The Story Behind the Skincare Brand That Changed What Men Put on Their Face | Mind Pump
Release Date: 08/11/2026
2946: 5 Things Bodybuilders Figured Out Before Everyone Else (That Everyone Should Know)
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down 5 lessons from bodybuilders that everyone should learn — mind muscle connection and why feeling the target muscle is a learnable skill that changes everything, the pump as a signal for hydration, recovery and muscle connection rather than just an ego boost, Lee Haney's principle of stimulate don't annihilate and why bodybuilders...
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2945: How to Actually Build Your Glutes: The Exact Diet and Training Blueprint
Mind Pump: Raw Fitness Truth
use code LAUNCH for 40% off BONUS: If you buy MAPS Abs & Butt - on the next page you get to pick Muscle Mommy 15 or Muscle Mommy for free. Your Choice. INCLUDED: The Butt Building Diet Guide & Women's Supplement Guide & At-Home Version (Dumbbells only) You want round, full glutes and a tight waist. So why is what you're currently doing making neither happen? In this episode of Mind Pump Show, Sal, Adam, and Justin tear apart the most common mistakes women make when trying to build their glutes, starting with the big one: eating 1,200 calories and calling it a fitness plan....
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2944: Low Reps vs. High Reps — Which Actually Builds More Muscle? (The Answer Surprised Us)
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down the low reps vs. high reps debate — covering why both build muscle equally when intensity is matched, why low reps build maximal strength better and high reps build strength endurance, why low reps are easier to recover from, and why doing both in phases produces the best long term results. They also get into Sal starting...
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2943: Your Bulk Is Not Working! Here Are the 5 Signs You Are Doing It Wrong
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down the signs that your bulk or reverse diet is not working — losing weight on the scale, still feeling hungry, strength not going up, energy not improving, and sleep not getting better. They cover why strength is the single best metric to track during a bulk, why under eating during a supposed surplus leads to binge cycles on...
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2942: You Cannot Shrink Yourself Into a Better Body
Mind Pump: Raw Fitness Truth
Maps Abs and Butt 40% off, a free Muscle Mommy or Muscle Mommy 15 program, a build your butt diet guide, and a supplement guide. Find everything at htpps://mapsabsandbutt.com with code Launch. You cannot shrink yourself into a better body. You have to build it first, then reveal it. That's the whole thesis of this Mind Pump Show episode, and the guys spend every minute proving it with real client stories, hard science, and the kind of blunt coaching most trainers are too scared to deliver. The Guys break down exactly why starting with a cut is the most common, most damaging mistake people...
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2941: Are Artificial Sweeteners Bad for You | The Real Problem Nobody Talks About
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down the real dangers of artificial sweeteners — why they are unlikely to be physically dangerous despite all the scaremongering, why they simply do not work for weight loss in real life outside of controlled settings, how they change your perception of palatability so that water and whole foods start to taste bland, and why...
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2940: The Real Reason Your Butt Won't Grow (It Is Not Your Genetics)
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version, and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down the real reason most women never build the butt they want — and it has nothing to do with effort or genetics. They cover why you cannot shrink your way to a bigger butt, why high rep burn workouts and kickbacks produce almost no results, why the exercises that feel the best in your glutes are often the worst for building...
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2939: This Forgotten Exercise Builds Your Back, Bulletproofs Your Shoulders and Boosts Your Bench
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version, and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down why the cross-bench dumbbell pullover is one of the most forgotten and underrated exercises in the gym — covering how it trains a fundamental human movement pattern tied to throwing mechanics, why it fixes shoulder problems that nothing else touches, how it builds like a compound lift despite being an isolation movement,...
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2938: The Right (and Wrong) Reasons to Fast. Most People Are Doing It for the Wrong One
Mind Pump: Raw Fitness Truth
MAPS Abs and Butt: https://mapsabsandbutt.com Code: LAUNCH for 40% off. Includes Butt Building Diet Guide, Women's Supplement Guide, at-home dumbbell version, and a free second program at checkout (Muscle Mommy or Muscle Mommy 15). In this episode the guys break down the right and wrong reasons to use fasting — not for body composition, not for anyone with a history of restricting, but specifically for spiritual purposes, breaking food attachment, gut health issues, autoimmune conditions like psoriasis and rheumatoid arthritis, and before or during chemotherapy. They also cover a...
