429. From Tiny Startup to Microsoft Acquisition with Kevin Henrikson
Release Date: 12/27/2023
459. Become Legally Bulletproof with Heather Pearce Campbell
Marketing Speak
Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses. Heather shares her comprehensive insights on the importance of obtaining timely trademarks and copyrights to safeguard your business assets and the significant advantages these protections afford, such as statutory damages and the ability to pursue...
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458. Marketing in a Zero-Click World with Rand Fishkin
Marketing Speak
Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin. This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape. Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro’s unique funding model and his commitment to creating a...
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457. The Entrepreneur’s Playbook with John Ratliff
Marketing Speak
Curiosity and emotional intelligence are the keys to entrepreneurial success. 🌟💼 In our latest episode of Marketing Speak, we feature visionary founder and CEO John Ratliff to discuss the driving forces behind successful entrepreneurship. As the CEO of AlignFive, John specializes in helping business owners navigate complex mergers and acquisitions (M&A) processes. His deep focus on pattern recognition and emotional intelligence provides a competitive edge in negotiations, enabling entrepreneurs to effectively sell their companies. John shares invaluable insights on pattern...
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456. How to Be Purpose-Driven with Craig Filek
Marketing Speak
Excited to share in this Marketing Speak podcast episode featuring the incredible Craig Filek, creator of Purpose Mapping and co-founder of Purpose AI. In our conversation, Craig reveals: 🎙️ How to uncover your true purpose 🎙️ The power of integrating your shadow self 🎙️ Practical tips for staying in flow and revealing light in everyday moments Whether you're an entrepreneur, leader, or simply seeking more fulfillment in life, this episode is packed with insights you won't want to miss. Listen now and start your journey towards a more purposeful, aligned life! 🎧✨ The...
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455. Transform Your Team Using the PRINT Assessment with Debra Levine
Marketing Speak
🔍 Discover the hidden motivators driving your marketing moves! Listen to the latest Marketing Speak podcast featuring Debra Levine, co-creator of the powerful PRINT Assessment. This insightful episode dives into the "why" behind our patterns, uncovering unconscious drivers that shape our behaviors. Learn how to leverage this self-awareness for better leadership, teamwork, and personal growth. Debra shares actionable strategies for identifying your triggers, communicating effectively across different personality types, and bringing out the best in yourself and others. Don't miss these...
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454. A Refreshing Approach to SEO with Bernard Huang
Marketing Speak
Dive into the future of SEO in the latest Marketing Speak episode! We're thrilled to have Bernard Huang, the founder of leading SEO software Clearscope, discuss the seismic shifts happening in the world of search and SEO. As AI and large language models disrupt the industry, Bernard shares cutting-edge insights on topical authority, information gain, and the rise of user engagement as the new king. 💥 He introduces his pioneering "Ranch-Style" approach to content creation and shares how Clearscope is evolving to meet the needs of SEOs in this brave new world. Whether you're an SEO veteran or...
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453. Marketing for a Higher Purpose with James Guldan
Marketing Speak
In this Marketing Speak podcast, we have James Guldan cover how empathy, empowerment, and effective marketing are achieved through personal connection and transformation. James is the founder of Magic Agency and a true marketing wizard who has generated over $1 billion in sales for renowned clients like the Dalai Lama, Tony Robbins, and Peter Diamandis. In our conversation, James shares his profound journey of how marketing quite literally saved his life during a period of severe health challenges. He dives deep into the power of empathy, vulnerability, and authentic human connection in...
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452. The Secret Ingredient to Compelling Marketing Messages with Billy Broas
Marketing Speak
Make your marketing messages irresistible and land your prospects in this Marketing Speak podcast with marketing expert Billy Broas. He reveals the secret ingredient to creating compelling marketing that resonates and shares his powerful "5 Light Bulbs" messaging framework to bridge the gap between you and your customers. You'll learn how to identify and overcome the hidden assumptions holding your prospects back from buying. And simple yet profoundly effective ways to instill the crucial beliefs they need to value your offer. This is an info-packed episode jam-packed with game-changing...
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451: The Paid Traffic Tectonic Shift with Molly Pittman
Marketing Speak
Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with...
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450. Silicon Valley Secrets for Scaling with Gokul Rajaram
Marketing Speak
In this Marketing Speak episode, pick the brain of a true tech titan! Our guest, Gokul Rajaram, who has steered companies like Facebook, Google, and Square, shares priceless insights on product engineering, software development, and harnessing the power of AI to supercharge your business. Gokul Rajaram is a highly accomplished investor and entrepreneur known for his extensive work in the tech industry. Over the past 17 years, he has invested in over 300 companies, demonstrating his deep commitment and insight into the world of startups and innovation. Gokul is also known for developing...
info_outlineIn this Marketing Speak episode, discover insider tips on startups and blockchains from serial entrepreneur Kevin Henrikson!
Kevin is a seasoned entrepreneur renowned for his groundbreaking work in the evolution of email, collaboration with other entrepreneurs, and the development of Web3 software. He co-founded Acompli, which later evolved into Outlook Mobile, and currently leads the charge at Dust Labs. 🚀 His recent ventures, DeGods and y00ts, are redefining digital art collections and fostering vibrant online communities.
In this episode, we unravel the intricate tapestry of Web3 and discuss its evolution from Web1 and Web2. From marketing insights to exploration of the fascinating world of NFTs and digital collectibles, this episode contains a treasure trove of knowledge. Gain valuable lessons from Kevin's journey and discover the future of the digital landscape. 🌐✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/429.