The Future of Podcast Monetization: Courtney Carthy on How Lenny.fm Helps Podcasters Get Paid

Have you ever wanted to earn money from your podcast without dealing with tons of payment methods or piling on more work? This episode has got you covered!

In today's episode of Podcasting Tech, Mathew Passy chats with Courtney Carthy, a podcast creator and producer from Melbourne, Australia. Courtney is one of the creators of Lenny.fm, an innovative platform for podcast creators and listeners that seamlessly helps podcasters get paid for their creations.

Having started as a producer at the Australian Broadcasting Corporation, working on various radio shows and digital channels, Courtney is passionate about creators being paid for their work. After almost 10 years he left to create one of Australia's first independent podcast networks - Nearly Media.

In 2014, he transitioned from broadcasting to working with digital content creators, producing 15 original shows and 20 branded podcasts that attract millions of downloads annually. Today, he shares his journey and explains how Lenny.fm is revolutionizing podcast monetization.

Courtney's dedication to simplifying monetization without altering the listening experience showcases the potential for podcasts to flourish economically. 

IN THIS EPISODE, WE COVER:

• Courtney’s journey: From student radio to Nearly Media. His shift from radio to podcasting and launching a podcast production company. (00:01:01) 
• The birth of Lenny.fm: Courtney explains how Lenny.fm functions as a payment platform without hosting content, enabling listeners to support their favorite shows directly. (00:05:06) 
• Incentives for using Lenny.fm: Discuss why listeners should subscribe and support through Lenny, and the benefits for podcasters. (00:08:26) 
• Tracking and supporting through Lenny.fm: How the system tracks podcast publications and ensures fair distribution of funds to active shows. (00:14:00) 
• The ecosystem of support: How support from one podcast can benefit others within the Lenny.fm ecosystem. (00:16:14) 

Links and resources mentioned in this episode:

• Lenny.fm platform - https://creators.lenny.fm/about/ 
• Creator's Portal for Lenny.fm -
• https://creators.lenny.fm/
• Nearly Media - https://www.nearly.com.au/about-nearly-media/ 
• Follow Courtney Carthy on social media:
• Linkedin: https://www.linkedin.com/in/courtneycarthy/
• Facebook: https://www.facebook.com/lennyinc
• Instagram: https://www.instagram.com/lennyinc_/ 
• Recommended equipment:  Yellowtec microphones
• Software recommendation: Opus clips
• Editing software: Reaper

This episode is a treasure trove for podcasters eager to improve their monetization strategies without compromising their creative integrity. You will also learn about the importance of keeping podcasting simple for creators, the concept of supporting shows without extra content creation, and the ultimate goal of making money flow seamlessly to podcast creators. 

Join Courtney Carthy and Mathew Passy as they decode the future of podcast monetization with Lenny.fm. 

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PODCASTING TECH IS POWERED BY:

• Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
• Podpage - Build a beautiful podcast website in 5 minutes
• Riverside.fm - Record Podcasts And Videos From Anywhere
• Castmagic - 10x Audio Content With AI
• Podmatch - Matching Hosts and Guest for Podcast Interviews
• Hostinger for Website
• Podgagement - Engage your audience and grow your podcast!

EQUIPMENT IN USE:

• Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
• EV RE20 with 309a Shockmount 
• Rode PSA1+
• iPhone continuity camera but previously the Logitech Brio 4k
• DCMEKA In-Ear Monitors
• BusyBox Smart Sign