loader from loading.io

When the entrepreneur life chooses you with Nici Kersey

Mission Driven Business

Release Date: 08/10/2021

Defining Your Niche with River Nice show art Defining Your Niche with River Nice

Mission Driven Business

Brian chats with River Nice, the owner and financial planner of Be Intentional Financial. River’s company seeks to reduce the harm done by capitalism to transgender and queer individuals and families by providing education, tools, advice, and a place to talk about money. Known as the anticapitalist financial planner, River shares how they found their niche by playing to their strengths and reaching out to their community. They also discuss how running a mission-driven business can serve both your community and yourself. Episode Highlights Mission-Driven Businesses serve your community and...

info_outline
Humane Marketing with Sarah Santacroce show art Humane Marketing with Sarah Santacroce

Mission Driven Business

Brian chats with Sarah Santacroce, a LinkedIn guru turned humane marketing revolutionary. Sarah opens up about the breakdowns and breakthroughs that led to her living her passion for bringing empathy and kindness to business and marketing. On the episode, Sarah discusses how to succeed in online marketing by finding your purpose and being your true, authentic self. She also shares the pitfalls of buzzy marketing phrases, and how using softer words can bring compassion to current and future clients. Episode Highlights Mission-driven entrepreneurs focus on their why. To Sarah, mission-driven...

info_outline
The Mission Driven Business Podcast Episode 18: Social Enterprise for Literacy with Brian Floriani show art The Mission Driven Business Podcast Episode 18: Social Enterprise for Literacy with Brian Floriani

Mission Driven Business

Brian chats with Brian Floriani, a golf professional turned literacy advocate and entrepreneur who has founded two companies dedicated to improving literacy in the U.S. Brian’s latest enterprise, Freadom, was founded in late 2020 as a purpose-driven lifestyle brand that uses 100% of its proceeds for literacy initiatives. On the episode, Brian Floriani talks about how he is using a social enterprise model to turn the traditional approach to social giving on its head. He also discusses how values can help Freadom’s direction and shares numerous adages to aid aspiring social entrepreneurs....

info_outline
Success on the Second Try with Anna Murphy show art Success on the Second Try with Anna Murphy

Mission Driven Business

Brian chats with Anna Murphy, a Latina entrepreneur and CEO of Murphy and Associates Consulting. Anna shares the wisdom that led her to build a multiple six-figure business in a year and a half. She also discusses the importance of surrounding yourself with people who believe in you, and why hitting rock bottom is worth talking about. Episode Highlights Mission-driven businesses have a purpose. Starting a business is challenging in and of itself, Anna said. But having a mission-driven business allows the founder to be able to overcome the inevitable challenges and keep moving forward....

info_outline
Running a Successful Retail Business with Columbus Running Company show art Running a Successful Retail Business with Columbus Running Company

Mission Driven Business

Brian chats with Matt DeLeon and Eric Fruth, the founders of Columbus Running Company. As the first retail entrepreneurs on the show, Eric and Matt discuss how they turned their deep passion for running into a long-running mission-driven business. They also share why community is central to their work and how they have used kindness and determination to overcome obstacles and land major opportunities.   Episode Highlights A mission-driven business is like planet Earth. Matt used a distinctive analogy to define a mission-driven business. “A mission-driven business is like the Earth,”...

info_outline
Equitably Investing in Cannabis with Seke Ballard show art Equitably Investing in Cannabis with Seke Ballard

Mission Driven Business

Brian chats with Seke Ballard, the founder and CEO of Good Tree Capital, a financial services firm that uses a proprietary algorithm to balance available economic opportunities for people invested in cannabis companies. On the episode, Seke shares how removing biased data from the lending equation can make the playing field more equal. He also discusses his motivations for starting his firm, the company’s future plans, and why his ultimate dream is to create a banking model that works so well it puts the big, bad banks out of business.   Episode Highlights Mission-driven businesses...

info_outline
Living Your Passion with George Kinder show art Living Your Passion with George Kinder

Mission Driven Business

Brian chats with George Kinder, the father of the modern financial life planning movement. George is the founder of the Kinder Institute of Life Planning. He has more than 30 years of experience as a practicing financial planner and tax advisor and has trained more than 3,000 professionals in 30 countries. In the episode, George talks about the importance of passion, and how his passion for creating a strong training model fueled him to draft his famous three questions. He also discusses how his purpose continues to evolve as his life grows and changes. Episode Highlights Mission-driven...

info_outline
When the entrepreneur life chooses you with Nici Kersey show art When the entrepreneur life chooses you with Nici Kersey

