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EP 441 - A Bookstore for Indie Authors with Donovan Scherer

Stark Reflections on Writing and Publishing

Release Date: 10/31/2025

Stark Reflections on Writing and Publishing

In this solo episode, Mark shares an article he posted on Substack earlier in March called "Publishing Wide But Shallow." Prior to the main content (the article), Mark shares a word about this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod...

EP 465 - Rambling Reflections From Before The Road

Stark Reflections on Writing and Publishing

In this solo episode, Mark reflects on Ireland, the importance/value of repeating information and sharing, and the Public Lending Rights program. Prior to the interview Mark shares a word from this episode's sponsors. This episode is partially sponsored by , taking place in Toronto, ON in April 2026. This episode is partially sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) ...

EP 464 - The Big Stories of a Memorable Memoir with Roz Morris

Stark Reflections on Writing and Publishing

Mark interviews novelist, memoirist, and professional story whisperer Roz Morris about her writing life and her pivot into writing memoirs alongside her fiction. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Roz talk about: How Roz and Mark first met at the London Book Fair in 2012 What Roz writes and the types of stories that she loves and is fascinated with Roz's journey which includes...

EP 463 - How to Bring Your Book Alive at an Author Event with Julie Hiner

Stark Reflections on Writing and Publishing

Mark interviews author Julie Hiner about creating an unforgettable book event for a book launch. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Julie talk about: Julie's branding as being strongly tied to the 80s and music even though she fought it at first The first book Julie published about road biking (JUST A GIRL ON A BIKE) which was the story of how she overcame a lot of fears and anxiety...

EP 462 - Daryn Brito on Showing Up With Love, Compassion, and Empathy

Stark Reflections on Writing and Publishing

Mark interviews Daryn Brito, an advocate, writer, and researcher dedicated to supporting those who have faced trauma and adversity about her work and her new book THE BECOMING: UNREPEATABLE MIRACLE, WHO ARE YOU? Prior to the interview Mark shares a brief personal update a word from this episode's sponsor, and a trigger warning for listeners. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Daryn about: Mark first meeting Daryn in a class at the Waterloo Regional Police Citizen's Academy How Daryn's main goal when doing speaking engagements...

EP 461 - The Power of Stories to Instill Empathy, Resilience, Joy, and Hope with Ka-Yee Essoe

Stark Reflections on Writing and Publishing

In this episode Mark interviews Ka-Yee Essoe about the power of stories to instil empathy, resilience, joy, and hope, based on her experiences in the academic world, in research, in teaching, and in writing an epic fantasy novel. Prior to the interview Mark shares a brief personal update and word from this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Ka-Yee talk about: Mark and Ka-Yee's connection to Joshua EssoeKa-Yee's background with two different careers in academia Studying how to help people learn therapeutic...

EP 460 - Rambling Reflections From The Road: You Are Loved

Stark Reflections on Writing and Publishing

In this short solo episode Mark shares a "Rambling Reflection From The Road" while at Superstars Writing Seminars talking about the important signals that seemed to come at the right time: Your feelings are valid Your opinions matter You are irreplaceable Your best is enough It's okay to take a break You are loved Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this...

EP 459 - Creating Experiences in Art and Story with Tanya Hales

Stark Reflections on Writing and Publishing

In this episode Mark interviews author and artist Tanya Hales. Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Tanya talk about: When Tanya and Mark first met: at Superstars Writing Seminars The sketch that Tanya made of Mark at SSWS when he was speaking there Identifying herself as equal parts author and illustrator The value of CREATING EXPERIENCES with people...

EP 458 - Push For Better

Stark Reflections on Writing and Publishing

In this brief bonus episode Mark shares an annual "Push for Better" Push-Up challenge he has joined for the third Feb in a row and the fact he has created a team that others can join. The Push-Up Challenge is one that combines fun physical activity (2000 pushups between Feb 5 and Feb 27, 2026) with support for Mental Health Awareness and fundraising. Team Landing Page: The Canadian version of this program raises funds for CMHA (Canadian Mental Health Association). Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save...

EP 457 - A Show That Makes You Smile with The Patrick Scott Patterson Project

Stark Reflections on Writing and Publishing

Mark interviews Scott from The Patrick Scott Patterson Project Podcast. Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Scott talk about: How Scott got into the current numerous roles that he is participating in today, including podcasting Being inspired by the dreams that his parents had but which they pushed off to the side The pro wrestling experience that he...

More Episodes

Mark interviews artist, author, and indie bookstore owner Donovan Scherer about his writing, his art, and his store in downtown Kenosha, Wisconsin.

Prior to the interview, Mark welcomes new patrons, shares recent comments, a personal update and a word about this episode's sponsor.

This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report.

In their interview, Mark and Donovan talk about:

Donovan background as an illustrator creating various characters, and then eventually moving on to writing middle grade chapter books
Never really learning about how to sell books online, but rather through in person events like comic book conventions
The popularity of the ZomBeans (zombies) Donovan has drawn, including unique caricatures of his patrons
The idea of working on a "talking flowchart" to help understand what people gravitate towards
How Donovan has been doing local markets for 15 years -- since 2010
The regular festivals Donovan has started running in the parking lot across the street from his store
Acquiring the Studio Moonfall 400 square foot store in 2019
What Donovan carries in his store
How Donovan acquired ten pallets of books from a library that was wanting to move them
Half of what Donovan sells in his own store being his own work -- meaning that his average margin is much higher than most other bookstores
The CUT THE LINE promo where authors can get their books featured in the store and via the store's socials by providing 8 copies of their book to Studio Moonfall
And more...

After the interview Mark reflects on the incredible effort and unique approach to creating his own store in order to ensure his work was available in a brick and mortar space. He also talks about the various margins that are typical for bookstores and how Donovan has navigated that with some ingenius moves.

Mark also shares a special offer for patrons related to the CUT THE LINE promotion Donovan has in place.

Links of Interest:

Donovan Scherer is an author and illustrator creating worlds of adventure with a sense of humor and a little bit of dread that everything will go terribly, terribly wrong.

In 2009, he started the Fear & Sunshine series of middle-grade illustrated novels and began his work in book publishing. Along with developing more of his own series across novels, comics, video games, and animation, he also works with independent authors to help bring their stories to life.

In 2019, he opened the Studio Moonfall in downtown Kenosha, Wisconsin - an art studio and bookstore featuring his endlessly increasing body of work and highlighting other local and independent authors and artists.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

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