loader from loading.io

Reverse Engineering Your Business with Anna N'Jie-Konte

Mission Driven Business

Release Date: 02/22/2022

Building Wealth for the LGBTQ+ Community with Laura J. LaTourette show art Building Wealth for the LGBTQ+ Community with Laura J. LaTourette

Mission Driven Business

Brian Thompson chats with Laura J. LaTourette, CFP, the founder of Family Wealth Management Group. As a self-made entrepreneur, Laura has prioritized building her fee-only financial planning firm while living fully as her authentic self. Her comprehensive planning and wealth management approach demands the same kind of determination, self-reflection, and bold spirit from clients. On the episode, Laura shares strategies she’s used to build her successful, long-standing firm and the lessons she wishes she had learned a little sooner in her entrepreneurial journey. She also discusses why now is...

info_outline
Your 2022 Mid-Year Review show art Your 2022 Mid-Year Review

Mission Driven Business

In this special episode, host Brian Thompson shares practical steps for conducting a mid-year review that sets you and your business up to thrive in the second half of the year. You’ll learn how to clean up some of your central tasks to ensure the end of 2022 and the beginning of 2023 are as stress-free as possible. You’ll also hear why Brian advocates for small habits repeated over time and the benefits of taking a mid-year pause. Episode Highlights This year may feel especially stressful for fans of the Mission Driven Business, and one way to find calm in chaos is to focus on what you...

info_outline
Unafraid And Unapologetic with Damian Pelliccione show art Unafraid And Unapologetic with Damian Pelliccione

Mission Driven Business

Brian Thompson chats with Damian Pelliccione, CEO and co-founder of Revry, a global, LGBTQ-first streaming network with free live TV, movies, series, news, and more. Through Revry, Damian champions diversity and inclusion in the media and entertainment industry. On the episode, Damian shares their journey to becoming a first-time CEO and the corresponding struggles with imposter syndrome. They also highlight the importance of working on yourself and setting good boundaries, and how being your authentic, unapologetic self gives your business the best chance of thriving. Episode Highlights...

info_outline
Hot Entrepreneurship Tips with Yana Tallon-Hicks show art Hot Entrepreneurship Tips with Yana Tallon-Hicks

Mission Driven Business

Brian Thompson chats with Yana Tallon-Hicks, a pleasure-positive sex therapist, educator, and writer. On the episode, Yana shares her unexpected journey to becoming a relationship therapist and business owner. She also gives tips for using a sliding scale fee model and offers insight into the process of writing her upcoming book, Hot and Unbothered: How to Think About, Talk About, and Have the Sex You Really Want. Episode Highlights Make money in a way that aligns with your values. Yana defines a mission-driven business as one that pays attention to its values and goals so that it can make...

info_outline
Former Inmate to Business Magnate with Coss Marte show art Former Inmate to Business Magnate with Coss Marte

Mission Driven Business

Brian Thompson chats with Coss Marte, a former inmate turned business magnate. Coss is the founder of CONBODY, the first fitness method developed in prison. Through CONBODY and his two other ventures, Coss is fulfilling his mission to aid and uplift the formerly incarcerated community. On the episode, Coss shares how he found his passion for fitness after losing 70 pounds during his incarceration as well as his struggle to start a company as someone in and out of the prison system. He also discusses how his “figure it out and survive” motto has spurred him to create three ventures,...

info_outline
Redefining Disability with Hannah Olson show art Redefining Disability with Hannah Olson

Mission Driven Business

Brian Thompson chats with Hannah Olson, an advocate for people with disabilities and co-founder and CEO of Chronically Capable and Disclo. Through her companies, Hannah helps people with disabilities navigate their careers and companies manage employee health disclosures and accommodation requests. On the episode, Hannah discusses why she chose entrepreneurship after her aggressive treatment schedule for Lyme disease resulted in her having to leave her dream job. She also shares advice she received while fundraising and why disabilities are something to be celebrated. Episode Highlights The...

info_outline
Advising Women in Tech with Danika Waddell show art Advising Women in Tech with Danika Waddell

