Tom Barrasso Reveals How PodLP Unlocks 3B+ Listeners Beyond Smartphones
Release Date: 05/27/2025
Podcasting Tech
Have you ever wondered how attorneys can use podcasts not just to build an audience, but to reach their ideal clients at exactly the right moment? If so, you’re going to love this episode. If you’re in the legal industry or work with a niche professional service, this discussion will reshape how you think about podcasting and digital marketing. In episode 51 of the PodcastingTech show, we are chatting with Dennis DM Meador, founder and CEO of , to learn how he’s helping lawyers and legal professionals leverage podcasting and YouTube to amplify their reputation, authority, and...
info_outlinePodcasting Tech
Have you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen. Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of ,...
info_outlinePodcasting Tech
Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!” In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at , for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret...
info_outlinePodcasting Tech
If you’re podcasting as a business, you can’t afford to skip the legal groundwork—contracts, trademarks, and protections aren’t just red tape; they’re your safety net. In Episode 48 of the PodcastingTech Show, we’re cracking open the playbook to help you dodge costly errors, secure your brand, and future-proof your podcast. Our Guest? Gordon Firemark—aka “,” who has been a guiding force in the podcasting industry for over 16 years. Whether you’re launching your first show or navigating the complexities of a growing media brand, Gordon’s legal expertise is the gold...
info_outlinePodcasting Tech
Building strong business relationships through podcasting isn’t just important—it’s the secret to long-term success. Because let’s be honest: your podcast’s real value isn’t measured in downloads, but in the meaningful connections you create. So, how do you turn guest appearances into powerful partnerships? On today’s episode of PodcastingTech, we’re breaking down exactly how to maximize your guest list—and transform your podcast into a networking powerhouse. Ready to unlock its full potential? Let’s dive in. In episode 47, host Mathew Passy sits down with Dr. Jeremy Weisz,...
info_outlinePodcasting Tech
Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss! In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of , to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the...
info_outlinePodcasting Tech
If you’ve ever wondered why super-specific podcasts succeed or how a daily Show builds such a loyal, lasting community, this episode of podcastingtech is tailored for you. Today, Mathew Passy chats with Glenn Hebert, aka Glenn the Geek—founder of the and host of Horses in the Morning. Glenn Hebert is a legend in the niche podcasting world. He’s launched over 20 shows covering every corner of the equestrian universe and pioneered the art of segment-driven, community-based content that keeps listeners coming back for thousands of episodes. His story is a playbook for anyone longing to...
info_outlinePodcasting Tech
Have you ever considered transforming your podcast into a book to expand your reach and credibility? This episode of Podcasting Tech delves into an innovative approach to unlock your Podcast potential and transform your Podcast into a published book. In this episode, Mathew Passy chats with Tina Dietz, a media mogul and CEO of and . Tina shares her journey into the podcasting world, her love for voice work, and how she leverages her companies to make a significant impact. Tina Dietz is not just a podcaster but an audiobook entrepreneur helping voices reach new audiences. With her...
info_outlinePodcasting Tech
Are you ready to elevate your podcast with proven and cost-effective solutions? In this episode, we dive into innovative strategies and stories that will help transform your show from ordinary to extraordinary. Lindsay McMahon, CEO and co-host of the , joins us. With over a decade in the podcasting industry, Lindsay has a wealth of experience teaching English worldwide and has consciously leveraged podcasting as a tool for language transformation and connection. We explore Lindsay's journey from teaching English to creating a successful podcasting empire. Hear about her strategies for...
info_outlinePodcasting Tech
Are you feeling overwhelmed by the ever-changing world of podcasting and looking for strategies to make your show stand out and become profitable? This episode will guide you in focusing on what truly drives business growth, transforming your podcast into a client-attracting asset without relying on massive downloads or ads. Get ready to dive deep and master insights and growth strategies in the competitive podcasting space. Today we’re chatting with Caroline Hull, a seasoned podcast coach and business strategist at , to share her journey and expertise in leveraging podcasts for business...
info_outlineHave you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen.
Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of PodLP, the innovative app that brings podcasts to feature phones (“dumb phones”) around the world. If you’ve ever assumed your listeners all have iPhones or Androids, this episode will seriously open your eyes!
Tom Barrasso is a software developer and entrepreneur based in New Zealand who created PodLP out of a desire for digital detox—and a personal challenge to prove that even “dumb phones” could be smart about podcasts. His unique expertise bridges podcast technology and truly global access.
We discuss exactly how PodLP makes podcasts accessible to listeners in emerging markets in India and beyond. Tom unpacks how PodLP is breaking Podcast barriers with feature Phone technology,, the surprising size and diversity of the feature phone landscape, and why Western podcasters should be paying attention.
You’ll learn about the technical challenges Tom faced building for this underserved audience, how PodLP works on devices most of us never think about, and what this means for your show’s global reach.
IN THIS EPISODE, WE COVER:
- Why Tom built PodLP: How a pandemic project turned into a worldwide feature phone podcast platform, and why digital detox was the spark. (1:00)
- The size of the feature phone market: India, the U.S., and beyond—find out who’s actually buying feature phones in 2024 (hint: it’s not just seniors!). (5:20)
- Why and how feature phone users matter for podcasting: Tom explains why emerging markets are the next frontier for English (and non-English) podcast consumption—and what makes audio perfect there. (7:00)
- How PodLP works: What’s different on a tiny screen, what features you’ll recognize, and why every PodLP download equals a real listen. (8:55)
- How to get your podcast listed: Good news—if you’re in Podcast Index, you’re already there. If not, you might be missing out on millions of potential listeners. (11:20)
- Technical tips & improvements for podcast accessibility: Why high-bitrate audio or huge artwork isn’t always best, and how thinking globally can help your show grow. (15:10)
Links and resources mentioned in this episode:
- PodLP (explore the platform, check if your show is listed!): https://podlp.com/
- Podcast Index (ensure your show is included): https://podcastindex.org/
- NPR Planet Money (Tom’s recommended listening): https://www.npr.org/sections/money/
- How I Built This (Tom’s pick): https://www.npr.org/sections/how-i-built-this/
- Learn more about KaiOS: https://www.kaiostech.com/
- Read more on IPv6 and why it matters: https://www.cloudflare.com/learning/network-layer/what-is-ipv6/
- Follow with PodLP on Social Media: Linkedin - @PodLP
Instagram - @podlp_app
Facebook - @Podlp App
Don’t miss this episode if you care about podcast growth, global access, and the next billion listeners! For more insights and tech tips, subscribe to podcastingtech.com to listen to previous episodes of the PodcastingTech Show.
**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**
For additional resources and insights visit podcastingtech.com or follow us on social media:
- Instagram: @mathewpassy
- LinkedIn - /mathewpassy
- Threads: @mathewpassy
- Twitter/X: @mathewpassy
- Facebook - /podcastingtech, /mathewpassy
PODCASTING TECH IS POWERED BY:
- Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
- Podpage - Build a beautiful podcast website in 5 minutes
- Riverside.fm - Record Podcasts And Videos From Anywhere
- Castmagic - 10x Audio Content With AI
- Podmatch - Matching Hosts and Guest for Podcast Interviews
- Hostinger for Website
- Podgagement - Engage your audience and grow your podcast!
EQUIPMENT IN USE:
- Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
- EV RE20 with 309a Shockmount
- Rode PSA1+
- iPhone continuity camera but previously the Logitech Brio 4k
- DCMEKA In-Ear Monitors
- BusyBox Smart Sign