Mastering Podcast Guest Relationships: Stefan Lubinski on Building Podcasting Success and Audience Engagement

Many podcasters dream of using their show as a powerful relationship-building tool—but how do you do it effectively? If you’re looking to create meaningful business connections through podcasting, this episode of PodcastingTech is for you!

This week, Mathew Passy sits down with Stefan Lubinski, creator at Audience Builders, to explore innovative ways podcasters can leverage their shows as strategic relationship acquisition tools for business growth.

Stefan Lubinski is a seasoned sales trainer, speaker, and podcast producer, with experience hosting television, radio, and online productions. With a strong background in sales and business development, he has helped transform multiple podcasts into thriving thought leadership platforms.

Tune in and discover how to turn your podcast into a networking powerhouse!

IN THIS EPISODE, WE COVER:

• From Sales to Podcasting: Stefan shares his journey from sales to podcasting and how his accidental entry into media led to the creation of successful media brands. (00:01:14)
• Turning Podcasts into Relationship Bridges: Stefan shares his model of involving select industry movers on a podcast to foster beneficial partnerships and joint ventures. (00:04:17)
• The Strategy behind Content for Business: Stefan breaks down the concept of using podcasts as relationship acquisition tools rather than focusing solely on audience downloads and using podcasts for long-term business growth. (00:05:48) 
• Mastering Guest Relationships: Stefan explains the do's and don'ts of leveraging podcast guest appearances for business and the importance of relationship nurturing. (00:10:13) 
• Pay-to-play Models in Podcasting: The pros and cons of pay-to-play models in podcasting and how they can offer value when done transparently. (00:18:02) 
• The Future of Podcasting: Stefan's vision for an all-in-one podcasting platform, covering everything from guest management to publication and social syndication. (00:24:42) 

Links and resources mentioned in this episode:

• Connect with Stefan Lubinski:
• Follow Steven on Linkedin - @stefanlubinski 
• Connect with Stefan’s podcast recommendations

           Tim Ferriss' Podcast

           The Diary of a CEO

• Riverside for improved virtual interviews
• Descript for podcast editing

Understanding the power of podcasting in fostering relationships and business growth is crucial. Subscribe to Podcasting Tech on all major platforms and follow us on social media for more insights and updates.

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PODCASTING TECH IS POWERED BY:

• Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
• Podpage - Build a beautiful podcast website in 5 minutes
• Riverside.fm - Record Podcasts And Videos From Anywhere
• Castmagic - 10x Audio Content With AI
• Podmatch - Matching Hosts and Guest for Podcast Interviews
• Hostinger for Website
• Podgagement - Engage your audience and grow your podcast!

EQUIPMENT IN USE:

• Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
• EV RE20 with 309a Shockmount 
• Rode PSA1+
• iPhone continuity camera but previously the Logitech Brio 4k
• DCMEKA In-Ear Monitors
• BusyBox Smart Sign