The Truth About Social Media Management for Growing Businesses
Release Date: 11/24/2025
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info_outlineThe Truth About Social Media Management for Growing Businesses | The Financial Operator Podcast | Episode 71
🎙️ In this episode of The Financial Operator Podcast, host Jen Fizer, CEO of MKB CFO, sits down with Chloe Peña, Founder of Day of Socials, to reveal what business owners get wrong about social media and what it actually takes to grow with consistent, strategic content.
Chloe breaks down how she built a nationwide content agency, why CEOs should stop doing their own marketing, and the systems her team uses to turn a few hours of filming into a full month of content. She also shares the truth behind B-roll marketing, why delegation is essential for real growth, and how business owners can stay in their zone of genius while still showing up online. 📱✨
💡 Whether you’re overwhelmed by content, ready to outsource your marketing, or want to understand how social media management truly works behind the scenes, this episode gives you a transparent look at the strategies that help growing businesses scale sustainably.
⏱️ Timestamps
00:00 Introduction and Guest Welcome
01:20 How Day of Socials Started in the Event Space
04:15 Why CEOs Should Not Be Doing Their Own Social Media
08:42 B-Roll Content and Building Monthly Systems
13:10 Delegation, Burnout, and Staying in Your Zone of Genius
17:22 What Businesses Think They Need vs. What Actually Works
22:00 Content Days: Turning 2 Hours Into 30 Days of Marketing
26:49 Social Media for Product Businesses (Bakeries, Boutiques & More)
31:12 How to Reuse Content the Right Way
36:02 Event Packages: 2-Hour, 4-Hour, and 8-Hour Options
40:30 Travel, Client Workflows & Nationwide Projects
44:00 How to Connect with Chloe + Why Instagram Comes First
47:10 Final Thoughts: Why Delegating Social Media Helps You Scale
To connect with Chloe:
📸 Instagram: https://www.instagram.com/dayofsocials
📌 Don’t forget to subscribe for the latest podcast episodes and insights from @mkbcfo
Do you have your own financial or business growth questions for MKB? Visit:
🌎 Website: https://mkbcfo.com
📸 Instagram: https://www.instagram.com/mkb_cfo/
📘 Facebook: https://www.facebook.com/mkbcfo
💼 LinkedIn: https://www.linkedin.com/company/mkbcfo
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