TCIP #054 – Communicating with Crisis-Affected Communities with Claudia Liute
Invincible Brand with Melissa Agnes
Release Date: 06/29/2015
![How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art](https://assets.libsyn.com/item/30679893?height=50&width=50)
How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...
info_outline![How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022223?height=50&width=50)
How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]
Invincible Brand with Melissa Agnes
In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
info_outline![Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022128?height=50&width=50)
Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]
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Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
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info_outlineWelcome to episode #054 of The Crisis Intelligence Podcast, with Melissa Agnes and Claudia Liute.
Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. This, unfortunately runs true on many levels of crisis management, not just in humanitarian work.
In this episode of The Crisis Intelligence Podcast, Claudia and I discuss the importance of asking questions and assessing situations before pushing out crisis communications. But make no mistake! This must all be done swiftly and effectively as timely communications are of equal importance in times of crisis. But in order to be truly effective, you must first listen and assess.
Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management. This episode is a little longer than usual, but it’s worth the listen!
This episode of The Crisis Intelligence Podcast discusses:
- Swift trust-building techniques.
- Technology’s impact on crisis communications and humanitarian work.
- Strategic ways to create long-lived and short-lived crisis communication messages that achieve results.
- Tips for communicating with people impacted by rumors and propaganda.
- Evaluation techniques to help you better understand your stakeholders in order to better communicate with them in a crisis.
- How to identify and measure results.
There are lots of great crisis communications advice shared in this podcast – and lots of great stories told. Enjoy!
Running time: 1:18:05
Documents mentioned in podcast
- Download a description of the toolkit Claudia talks about
- Here’s a link to the toolkit
- Ernesto Sirolli’s TED talk: Want to help someone? Shut up and listen!
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About host, Melissa Agnes
Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: [email protected]
Learn more about Agnes + Day, Melissa’s crisis management firm.
About guest, Claudia Liute
Learn more about Claudia and connect with her on LinkedIn
Be sure to check out the informative articles Claudia publishes to LinkedIn as well.
Connect with Claudia on Twitter: @ClaudiaLiute
Thanks to Claudia for taking the time to share your experience and great stories with us!
This post, TCIP #054 – Communicating with Crisis-Affected Communities with Claudia Liute, was first published to melissaagnes.com.