When Hiring a Crisis Management Advisor, Become An Informed Buyer To Mitigate Unnecessary Risk
Invincible Brand with Melissa Agnes
Release Date: 10/16/2018
Invincible Brand with Melissa Agnes
Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...
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About this episode
If you follow my work, then it’s quite possible that you know of a grievance that has been frustrating me more and more lately. The grievance is that, as a result of the thrilling allure and hype around the crisis management profession, combined with a lack of industry certification requirements, organizations are being put at risk by hiring “experts” who are causing more harm than help. I recently published a video addressing this grievance which sparked an interesting conversation on this subject with Charlie, which I thought would make for a compelling and hopefully beneficial podcast conversation.
This episode explores:
- Thoughts on how to make sure you are an “informed buyer”, when shopping for the right crisis ready advisor for your organization and its needs.
- How professionals need to know and accept their limitations and focus on excellence in their strengths, and transparency with their clients.
- What to look for in a crisis management professional.
- Thoughts and observations on where the profession is going and how experts need to keep up with the trends and escalating risks, expectations, and opportunities.
Connect with Charlie Maclean-Bristol:
- Learn more about Charlie’s consulting firm
- Connect with Charlie on LinkedIn