Mission Driven Business

Brian Thompson chats with Danika Waddell, founder of Xena Financial Planning. As a certified financial planner, registered life planner, and certified student loan professional, Danika focuses on helping women who are in tech or otherwise receive equity compensation. On the episode, Danika shares her journey to starting her fee-only firm in 2020, including why she made the entrepreneurship leap and how she’s managed the extremely fast growth. She also discusses the importance of having difficult conversations with clients and how she defines success. Episode Highlights Mission-driven...

info_outline
Financial Planning for Sex Workers with Lindsey Swanson show art Financial Planning for Sex Workers with Lindsey Swanson

Mission Driven Business

Brian Thompson chats with Lindsey Swanson, a certified financial planner and founder of Stripper Financial Planning. Lindsey started her fee-only financial planning firm after noticing a severe lack of financial advice for workers in adult entertainment. Through her company, she offers tailored advice in a supportive, kind environment. On the episode, Lindsey shares financial challenges that workers in the sex industry face, including restrictions from banking institutions, payment processors, social media companies, and website hosting firms. She also discusses the importance of choosing the...

info_outline
Starting A New Business with Dr. Samantha Franklin show art Starting A New Business with Dr. Samantha Franklin

Mission Driven Business

Brian Thompson chats with Dr. Samantha Franklin, a school counselor, college professor, and founder of Intersection, LLC. Through Intersection, Samantha uses therapy and mediation to help people learn how to set boundaries and advocate for themselves. It's also the first company she's founded. On the episode, Samantha shares the values that led her to start her own mission-driven business and the areas she’s struggling with as a new entrepreneur. She also discusses how she balances working with three different types of clients and the tools she uses to charge what she’s worth. Episode...

info_outline
Creating Impact As A Socialist Advisor with Values Added Financial show art Creating Impact As A Socialist Advisor with Values Added Financial

Mission Driven Business

Brian Thompson chats with Zach Teutsch and Ari Weisbard, the managing partners of Values Added Financial. Values Added Financial helps progressives build thoughtful, prosperous, and impactful financial lives. Through their business, Zach and Ari aid clients with balancing their own needs with the work they do in the world. On the episode, Zach and Ari share how running a feminist, LGBTQ-friendly, and antiracist company has helped them to attract more clients than they ever imagined. They also discuss the importance of articulating who you are and why saying no to the wrong clients makes room...

info_outline
 
More Episodes
Brian Thompson chats with Anna N'Jie-Konte, founder of fee-only financial planning firm Dare to Dream Financial Planning. Anna believes in empowering entrepreneurs and tailors her business to serve the needs of 30- and 40-something women of color who want to live boldly and make a lasting impact.

On the episode, Anna shares why she left corporate America to give other women like her the blueprint for building successful businesses. She also breaks down how she navigates leading a business and a family and why it’s important to reverse engineer your pricing.

Episode Highlights

A mission-driven business is bigger than you.

Anna defines a mission-driven business as one that is bigger than you. That doesn’t mean the business has to be altruistic or charitable in nature, but it does mean the business has to have a purpose or driving force.

“That’s really the foundation of what you’re doing,” Anna said. “I find that my clients have something that’s really pushing them to work so hard and reach those next levels of success.”

Set your intention first.

Anna uses a three-part framework with her clients, and the first step is intentionality. She asks her clients to get intentional about what they want out of their businesses and personal lives, so they know they’re following their joy, having an impact, and not crossing any non-negotiable boundaries.

“There are millions of ways to build a successful business and to be successful financially,” Anna said. “There’s no box that everybody’s going to fit in, so we have to figure out what that is first, then get to the technical stuff.”

Reverse engineer your pricing.

Pricing is a huge hang-up for entrepreneurs, according to Anna. Many business owners don’t set their prices high enough to account for taxes, operating expenses, and a quality personal life.

“What I usually do for clients is have them set themselves a salary that accounts for whatever personal goals they have and make sure they have take home pay to match that,” Anna said. “Maybe the profitability is not there on the business side, so we’ll try and work towards that. But I want to start with what they need and what they want to be doing.”

One way that business owners undersell themselves is by setting an hourly rate -- especially one that doesn’t fully account for their skillset and business needs. For instance, Anna argues that business owners are actually providing more value if they can do something in one hour when it used to take them three.

“Hourly pricing is oftentimes a disservice for folks if they start out that way,” Anna said. “If I need $100 for every hour that I work for me personally, the business needs $40, and profit is another $10. Then you just build the pricing from there.”

Resources + Links

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.