Building Brand Invincibility Requires Conscious Compassion
Invincible Brand with Melissa Agnes
Release Date: 10/02/2018
Invincible Brand with Melissa Agnes
Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...
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In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
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Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.
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info_outlineA culture of compassion requires consciousness. How compassionately conscious is your brand?
Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, customer service, and ultimately, its invincibility.
This episode explores:
- How the world of customer service has changed since United Breaks Guitars.
- How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do.
- The customer service paradox: How Dave got ahead of misconceptions and emotional criticism towards his video in ways that increased his trust, likability, and business opportunities.
- The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility.
Links and things discussed in this episode
- Dave’s United Breaks Guitars video
- Zappos’ tagline is “delivering happiness”
Connect with Dave Carroll:
- Check out Dave’s website
- Connect on Twitter: @DaveCarroll
- Connect on LinkedIn
- Connect on Facebook
- Check out his incredible music on YouTube