Building Attorney Podcast Networks for Targeted Local Search and Client Growth
Podcasting Tech
Have you ever wondered how attorneys can use podcasts not just to build an audience, but to reach their ideal clients at exactly the right moment? If so, you’re going to love this episode. If you’re in the legal industry or work with a niche professional service, this discussion will reshape how you think about podcasting and digital marketing. In episode 51 of the PodcastingTech show, we are chatting with Dennis DM Meador, founder and CEO of , to learn how he’s helping lawyers and legal professionals leverage podcasting and YouTube to amplify their reputation, authority, and...
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Tom Barrasso Reveals How PodLP Unlocks 3B+ Listeners Beyond Smartphones
Podcasting Tech
Have you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen. Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of ,...
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Data-Driven Growth for Podcasters: Targeting and Monetization Tips from David (Ledge) of Listen Network
Podcasting Tech
Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!” In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at , for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret...
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Top Legal Mistakes Podcasters Make and How to Avoid Them with Gordon Firemark
Podcasting Tech
If you’re podcasting as a business, you can’t afford to skip the legal groundwork—contracts, trademarks, and protections aren’t just red tape; they’re your safety net. In Episode 48 of the PodcastingTech Show, we’re cracking open the playbook to help you dodge costly errors, secure your brand, and future-proof your podcast. Our Guest? Gordon Firemark—aka “,” who has been a guiding force in the podcasting industry for over 16 years. Whether you’re launching your first show or navigating the complexities of a growing media brand, Gordon’s legal expertise is the gold...
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The Relationship-First Podcasting Blueprint: Dr. Jeremy Weisz on Networking, B2B Growth, and Lasting Impact with RISE 25
Podcasting Tech
Building strong business relationships through podcasting isn’t just important—it’s the secret to long-term success. Because let’s be honest: your podcast’s real value isn’t measured in downloads, but in the meaningful connections you create. So, how do you turn guest appearances into powerful partnerships? On today’s episode of PodcastingTech, we’re breaking down exactly how to maximize your guest list—and transform your podcast into a networking powerhouse. Ready to unlock its full potential? Let’s dive in. In episode 47, host Mathew Passy sits down with Dr. Jeremy Weisz,...
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How Podkit Simplifies Sponsorships and Media Kits for Podcasters with Eric Melchor
Podcasting Tech
Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss! In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of , to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the...
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Horse Radio Network’s Glenn Hebert Talks Podcast Segments, Sponsorship, and Community
Podcasting Tech
If you’ve ever wondered why super-specific podcasts succeed or how a daily Show builds such a loyal, lasting community, this episode of podcastingtech is tailored for you. Today, Mathew Passy chats with Glenn Hebert, aka Glenn the Geek—founder of the and host of Horses in the Morning. Glenn Hebert is a legend in the niche podcasting world. He’s launched over 20 shows covering every corner of the equestrian universe and pioneered the art of segment-driven, community-based content that keeps listeners coming back for thousands of episodes. His story is a playbook for anyone longing to...
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Unlocking Podcast Potential: How Tina Dietz Turns Audio into Published Books
Podcasting Tech
Have you ever considered transforming your podcast into a book to expand your reach and credibility? This episode of Podcasting Tech delves into an innovative approach to unlock your Podcast potential and transform your Podcast into a published book. In this episode, Mathew Passy chats with Tina Dietz, a media mogul and CEO of and . Tina shares her journey into the podcasting world, her love for voice work, and how she leverages her companies to make a significant impact. Tina Dietz is not just a podcaster but an audiobook entrepreneur helping voices reach new audiences. With her...
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Lindsay McMahon’s Podcast Success Formula: Stand Out, Grow & Build Your Brand
Podcasting Tech
Are you ready to elevate your podcast with proven and cost-effective solutions? In this episode, we dive into innovative strategies and stories that will help transform your show from ordinary to extraordinary. Lindsay McMahon, CEO and co-host of the , joins us. With over a decade in the podcasting industry, Lindsay has a wealth of experience teaching English worldwide and has consciously leveraged podcasting as a tool for language transformation and connection. We explore Lindsay's journey from teaching English to creating a successful podcasting empire. Hear about her strategies for...
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How to Thrive and Stand Out in Today's Podcasting World with Caroline Hull
Podcasting Tech
Are you feeling overwhelmed by the ever-changing world of podcasting and looking for strategies to make your show stand out and become profitable? This episode will guide you in focusing on what truly drives business growth, transforming your podcast into a client-attracting asset without relying on massive downloads or ads. Get ready to dive deep and master insights and growth strategies in the competitive podcasting space. Today we’re chatting with Caroline Hull, a seasoned podcast coach and business strategist at , to share her journey and expertise in leveraging podcasts for business...
info_outlineTop Tips for Cost-Effective Podcasting With Sarah St John
Are you looking to elevate your podcast while keeping costs low? You're in the right place. Today on Podcasting Tech, we feature an expert in budget-friendly podcasting and effective marketing techniques.
Sarah St John, a seasoned entrepreneur, podcaster, and author, joins us to share invaluable insights from her journey. Sarah hosts a Top 100 Entrepreneurial Podcast on Apple called the Frugalpreneur podcast. She also owns a podcast marketing agency aptly called Podcast Marketing Agency.
Host, Mathew Passy chats with Sarah St John about her entry into podcasting, her successful methods for growing a podcast on a budget, and her new venture in podcast marketing.
Main topics covered in the episode:
- Sarah St John’s journey into podcasting and the creation of Frugalpreneur.
- Early investments and budgeting tips for starting a podcast.
- Strategies that contributed to Sarah's podcasting success, including thematic mini-series and securing notable guests.
- How the podcasting landscape has evolved with new technologies and shorter episode formats.
- Key mistakes podcasters make and how to avoid them, such as optimizing cover art and episode titles.
- An innovative approach to podcast marketing that includes Times Square billboards and other unique promotional tactics.
Why this episode is important:
Whether you're just starting or looking to refine your podcast, Sarah's pragmatic approach offers actionable advice to maximize your resources effectively. She is well-versed in cost-efficient strategies to help businesses and podcasts thrive. Let's engage in a conversation about cutting-edge marketing tactics and essential strategies every podcaster should know.
IN THIS EPISODE, WE COVER:
- Sarah’s journey into podcasting: From the creation of Frugalpreneur to flourishing beyond her initial book launch.
- Strategies for early success: Examples include topical mini-series and featuring notable guests like Pat Flynn and John Lee Dumas.
- Importance of shorter episodes: How Sarah improved her completion rates and overall podcast ranking.
- Conducting effective podcast audits: Steps to improve cover art, episode descriptions, and search engine optimization (SEO).
- Innovative marketing tactics: Utilizing Times Square billboards and the potential for podcasters.
Links and resources mentioned in this episode:
- Frugalpreneur Podcast
- Frugalpreneur Book
- Sarah’s Podcast Marketing Agency
- Recommended hardware: Audio Technica ATR2100 USB microphone
Join us next time on Podcasting Tech, and don't forget to subscribe on your favorite platform or follow us on social media. Your journey to unlocking the full potential of your podcast starts now!
**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**
For additional resources and insights visit podcastingtech.com or follow us on social media:
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PODCASTING TECH IS POWERED BY:
- Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
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- Riverside.fm - Record Podcasts And Videos From Anywhere
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- Hostinger for Website
- Podgagement - Engage your audience and grow your podcast!
EQUIPMENT IN USE:
- Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
- EV RE20 with 309a Shockmount
- Rode PSA1+
- iPhone continuity camera but previously the Logitech Brio 4k
- DCMEKA In-Ear Monitors
- BusyBox Smart Sign