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How Podkit Simplifies Sponsorships and Media Kits for Podcasters with Eric Melchor

Podcasting Tech

Release Date: 04/29/2025

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Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss!

In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of Podkit, to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the b2b podcast ad network B2BPodPros.

Eric isn’t just changing the tools you have as a podcaster—he’s walked the walk, having founded B2B Pod Pros and host of the Innovators Can Laugh podcast. Eric’s hands-on experience in building a network, attracting sponsors, and innovating solutions for creators like you makes him an exceptional guide on the journey to monetizing your podcast.

Why this episode is important: If you’re tired of piecing together PDFs or updating endless slides to try and attract sponsors, you’ll want to know about Podkit’s real-time, automation-first approach to media kits. With Podkit, you can hear direct insights on what sponsors are actually looking for and how the podcast sponsorship landscape is evolving. Dive in and let Eric and Mathew guide you into the nuts and bolts of creating, maintaining, and leveraging a modern media kit to showcase your show’s unique value.

IN THIS EPISODE, WE COVER:

  • How Eric used podcasting to build relationships and a powerful network across Europe (01:22)
  • The challenge of monetizing B2B podcasts and the birth of B2B Pod Pros (04:00)
  • What makes Podkit’s media kits different—and why automation is a must for today’s creators (07:19)
  • Key sponsorship concerns: tracking, measurement, and real stats (11:06)
  • The plan for Podkit’s AI-powered sponsor-matching feature and future expansion (10:05)
  • What Eric wants to see improved in podcasting tech—from all-in-one workflow tools to a universal podcast “listener score” (15:20)
  • Eric’s must-listen podcasts and what makes a truly engaging show host (19:22)

Links and resources mentioned in this episode:


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