TCIP #049 – What Makes a Good Crisis Message with Karen Freberg and Kristin Saling
Invincible Brand with Melissa Agnes
Release Date: 05/17/2015
![How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art](https://assets.libsyn.com/item/30679893?height=50&width=50)
How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...
info_outline![How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022223?height=50&width=50)
How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]
Invincible Brand with Melissa Agnes
In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
info_outline![Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022128?height=50&width=50)
Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
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info_outlineWelcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling.
Karen Freberg and Kristin Saling are more than sisters, they’re research colleagues. They recently conducted an academic study to determine the characteristics and attributes that make a good crisis communication message on social media. When I discovered their research, I knew I had to have them on TCIP to discuss their findings!
In this week’s episode of The Crisis Intelligence Podcast, I sat down with Karen and Kristin to discuss their study, its focus and its findings. What’s interesting (yet not surprising) is that the results of their study provide an academic research basis to support what crisis professionals in the field, such as myself, have been preaching and teaching to clients for years.
With that said, tune in to discover what their study suggests is the recipe for effective crisis management messaging on social media.
This episode of The Crisis Intelligence Podcast discusses:
- The Q-Sort method and how it was used to determine what makes a good crisis communication message.
- How different people want to receive different types of information and updates throughout a crisis.
- The results of the study: What actually makes a good crisis message on social media.
- What all of this means to your organization.
Karen and Kristin are both smart and fun to chat with – and listen to. Enjoy!
Running time: 49:42
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Links and studies mentioned in this podcast
Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013)
Download a copy of Karen and Kristin’s article: “Using value modeling to evaluate social media messages: The case of Hurricane Irene”
About host, Melissa Agnes
Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: [email protected]
Learn more about Agnes + Day, Melissa’s crisis management firm.
About guest, Karen Freberg
Check out Karen’s blog: karenfreberg.com/blog
Follow Karen on Twitter: @kfreberg
About guest, Kristin Saling
Check out Kristin’s blog: kcsaling.com
Follow Kristin on Twitter: @kcsaling
Thanks to Karen and Kristin for taking the time to share your study and its findings with us!
This post, TCIP #049 - What Makes a Good Crisis Message with Karen Freberg and Kristin Saling, was originally published to melissaagnes.com.