loader from loading.io

Strategies For Building Sustained Trust From The World’s Leading Airlines

Invincible Brand with Melissa Agnes

Release Date: 10/23/2018

How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Connection is at the heart of any good crisis communication strategy.   However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off.  While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways.   Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...

info_outline How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]

Invincible Brand with Melissa Agnes

In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

info_outline Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

info_outline How To Never Lose A Customer Again show art How To Never Lose A Customer Again

Invincible Brand with Melissa Agnes

How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

info_outline Building Brand Invincibility Requires Intentional Attention show art Building Brand Invincibility Requires Intentional Attention

Invincible Brand with Melissa Agnes

How to systemize the process of giving attention to the right things.

info_outline Discussing The Core Essentials Of Crisis Management show art Discussing The Core Essentials Of Crisis Management

Invincible Brand with Melissa Agnes

Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.

info_outline Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines show art Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Invincible Brand with Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.

info_outline How To Use Humor To Help Solve Common Workplace Issues show art How To Use Humor To Help Solve Common Workplace Issues

Invincible Brand with Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

info_outline Tips For Building Strong Emotional Connections In A Virtual World show art Tips For Building Strong Emotional Connections In A Virtual World

Invincible Brand with Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?

info_outline How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs? show art How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Invincible Brand with Melissa Agnes

This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:

info_outline
 
More Episodes

Shashank Nigam, author of Soar and CEO of Simpliflying, joins the Invincible Brand Podcast to share some powerful strategies on how today’s leading airlines have managed to build sustainable trust – and how that serves them when undesirable incidents risk occurring.

About this episode

The airline industry is tough. The risks are exponential; profit margins are difficult to maintain; the general public is critical, emotional, and has the ability to instil a world of impact on brand equity and reputation; regulatory compliance is strict and severe… and the list goes on. And yet, there are some airlines out there that just simply get it. These airlines continue to do phenomenal work in creating brands that deliver an experience and put people first, fostering a culture that aspires to achieve brand invincibility and works proactively towards this objective every day.

Fortunately for the rest of us, there are so many crisis ready lessons and strategies that can be taken from these airlines and adapted into your own organization, no matter its industry. In this week’s episode of the Invincible Brand Podcast, Shashank sat down with me to discuss the strategies, mindsets, and crisis management failures and successes that he has seen in his work with over 90 of these airlines over the past several years.

This episode explores:

  • What the strongest, most profitable, and beloved airlines have in common-and what you can learn from their success and strive for invincibility.
  • Why achieving brand invincibility should be aspirational.
  • How the CEO of AirAsia, Tony Fernandes, single-handedly raised the bar for airline crisis management, and the important lessons you can learn from his decisions and actions.
  • A fascinating example of how a stagnant crisis management plan hindered Thai Airways’s chance to effectively manage an issue.

Links mentioned in the episode:

Connect with Shashank Nigam: