Unique Selling Position - pt.3
The Blueprint with Mike Prewett
Mike leads a discussion on USP (Unique Selling Position), explaining it as a key aspect of career development. They use examples from various fields, including professional golf and real estate, to illustrate how a distinctive look or style can help individuals stand out and be recognized. Mike emphasizes the importance of consistency in maintaining this signature look to enhance credibility and visibility. They also highlight the need for strategic planning in creating a unique image that sets one apart from others in their field.
info_outline
Unique Selling Position - pt.2
The Blueprint with Mike Prewett
Mike leads a discussion on unique selling positions (USP) for businesses. Participants are asked to identify USPs in various industries such as hotels, cars, and restaurants. Mike uses examples to illustrate how businesses position themselves in the market, such as luxury hotels like Four Seasons or Ritz Carlton, trendy hotels like Hotel Indigo, economy hotels like Holiday Inn, luxury cars like Mercedes, sports cars like Porsche, and reliable cars like Volvo. They emphasize the importance of having a clear USP for businesses to effectively market themselves and engage with customers.
info_outline
Unique Selling Position
The Blueprint with Mike Prewett
Mike leads a discussion on the importance of having a unique selling position (USP) in business. They use examples from various industries to illustrate how companies differentiate themselves to attract customers. They encourage participants to consider their own unique characteristics, such as language skills, cultural awareness, or geographic identity, that could make them stand out as a real estate agent. Mike advises against being too political or religious in their USP to avoid alienating potential clients. They conclude by urging participants to apply these principles in their daily work...
info_outline
Target Audience
The Blueprint with Mike Prewett
Mike leads a discussion on defining a target audience for real estate business growth. They emphasize the need to move beyond relying on the sphere of influence and referrals, as they are insufficient for consistent business. They advise against broad, ambitious target audiences that are difficult to reach and manage. Instead, they suggest a more narrowly defined audience that is more manageable and achievable. They encourage the audience to focus on four to six key activities daily to establish themselves as experts in their target market. Mike offers to assist in this process, highlighting a...
info_outline
Targeting Real Estate Audience
The Blueprint with Mike Prewett
In this session, Mike discusses the importance of identifying a specific target audience for a real estate business. They emphasize that the audience should not be too broad, citing examples of broad categories like 'first-time home buyers' or 'luxury buyers' as ineffective. Instead, they suggest focusing on smaller, more defined groups like a specific apartment complex or a high-income social club. They also discuss choosing target audiences based on personality type or the fabric of one's life, suggesting that the audience should align with one's strengths and interests. Mike encourages...
info_outline
Atomic Habits
The Blueprint with Mike Prewett
Mike leads a discussion on impactful books for real estate professionals, highlighting titles like 'Red Dead Book' by Larry Kendall, 'Seven Levels of Communication', 'Never Split the Difference' by Chris Voss, and 'Atomic Habits' by James Clear. Mike emphasizes the importance of habits in achieving success, stating that winners and losers all have the same goals but it's their habits that set them apart. They encourage participants to choose different habits to change their lives, citing their control over their daily routines. Mike recommends 'Atomic Habits' as a book that can significantly...
info_outline
Never Split the Difference
The Blueprint with Mike Prewett
Mike, a real estate professional, discusses the importance of negotiation skills in the workplace and personal life. They recommend the book 'Never Split the Difference' by Chris Voss, a former FBI hostage negotiator, to help improve negotiation skills. Mike emphasizes that negotiation is a constant aspect of life and that developing these skills can lead to better outcomes in various situations, including real estate transactions. They encourage their team to read or listen to the book to enhance their negotiation abilities and professional success.
info_outline
The Seven Levels of Communication
The Blueprint with Mike Prewett
Mike introduces a series of recommended books to the audience, starting with 'Nina Selling' by Larry Kendall, a go-to book for real estate agents. They then suggest 'The Seven Levels of Communication' by Michael Mayer, a story about a frustrated real estate agent who learns from a successful mortgage professional using the ninja selling format. Mike highlights the book's practicality and its emphasis on honest, achievable strategies without requiring extensive resources or time commitments. They encourage listeners to read or listen to the book to apply its principles in their professional...
info_outline
Ninja Selling
The Blueprint with Mike Prewett
Mike introduces a book recommendation for the week, 'Ninja Selling' by Larry Kendall, to the audience. They emphasize the book's focus on the core of a successful real estate agent's business, aligning with the desire to build relationships rather than see oneself as a salesperson. Mike shares their personal admiration for the book, having spoken with Kendall and found the strategies practical and implementable. They encourage the audience to revisit the book for deeper understanding, highlighting the potential for 'AHA' moments upon second reading.
info_outline
Navigating Real Estate
The Blueprint with Mike Prewett
Mike leads a discussion on the challenges of using social media as a real estate professional. They emphasize the importance of being mindful of how one's personal life is portrayed online, as it can negatively impact business relationships. Mike advises against posting vacation pictures or bragging about achievements, as it can make clients feel you're not working or that you're overcharging. They suggest creating a private profile for close friends and family, and using social media to share professional insights rather than focusing on personal achievements. Mike encourages agents to "make...
info_outlineMike leads a discussion on unique selling positions (USP) for businesses. Participants are asked to identify USPs in various industries such as hotels, cars, and restaurants. Mike uses examples to illustrate how businesses position themselves in the market, such as luxury hotels like Four Seasons or Ritz Carlton, trendy hotels like Hotel Indigo, economy hotels like Holiday Inn, luxury cars like Mercedes, sports cars like Porsche, and reliable cars like Volvo. They emphasize the importance of having a clear USP for businesses to effectively market themselves and engage with customers.