Mission Driven Business

Brian chats with Nicole “Nici” Kersey, the founder of Kersey Immigration Compliance, a law firm specializing in employment-based immigration issues. Nici discusses how she created her firm out of necessity, then grew it into a company that provides opportunities for veterans and military families. She also opens up about how she uses expertise to her advantage and how becoming a baseball fan helped her let go of perfectionism.   Episode Highlights It can take time to get comfortable being a business owner. Running her own business was not something that Nici planned to do. But when...

info_outline
Guide for Your Midyear Business Review show art Guide for Your Midyear Business Review

Mission Driven Business

It’s hard to believe that 2021 is halfway over. Things have changed so much since the beginning of the year, and it’s the perfect time to take a step back and reflect. In this special episode, Brian provides insight and advice for conducting a midyear review for your business. You’ll learn steps to gain awareness, evaluate your business purpose, and take corrective action while there’s still time to change things.   Episode Highlights: How to Conduct A MidYear Business Review 1. Have a personal check-in Paradoxically, the first action item is to take a break from the action, as...

info_outline
Setting Boundaries with Lauren Klafke show art Setting Boundaries with Lauren Klafke

Mission Driven Business

Brian chats with Lauren Klafke, a small business owner all about supporting other business owners. Lauren’s firm, Willow Creek Financial Services, provides a space for business owners to ask questions and learn more about their financials. On the episode, Lauren shares how Instagram Reels helps her build her business and conduct market research. She also opens up about how she implemented boundaries to grow her business on her own terms all while raising a newborn and overseeing a house renovation.   Episode Highlights Your mission and your business’s mission don’t have to match....

info_outline
 
More Episodes

Brian chats with Nicole “Nici” Kersey, the founder of Kersey Immigration Compliance, a law firm specializing in employment-based immigration issues. Nici discusses how she created her firm out of necessity, then grew it into a company that provides opportunities for veterans and military families. She also opens up about how she uses expertise to her advantage and how becoming a baseball fan helped her let go of perfectionism.

 

Episode Highlights

It can take time to get comfortable being a business owner.

Running her own business was not something that Nici planned to do. But when the military assigned her spouse to a new location out of state, the big law firm she worked for let her go.

“I got the greatest push out the door of the airplane,” Nici said. “It’s scary to start your own business, but I was told we can’t employ you anymore.”

While Nici could no longer work full-time for her former law firm, the company still wanted to hire her as a contractor because of her expertise in immigration law. So she set up her own business, and in the ensuing years, grew her client roster to include more law firms and other businesses. Still, it took her years to feel confident in her new role as a business owner.

“It took seven years probably before I stopped thinking that I was being fired by my clients,” she said. “It took seven years for me to feel confident that it’s not failing.”

 

Mission-driven businesses use profit to serve a purpose.

At first, Nici didn’t believe her law firm was a mission-driven business. But conversations with Brian and listening to this podcast changed her definition of what a mission-driven business can be.

“I would say that a mission-driven business is a business that makes a profit, but the profit serves a purpose,” she said. “So it’s not a business that’s only driven by profit.”

Like other entrepreneurs on the podcast, Nici’s business purpose has evolved over time. Right now, her purpose is two-fold: (1) Making sure people get quality immigration advice and services and (2) providing opportunities for military spouses or people in similar situations.

“When my business started, my mission was to not be unemployed. To pay my student loans and my mortgage,” she said. “It shifted in that I was able to help both military spouses and really focus on some smaller law firms.”

 

Use expertise to your advantage.

One of the things Nici has learned in her career is the benefit of expertise. While she didn’t set out to focus on a specific type of immigration law, her niche has allowed her to connect with clients and thrive as a business owner.

That expertise comes with other perks, too. For instance, in 10 years, she went from attending a conference on immigration law to leading the event.

“I still remember the first time I trained a client on I-9 stuff and how terrified I was,” Nici said. “Now I could do that in my sleep.”

 

Want to let go of perfectionism? Watch baseball.

When Nici moved to Florida, she moved into a house just three miles from the stadium where the Tampa Bay Rays play. Living so close to a Major League Baseball team has turned her into a fan -- and taught her important lessons about perfectionism.

“Watching baseball made me really focus more on the fact that you don’t have to be perfect,” she said. “These players are the best in the world at being a baseball player, and they mess up all the time, right?”

Nici takes those lessons from the baseball diamond to her work as a business owner. For instance, she strives for excellence rather than perfection. She also tries to accept mistakes and move forward.

“When you make a mistake, you can learn from it if it’s something that you can learn from, but a lot of times, all you learn is don’t do that again,” she said. “Also, be graceful about your mistakes. Admit them, apologize for them, and fix them to the extent that you can.”

 

Resources + Links

 

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.