Libsyn Directory

How To Get Ahead Of A Crisis When You’re Already Behind, with Mountain View Police Department

Release Date: 09/04/2018

How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...

How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]

Invincible Brand with Melissa Agnes

In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

How To Never Lose A Customer Again

Invincible Brand with Melissa Agnes

How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

Building Brand Invincibility Requires Intentional Attention

Invincible Brand with Melissa Agnes

How to systemize the process of giving attention to the right things.

Discussing The Core Essentials Of Crisis Management

Invincible Brand with Melissa Agnes

Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.

Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Invincible Brand with Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.

How To Use Humor To Help Solve Common Workplace Issues

Invincible Brand with Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

Tips For Building Strong Emotional Connections In A Virtual World

Invincible Brand with Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?

How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Invincible Brand with Melissa Agnes

This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:

More Episodes

In April 2018, shortly after the shooting that took place at YouTube’s headquarters by 38-year-old Nasim Najafi Aghdam in San Bruno, California, the media learned from Aghdam’s father that she had been confronted by Mountain View Police Department officers prior to the shooting taking place.

Before MVPD had time to make this connection themselves and gather the necessary information, news of this fact quickly went viral with the media, local communities, and the general public demanding answers and speculating on what the answers to those unanswered questions might be.

In this episode of The Invincible Brand Podcast, Melissa Agnes sits down with Captain Chris Hsiung of MVPD and Katie Nelson, Social Media and Public Relations Coordinator for MVPD, to discuss the behind the scenes of what happened, how it happened, and the crisis ready strategies that MVPD quickly put into place in order to regain control of the narrative of the incident and mitigate the risk of losing trust and credibility with their community and the general public.

Learning of a serious issue or crisis once it has already gone viral against your brand is a business risk that applies to any type of organization in this day and age, and the tips, strategies, and insights that Captain Hsiung and Katie share in this episode are relevant to all businesses whether you’re a brand of one, a mega corporation, or whether you’re in the public or private sectors.

This episode explores:

How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened
The Ultimate FOMO moment when Captain Hsiung was “off the grid” on a cruise for the initial 18hrs of the event
Behind the scenes decisions and discussions
The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage

This episode explores:

Links discussed in this episode

Follow and connect with MVPD on social:

TOPICS