How Podkit Simplifies Sponsorships and Media Kits for Podcasters with Eric Melchor

Are you interested in streamlining how you land and wow sponsors for your podcast, while showcasing your show in a modern, dynamic way? If you want to spend less time making presentations and more time podcasting, this is an episode you don’t want to miss!

In this episode, Mathew Passy sits down with Eric Melchor, the co-founder of Podkit, to explore how podcasters can effortlessly create professional, up-to-date media kits that impress sponsors and open doors to new opportunities. Eric is also the host of the Innovators Can Laugh podcast (interviews with European tech founders) and founder of the b2b podcast ad network B2BPodPros.

Eric isn’t just changing the tools you have as a podcaster—he’s walked the walk, having founded B2B Pod Pros and host of the Innovators Can Laugh podcast. Eric’s hands-on experience in building a network, attracting sponsors, and innovating solutions for creators like you makes him an exceptional guide on the journey to monetizing your podcast.

Why this episode is important: If you’re tired of piecing together PDFs or updating endless slides to try and attract sponsors, you’ll want to know about Podkit’s real-time, automation-first approach to media kits. With Podkit, you can hear direct insights on what sponsors are actually looking for and how the podcast sponsorship landscape is evolving. Dive in and let Eric and Mathew guide you into the nuts and bolts of creating, maintaining, and leveraging a modern media kit to showcase your show’s unique value.

IN THIS EPISODE, WE COVER:

• How Eric used podcasting to build relationships and a powerful network across Europe (01:22)
• The challenge of monetizing B2B podcasts and the birth of B2B Pod Pros (04:00)
• What makes Podkit’s media kits different—and why automation is a must for today’s creators (07:19)
• Key sponsorship concerns: tracking, measurement, and real stats (11:06)
• The plan for Podkit’s AI-powered sponsor-matching feature and future expansion (10:05)
• What Eric wants to see improved in podcasting tech—from all-in-one workflow tools to a universal podcast “listener score” (15:20)
• Eric’s must-listen podcasts and what makes a truly engaging show host (19:22)

Links and resources mentioned in this episode:

• Explore Podkit and create your free media kit: https://p0dk.it
• View an example Podkit (from this episode) 
• B2B Pod Pros - B2B podcast network founded by Erick Melchor
• Innovators Can Laugh podcast - hosted by Eric
• Follow Eric Melchor on LinkedIn: https://www.linkedin.com/in/ericmelchor/
• Recommended software: Riverside.fm - https://www.riverside.fm/?via=mathew
• Discover Eric’s favourite podcasts - My First Million podcast
•                                                             Hidden Brain podcast

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PODCASTING TECH IS POWERED BY:

• Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
• Podpage - Build a beautiful podcast website in 5 minutes
• Riverside.fm - Record Podcasts And Videos From Anywhere
• Castmagic - 10x Audio Content With AI
• Podmatch - Matching Hosts and Guest for Podcast Interviews
• Hostinger for Website
• Podgagement - Engage your audience and grow your podcast!

EQUIPMENT IN USE:

• Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
• EV RE20 with 309a Shockmount 
• Rode PSA1+
• iPhone continuity camera but previously the Logitech Brio 4k
• DCMEKA In-Ear Monitors
• BusyBox Smart Sign