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20 | Why Real Estate is Just Another Business with John Casmon

Multifamily By The Slice

Release Date: 02/21/2022

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John Casmon launched Casmon Capital Group to help busy professionals invest in real estate without taking on a second job. We've helped families invest in close to $90M in multifamily apartments to create passive income, reduce their tax obligation, and foster generational wealth. John hosts the Target Market Insights: Multifamily + Marketing podcast. In addition, he is the co-founder of the Midwest Real Estate Networking Summit. As a former marketing executive, John oversaw marketing campaigns for General Motors, PepsiCo, and MillerCoors. 

 

Let’s tune in to his story!

 

[00:01 - 04:56] Opening Segment

 

  • Welcome to the podcast!
  • Get to know our guest John Casmon
    • Bio
    • How John continues to grow their portfolio without the hassles of being a landlord or flipper

 

[04:57 - 13:05] Why Real Estate is Just Another Business

 

  • This is Just Another Business
    • John’s executive marketing experience background
    • You are creating a branding 
  • The Brand in the Marketing
    • The brand is what other people say about you
    • Building a brand as a multifamily syndicator
  • 3C’s to Attract Capital
    • Confidence
    • Credibility
    • Connections 

 

[13:06 - 29:24] How to Build Your Investor Database

 

  • Brand building is built on interactions
  • How John met his mentor, Joe Fairless
  • The reason behind John’s coaching business
  • Be clear on what you want to solve in the real estate realm
  • Systems and processes are going to be keys to your success
  • The Legacy Round

 

[29:25 - 35:10] Slice of Knowledge

 

  • John’s Last Words
    • “Take the risk to pursue your passions.”
  • One Slice of Wisdom
    • “Believe in your training.”
  • Real Estate Multifamily Vocabulary
    • Preferred return
    • Cash-on-cash/ IRR
    • Delinquency



Tweetable Quotes

 

“At the end of the day, you are creating a brand, whether you want to or not. And if you don't take actions to drive the message, you are allowing other people to decide what that brand is.” - John Casmon

 

“You’ve got to build relationships.  You got to figure out what you need to overcome to be successful.” - John Casmon

 

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Reach John through LinkedIn and Twitter

 

Check out Casmon Capital Group and try their Sample Deal Package

 

You may also want to try listening to his podcast, Multifamily Insights



Thanks for listening to Multifamily by the Slice!  

 

If you liked our show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  

My website: drmultifamily.com
 
 



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