How Do You Know What To Focus On?
The Teresa Harding Podcast
Peak performance experts say things like, “You should focus. You need to eliminate the distractions. Commit to one thing and become great at that thing.”
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Offer Stacking, What Is It?
The Teresa Harding Podcast
What exactly is offer stacking?
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Seek a Financial Turnaround
The Teresa Harding Podcast
It’s an experience common to a lot of people. You overspend for years and don’t really think about your finances. Something changes and you begin to take notice. You start turning that ship around. You struggle, and sometimes you succeed and other times you end up reverting back to the same old habits.
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Content Systemization
The Teresa Harding Podcast
A content system is a process of creating, engaging, managing, and optimizing data-driven information that serves an unmet need for a niche audience.
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The Hero's Journey
The Teresa Harding Podcast
If you learn to tell stories with your feelings instead of telling the details, you can truly entice someone to that specific tale!
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People Love To Buy But Hate To Be Sold
The Teresa Harding Podcast
You did everything right. You maintained an excellent prospecting track and qualified the decision-maker. You got through a tough gatekeeper screen, set a good appointment, and sealed it with cement. The sales interaction was flawless; you covered every objection and left the prospect no choice but to buy. So, what happened? Why didn’t the prospect buy?
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Storytelling #2 Keep It Simple & Keep It Powerful
The Teresa Harding Podcast
We're back to storytelling!
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The Power of Storytelling
The Teresa Harding Podcast
Let cut to it. Storytelling can launch your sales through the roof. It works because people love hearing about characters who face and overcome challenges!
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Creating Your Hook
The Teresa Harding Podcast
Why is it vital to have a great hook?
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Why The Script Matters!
The Teresa Harding Podcast
It's important that you know what you are doing when you are writing a script. PERIOD.
info_outlinePeople love to buy but hate to be sold. You’ve heard this statement before, but it isn’t true. What is true is that people don’t want to be pressured to buy something they don’t want or don’t need. But they love to be sold the things they want.
Yesterday, Apple announced their new watch. They already announced the watch last year, and there wasn’t much new to share. But people who love Apple tuned in to watch the live event or spent time reading the news reports. Why? They want to be sold.
- We want to be seduced. We are aspirational. We want to be more, do more, and have more. We love it when we are shown how much better we are going to be when we make some purchase.
- We want to be told we belong. We want to be included. We want to be part of a tribe, some tribe that speaks to our values and our beliefs. We wear the clothes and marks of our tribes. We love it when someone shows us how to join that tribe.
- We want help rationalizing our decision. People love to buy, and they love to have someone help them rationalize their decisions. We love having someone provide us with a logical argument to justify our emotional decisions.
People generally like to be told that they can have what they want, and they want to be told how they can have it.
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Teresa Harding
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