214. What Google Wants in 2025: SEO Tips from Searchlight Digital
Release Date: 05/13/2025
217. What Travel Teaches You About Creativity with Caroline Tomlinson
Kiss My Aesthetic Podcast
Drop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in to embrace the beauty of happy accidents, creative ruts, and why travel is the ultimate fuel for your imagination. Caroline Tomlinson is a London-based illustrator whose sketchbook and passport are rarely apart. A graduate of Central St....
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216. AI for Brand Designers with Lauren deVane
Kiss My Aesthetic Podcast
Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teaches...
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215. Client Case Study: FRG Real Estate (Part 2)
Kiss My Aesthetic Podcast
Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart. Molly is a...
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214. What Google Wants in 2025: SEO Tips from Searchlight Digital
Kiss My Aesthetic Podcast
SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike. Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering...
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213. Diversify Your Creative Business with Pandr Design
Kiss My Aesthetic Podcast
Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you’re worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she’s over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism. Phoebe Nelson is a San Diego-based muralist, designer, and...
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212. Setting Social Media Boundaries with Colette Peri
Kiss My Aesthetic Podcast
What if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Michelle dive into creativity, pitching yourself, and staying playful even when the pressure’s on. Colette Peri is an industry-leading stop-motion artist and educator known for her colorful...
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211. How to Run Better Ads with Litchfield Media
Kiss My Aesthetic Podcast
Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do’s and don’ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts. Melissa is the founder of Litchfield Media, a seasoned digital marketing strategist, Meta ads expert, and proud mother. As an agency owner, Melissa has worked with digital marketing...
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210. Scaling Your CPG Brand with Queen St Bakery
Kiss My Aesthetic Podcast
From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery’s journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space. Giovanni Angelucci (founder) got tired of settling for terrible tasting gluten-free breads with bad ingredients, so he created a healthy bread made from foods you should be eating, and brought it...
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209. How to Build Creative Confidence with Molly Reopelle
Kiss My Aesthetic Podcast
Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you. Molly (McDougall) Reopelle...
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208. Client Case Study: Avenue 8 Cocktails
Kiss My Aesthetic Podcast
One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifestyle brand, seeding strategy, and that feeling of seeing complete strangers enjoy your product. Tune in for business inspo, packaging eye candy, and a reminder to say yes to yourself before you're...
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- What SEO actually means
- The power of keywords
- Blogging for SEO
- What Google wants for SEO in 2025
- AI & SEO (and where ChatGPT doesn't match up to an SEO expert)
- CTA's and conversion
- Accessibility & SEO
- SEO tips for website designers
- Walking through clients about expectations
- Inside good SEO hygiene
- Screaming Frog for SEO audits
- Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital