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Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Invincible Brand with Melissa Agnes

Release Date: 11/20/2018

How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Connection is at the heart of any good crisis communication strategy.   However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off.  While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways.   Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...

info_outline How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]

Invincible Brand with Melissa Agnes

In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

info_outline Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

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Invincible Brand with Melissa Agnes

How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

info_outline Building Brand Invincibility Requires Intentional Attention show art Building Brand Invincibility Requires Intentional Attention

Invincible Brand with Melissa Agnes

How to systemize the process of giving attention to the right things.

info_outline Discussing The Core Essentials Of Crisis Management show art Discussing The Core Essentials Of Crisis Management

Invincible Brand with Melissa Agnes

Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.

info_outline Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines show art Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Invincible Brand with Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.

info_outline How To Use Humor To Help Solve Common Workplace Issues show art How To Use Humor To Help Solve Common Workplace Issues

Invincible Brand with Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

info_outline Tips For Building Strong Emotional Connections In A Virtual World show art Tips For Building Strong Emotional Connections In A Virtual World

Invincible Brand with Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?

info_outline How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs? show art How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Invincible Brand with Melissa Agnes

This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:

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More Episodes

Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from. Alectra is one such organization.

With a 1,250 m2 (or 2,000 km2) service territory delivering power to approximately one million customers in Ontario, Canada, Alectra deals with issues and crises on a regular basis. In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career.

About this episode

It’s always great to learn from the mistakes, successes, and lessons learned by others—hopefully saving you from having to learn them the hard way. In this episode, Blair shares the structure behind Alectra’s crisis ready program, along with the many lessons the company has learned throughout its years of managing dozens of real-life and simulated incidents.

This episode provides a behind the scenes look at the different strategies and tactics that Alectra has implemented into its crisis ready program. These strategies and tactics continue to help the organization further strengthen its crisis ready culture, and the best part is that each of the lessons that Blair shares within this conversation are directly applicable to your organization and team.

This episode explores:

  • The multi-tiered prongs that facilitate Alectra’s crisis communication to its different key stakeholders.
  • The structure of the company’s crisis management governance, including the different roles they’ve designed and how they ensure these roles are scalable with employee turnover and the growth of the company.
  • The role that crisis simulations play in helping Alectra continuously strengthen its crisis ready program and its team’s skills.
  • A look at Alectra’s post-crisis debriefing structure and processes.
  • How social media has changed the crisis management landscape.

Connect with Blair and Alectra: