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Recruitment Efficiency: Key KPIs for Trucking Companies
10/19/2023
Recruitment Efficiency: Key KPIs for Trucking Companies
In this episode Jackie explores the essential key performance indicators (KPI) metrics that are vital for trucking companies looking to enhance their driver recruitment efforts. Jackie discusses three critical metrics: full application conversion rates, cost per lead, cost per qualified lead, and cost per hire, and time to hire. These metrics are the compass guiding the journey to successful driver recruitment. By tracking and analyzing these key metrics, trucking companies can make informed decisions, improve their recruitment campaigns, and allocate resources effectively, ultimately building stronger teams and a more successful workplace. Remember, data is your ally in this endeavor. Sharing this knowledge within the industry can make a difference, empowering it to thrive.
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Road to Retention Success: Strategies for Keeping Trucking Talent
10/05/2023
Road to Retention Success: Strategies for Keeping Trucking Talent
In this episode of the Tim Ridley Show, Jackie McManus discusses essential driver retention strategies. Companies that actively listen to their drivers and create an open dialogue often experience lower turnover rates. Personalized praise, clear communication, and owning up to mistakes are key drivers of driver satisfaction and loyalty. Companies that invest in training their staff to understand the driver's perspective, even if they don't obtain a CDL, are often rewarded with improved retention rates. These insights highlight the growing recognition within the trucking industry of the significance of driver retention. Companies that prioritize respect, transparency, and two-way communication are better positioned to retain their valuable driving workforce.
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Mentor Lasting Truckers: Insights from a Seasoned Professional
10/05/2023
Mentor Lasting Truckers: Insights from a Seasoned Professional
In this episode of Attention Retention, Jason Crowell, Director of Recruitment at Custom Commodities Transport, shares invaluable insights on effective driver recruitment and retention strategies. He delves into the significance of relationship-building in the trucking industry, noting that both recruitment and retention efforts must be rooted in forming connections. While recruitment tactics like content marketing, videos, and social media play a role in attracting potential drivers, the real differentiator lies in the brand perception formed by stakeholders. Jackie and Jason also explore the power of appreciation in retention efforts. While recognition might come from top-down, appreciation is a collective culture that anyone can participate in, creating a lasting sense of value. The importance of open communication in trucking recruitment cannot be understated. By building trust and showing continuous appreciation, trucking companies can foster loyalty and reduce turnover, ultimately strengthening the industry as a whole.
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Honoring Drivers for NTDAW: Tips for Year-Round Appreciation
10/05/2023
Honoring Drivers for NTDAW: Tips for Year-Round Appreciation
In this special episode of Attention Retention, Jackie delves into the significance of National Truck Driver Appreciation Week and explores the remarkable contributions of truck drivers to our everyday lives. With over 3.5 million American truck drivers powering the economy, it's crucial to acknowledge their relentless dedication. Jackie shares four heartfelt ways trucking companies can express gratitude to their drivers, not just during this week but throughout the year. Ultimately, the key is to show your drivers consistent respect and appreciation year-round to enhance your retention and help strengthen the trucking industry as a whole.
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