Libsyn Directory

Horse Radio Network’s Glenn Hebert Talks Podcast Segments, Sponsorship, and Community

Release Date: 04/22/2025

The One Tool Podcast Agencies NEED: Inside Northflow.io with Fran Melo & Simona Constantini

Podcasting Tech

missed deadlines, and endless email chains? Discover , the all-in-one platform built to revolutionize your podcast production workflow. Join us as Northflow.io CEO (a serial entrepreneur whose last startup was acquired for $3.5M!) and (who runs a real-world podcast production agency!) reveal how they're bringing sanity, efficiency, and seamless project management to the podcasting world. Say goodbye to "duct-taping" solutions. Northflow.io integrates everything you need – from task management, guest booking, and asset organization to team collaboration – all under one roof. Learn how this...

How Katana Video is Revolutionizing Podcast Editing: AI-Powered Solutions with Sam Bhattacharyya

Podcasting Tech

Are you frustrated with the headaches of editing Zoom podcast recordings? Wish you could turn raw footage into polished video podcasts—without hours of tedious work or a big budget? This episode is for you. In this episode, host Mathew Passy sits down with Sam Bhattacharyya, CEO of , to explore how AI is transforming video podcast editing—especially for creators working with Zoom recordings. Whether you’re a seasoned podcaster or just starting out, you’ll learn how Katana Video’s AI-powered editing brings pro-quality video podcasts within anyone’s reach—no editing background...

The Future of Podcasting: AI-Powered Planning, Smart Repurposing & Automation Secrets (Ft. Slobodan Manic ‘Sunny’ of PodPacer)

Podcasting Tech

Tired of spending endless hours figuring out how to get your podcast content to work harder for you? Imagine having a tool that not only generates engaging show notes tailored to your voice, but also repurposes your episodes for maximum reach—all while freeing up time to focus on what you love: creating great conversations. In this episode 53 of Podcasting Tech, host Mathew Passy sits down with Slobodan Manic, aka Sunny, co-founder of and host of the . Sunny pulls back the curtain on how he transformed his own podcast—and sanity—by leveraging AI to supercharge show prep, automate...

Turning Podcast Data Into Opportunity with Miguel Gonzalez, Founder of PodcastDB

Podcasting Tech

Ever wondered how top marketers and podcasters find and pitch the right shows—fast? If you are tired of shooting in the dark when it comes to podcast growth, guesting, or sponsorship this episode of PodcastingTech is tailored for you. Get ready to uncover the tech and tactics that make podcast outreach smarter, more accurate, and more profitable. Today, host Mathew Passy sits down with Miguel Gonzalez, owner of , a platform packed with actionable podcast data, intuitive search, and breakthrough advertising tools. From navigating the challenges of building in the podcasting space to how...

Building Attorney Podcast Networks for Targeted Local Search and Client Growth

Podcasting Tech

Have you ever wondered how attorneys can use podcasts not just to build an audience, but to reach their ideal clients at exactly the right moment? If so, you’re going to love this episode. If you’re in the legal industry or work with a niche professional service, this discussion will reshape how you think about podcasting and digital marketing. In episode 51 of the PodcastingTech show, we are chatting with Dennis DM Meador, founder and CEO of , to learn how he’s helping lawyers and legal professionals leverage podcasting and YouTube to amplify their reputation, authority, and...

Tom Barrasso Reveals How PodLP Unlocks 3B+ Listeners Beyond Smartphones

Podcasting Tech

Have you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen. Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of ,...

Data-Driven Growth for Podcasters: Targeting and Monetization Tips from David (Ledge) of Listen Network

Podcasting Tech

Are you tired of vague podcast “growth hacks” and ready to get down to brass tacks on ROI, client retention, and results you can actually measure? “If you’re a business podcaster, thought leader, or agency, this episode just might change the way you think about podcast growth forever!” In episode 49 of the PodcastingTech Show, host Mathew Passy sits down with David (Ledge) Ledgerwood, cofounder and revenue lead at , for a deep dive into growing your Podcast audience through hyper-targeted marketing. David breaks down how treating your podcast like a business startup can be the secret...

Top Legal Mistakes Podcasters Make and How to Avoid Them with Gordon Firemark

Podcasting Tech

If you’re podcasting as a business, you can’t afford to skip the legal groundwork—contracts, trademarks, and protections aren’t just red tape; they’re your safety net. In Episode 48 of the PodcastingTech Show, we’re cracking open the playbook to help you dodge costly errors, secure your brand, and future-proof your podcast. Our Guest? Gordon Firemark—aka “,” who has been a guiding force in the podcasting industry for over 16 years. Whether you’re launching your first show or navigating the complexities of a growing media brand, Gordon’s legal expertise is the gold...

