Building Brand Invincibility Requires Conscious Compassion
Morning Lives with Melissa Agnes
Release Date: 10/02/2018
Morning Lives with Melissa Agnes
If you’re feeling low, heavy, sad, or stuck in a funk, today’s episode offers a simple truth that can shift your state quickly: do something kind for someone else. When we’re in a low place, it’s easy to feel disconnected. We can get pulled into our own mind, our own stress, and the sense that we’re alone in it all. The practice we explore today is choosing connection through service. A small act of kindness brings you back into wholeness, and you can often feel your energy lift immediately. In this session, I share a Napoleon Hill quote that captures it perfectly: “Find your...
info_outlineMorning Lives with Melissa Agnes
Control can look like strength. But here is the hard truth we are working with this week: Control is a tool of fear. In this episode, we go one level deeper with a question that so many leaders carry, even if they do not say it out loud: "If I let go of my need to control, will I be weak? Will I be giving away my power?" The answer is no. Releasing your grasp for control is not weakness. It is how you reclaim your power, because control is fear-based, and fear pulls you into survival. When you are leading from survival, you lose access to the steadiness, creativity, and clear thinking you...
info_outlineMorning Lives with Melissa Agnes
Control can look like strength. But here is the hard truth we explore today: control is a tool of fear. When a part of us does not feel safe, the ego reaches for control. Control of the outcome. Control of the timeline. Control of the situation. Control of other people. It is the mind’s attempt to create certainty so it can feel safe. The twist is that control is also an illusion. When we lead from the need to control, we are not actually in control at all. We are in fear, and fear drives fear-based decisions. In this episode of Morning Lives with Melissa Agnes, you will explore this truth...
info_outlineMorning Lives with Melissa Agnes
Big decisions can make even the strongest leaders second-guess themselves. When there is no obvious right answer, most of us try to think our way into certainty. The problem is that “thinking harder” often creates more doubt, more stress, and more mental gridlock. In Day 2 of Morning Lives with Melissa Agnes, we explore a different approach to decision-making. One that starts in the body, not the brain. You will learn why relying only on the analytical mind can feed fear and uncertainty, and how to tap into your three intelligence centers for clearer, steadier decision-making: the brain...
info_outlineMorning Lives with Melissa Agnes
Fear and doubt do not mean you are off track. They often show up when you are standing at the edge of expansion. In this episode, recorded from the very first Morning Lives with Melissa Agnes, Melissa explores the two sides of the unknown and how to relate to fear without letting it drive your choices. This is a short, grounded reset for leaders doing work that matters, especially when resistance, noise, and second-guessing start creeping in. You will also be guided through a grounding drop-in to help you begin your day regulated, steady, and connected to what matters most. In this episode,...
info_outlineMorning Lives with Melissa Agnes
What if the strongest leaders aren't the ones who never feel fear, but the ones who can hold fear AND vision simultaneously? In this episode, Melissa explores the leadership superpower that nobody talks about: dual emotionality. As a Visionary Leader navigating change, you don't have to choose between feeling scared and holding your vision. You can do both—and that's actually your advantage. Discover: Why emotional duality is your secret weapon for staying in creation mode when others are in survival How to self-resource using the full spectrum of human emotion The neuroscience behind why...
info_outlineMorning Lives with Melissa Agnes
What if everything challenging in your leadership—the resistance you face, the conflicts that trigger you, the changes that feel impossible—is actually a mirror showing you exactly what needs to shift within? In this transformational episode, Melissa reveals the profound truth that visionary leaders understand: your external world is a direct reflection of your internal state. This isn't just spiritual philosophy. It's quantum physics meets practical leadership. You'll discover: The difference between probability leadership (leading from past patterns) and possibility leadership (creating...
info_outlineMorning Lives with Melissa Agnes
We've been taught to lead with logic, suppress emotion, and control the narrative. But what if that’s exactly what’s keeping us stuck? In this episode of Leading Through Change, Melissa challenges the outdated belief that emotion has no place in the boardroom. She explores how emotionality—when understood, named, and strategically integrated—becomes a powerful leadership tool. You’ll learn: Why emotion is not the enemy, it's simply energy in motion How low-frequency emotions like anger and grief can become catalysts for connection What “meeting people in their emotionality”...
info_outlineMorning Lives with Melissa Agnes
Why do people resist change—even when it's clearly good for them? If you've ever felt frustrated trying to lead people through transformation, only to hit wall after wall of resistance, this episode will change everything. The breakthrough insight: Resistance isn't something to overcome—it's a signal that people don't feel safe enough to transform. In this episode, discover the four levels of safety every leader must master to dissolve resistance and create the conditions where real transformation becomes possible. You'll learn why one's level of transformation is directly linked to their...
info_outlineMorning Lives with Melissa Agnes
There's one "truth" everyone accepts without question. It shapes how leaders respond to crisis. How organizations handle change. How teams navigate conflict. How entire societies function. And it's actively destroying everything. In this paradigm-shattering episode, Melissa Agnes exposes the lie that's been driving failed leadership responses, broken systems, and endless cycles of division and suffering. From Wells Fargo's $3 billion crisis to Peloton's 94% stock collapse, every leadership failure traces back to this single illusion. But here's what makes this episode transformational: Melissa...
info_outlineA culture of compassion requires consciousness. How compassionately conscious is your brand?
Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, customer service, and ultimately, its invincibility.
This episode explores:
- How the world of customer service has changed since United Breaks Guitars.
- How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do.
- The customer service paradox: How Dave got ahead of misconceptions and emotional criticism towards his video in ways that increased his trust, likability, and business opportunities.
- The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility.
Links and things discussed in this episode
- Dave’s United Breaks Guitars video
- Zappos’ tagline is “delivering happiness”
Connect with Dave Carroll:
- Check out Dave’s website
- Connect on Twitter: @DaveCarroll
- Connect on LinkedIn
- Connect on Facebook
- Check out his incredible music on YouTube