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2937: The Best Workout Program To Grow Your Butt & Reveal Your Abs
Mind Pump: Raw Fitness Truth
MAPS Abs & Butt: Abs and glutes. The two most requested body parts, the two most commonly undertrained. In this episode, Sal, Adam, and Justin break down the brand new MAPS Abs and Butt program and talk about WHY so many people fail to develop these areas, even when they're putting in the work. The answer isn't what most people think, and the guys are blunt about it. If you've been frustrated by a flat butt or abs that won't show no matter how hard you train, this is the episode that explains exactly why, and what to do about it. 00:00 Intro 00:22 MAPS Abs and Butt...
info_outlineIn this episode the guys sit down with Jared Pobre, founder and CEO of Caldera Lab, to tell the full origin story of how he created a new category of skincare for men. Jared shares how moving to Jackson Hole at 40 with a new baby wrecked his skin and led him to use his wife's products — and why that sparked the idea to build a premium natural skincare line specifically formulated for men's thicker, oilier, testosterone-managed skin. He breaks down the product development process including wild harvesting survivor plants from the Wyoming wilderness, running clinical trials before launching, why they use exosomes as a delivery system, and why natural actives that work with your skin's microbiome beat harsh retinol-based products every time. The guys share how they started working with Caldera Lab near the beginning — Adam's psoriasis, Justin's dry skin and Sal's oily skin all responding the same way — and why their audience became some of Caldera's highest value customers. Jared also reveals that Caldera is now Nordstrom's number two men's brand just months after launch, has nearly 70% customer retention, and is growing high double digits this year.
Caldera Lab: https://calderalab.com/mindpump
Code: MINDPUMP for 20% off your first order.
GUEST LINKS
Jared Pobre — LinkedIn: https://www.linkedin.com/in/jaredpobre
Caldera Lab: https://calderalab.com
Instagram: @calderalab
LINKS
Mind Pump Store: https://mindpumpstore.com
Maps Fitness Products: https://mapsfitnessproducts.com
Instagram: @mindpumpmedia
0:00 - Intro
1:03 - Why Jared started a skincare brand for men — Jackson Hole, turning 40 and a new baby
3:05 - How he saw the early signs of men caring about skincare before anyone else did
5:42 - Why men's skin is fundamentally different — 25% thicker, twice as oily, managed by testosterone
6:42 - Why he refused to copy women's formulas and started from scratch with actives
8:48 - How the skincare industry works — the dirty secret of white-labeling and brand shortcuts
10:45 - Why going all natural is far more complicated and expensive than chemical formulations
13:06 - Why every men's skincare brand before Caldera Lab failed — and why that was a green light
15:07 - How Caldera launched in January 2019 with 10,000 units and immediately started selling
17:47 - Customer loyalty nearly at 70% and why men are the most loyal customers once you win them
21:12 - How Adam found Caldera Lab, how he got Justin and Sal to try it and what happened
28:58 - How Mind Pump validated Caldera's core thesis that the longevity and wellness market was the customer
30:54 - The skin microbiome — why skin health reflects gut health, liver health and hormone health
35:05 - The Good — wild harvested survivor plants from Wyoming, botanists and two years of development
38:40 - Clinical trials: 40+ strangers, third party labs, 60-90 days and holding their breath for the results
40:31 - How exosomes work as a delivery system and why The Great and Hydro Layer were built for normal to oily skin
43:38 - Why Caldera stays away from retinol and why natural actives work better for most men's skin
44:48 - Adam's psoriasis, Sal's microbiome take and why Justin's wife switched to Caldera permanently
49:05 - What's next — staying in their lane, deodorant coming, no supplements and the Nordstrom story