The Relationship-First Podcasting Blueprint: Dr. Jeremy Weisz on Networking, B2B Growth, and Lasting Impact with RISE 25

Podcasting Tech

Building strong business relationships through podcasting isn’t just important—it’s the secret to long-term success. Because let’s be honest: your podcast’s real value isn’t measured in downloads, but in the meaningful connections you create. So, how do you turn guest appearances into powerful partnerships? On today’s episode of PodcastingTech, we’re breaking down exactly how to maximize your guest list—and transform your podcast into a networking powerhouse. Ready to unlock its full potential? Let’s dive in. In episode 47, host Mathew Passy sits down with Dr. Jeremy Weisz,...

How Podkit Simplifies Sponsorships and Media Kits for Podcasters with Eric Melchor

Podcasting Tech

Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss! In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of , to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the...

More Episodes

If you’ve ever wondered why super-specific podcasts succeed or how a daily Show builds such a loyal, lasting community, this episode of podcastingtech is tailored for you.

Today, Mathew Passy chats with Glenn Hebert, aka Glenn the Geek—founder of the Horse Radio Network and host of Horses in the Morning. Glenn Hebert is a legend in the niche podcasting world. He’s launched over 20 shows covering every corner of the equestrian universe and pioneered the art of segment-driven, community-based content that keeps listeners coming back for thousands of episodes. His story is a playbook for anyone longing to turn a passion into a sustainable, profitable podcasting network.

We dive deep into why ultra-niche shows (even with tiny audiences!) can outpace bigger counterparts in profitability, how segmenting your podcast creates addictive “can’t miss” listening, and the simple but powerful ways anyone can build a vibrant podcast community. Glenn also shares what it’s really like to sell your network to a major media company and why host-listener relationships are the secret power of podcasting.

Whether you’re just launching or scaling up a podcast, this episode will change how you think about audience, content, and community. Connect with Mathew and Glenn on social or let us know what segment you’d add to your podcast after hearing today’s insights!

IN THIS EPISODE, WE COVER:

How Glenn started in podcasting, discovering the power of niches—and why “people come for the content, but stay for the host.” (00:02)
The story behind Horses in the Morning and the segment-driven show format that’s kept listeners engaged for thousands of episodes. (03:54)
The accident (and brilliance) behind “Really Bad Ads”—and why keeping that viral segment at the end keeps listeners until the last second. (09:00)
Glenn’s method for launching new shows: why finding the right host, a sponsor, and a media partner before starting is always a winning formula. (10:30)
Why ultra-niche shows with small but passionate audiences are easier to monetize, attract loyal sponsors, and outperform generalist content. (15:10)
The real-world process—and the realities—of selling a podcast network to a major media company. (18:00)
Effective podcast marketing strategies: from targeting existing communities to using word-of-mouth and media partnerships. (19:36)
Glenn’s #1 wish for podcast tech: create an “archive vs active” split to make discovery easier for real listeners. (23:29)
The tech gear that changed Glenn’s show production (from the RODECaster Pro to the Zoom P4), plus why gear isn’t the most important thing. (26:31)
Glenn’s must-listen podcasts—and what community-led shows he never misses. (28:12)

Links and resources mentioned in this episode:

Horse Radio Network: https://www.horseradionetwork.com/
Horses in the Morning podcast: https://www.horseradionetwork.com/shows/horses-in-the-morning/
Follow Glenn on Social Media: @GlennHebert Facebook

@GlennHebert - LinkedIn

Follow Horse Radio on Instagram

X (Twitter)

Facebook

Discover Glenn’s favourite Podcasts: Bob & Sherri Show: https://www.bobandsheri.com/
Daily Tech News Show: https://dailytechnewsshow.com/
What Was That Like podcast: https://whatwasthatlike.com/
School of Podcasting by Dave Jackson: https://www.schoolofpodcasting.com/
Ask the Podcast Coach: https://www.askthepodcastcoach.com/
Recommended hardware: RODECaster Pro (https://amzn.to/43JFOYH)

Zoom P4 (https://amzn.to/3O1kB64 )

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

For additional resources and insights visit podcastingtech.com or follow us on social media:

Instagram: @mathewpassy
LinkedIn - /mathewpassy
Threads: @mathewpassy
Twitter/X: @mathewpassy
Facebook - /podcastingtech, /mathewpassy

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EQUIPMENT IN USE:

Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
EV RE20 with 309a Shockmount
Rode PSA1+
iPhone continuity camera but previously the Logitech Brio 4k
DCMEKA In-Ear Monitors
BusyBox Smart Sign

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